Mush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mush sales on Amazon US totaled 152,050 units in July 2026 (▲ 1.5% vs. the prior month), generating an estimated $1,123,045 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 45.7% of revenue, while a typical listing is priced at $15.09. The keyword itself pulled 28,934 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the mush Top 50 moved 1,574,050 units and $12,073,563 in cumulative sales — an average of 131,171 units and $1,006,130 per month. Monthly throughput topped out at 160,300 units in January 2026 and dipped to 91,650 in May 2026, leaving the latest reading 18.7% higher than August 2025.
Mush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.1K
▲ 1.5% MoM
Monthly Revenue 2026/07
$1.1M
▼ 0.2% MoM
Top 10 Market Share 2026/07
59.8%
Mush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mush listing on Amazon US in July 2026 is ASIN B0B1P69996 (Brand: GoGo SqueeZ), which sold 20,000 units at $13.69 apiece — equal to 13.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $513,040 in July 2026 — 59.8% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mush' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B1P69996
GoGo SqueeZ No Sugar Added Jurassic Fruit & veggieZ Applesauce, 20 Count | Kids On The Go Fruit & Veggie Snack with Pear, Berry & Peach; 3.2 Oz Pouches, Gluten and Nut Free, Recloseable Cap, BPA-Free
20K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B08J97BY5J
MUSH Overnight Oats - Vanilla Bean - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
10K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
B0CJVMHYDH
Purely Elizabeth, Cookie Granola Chocolate Chip, 11 Ounce
10K
▲ 0.0%vs. prior month
$40.8K
latest month
12-month trend
B000RA8E56
Cream of Wheat Stove Top Hot Cereal, Original, 2 1/2 Minute Cook Time, 28 Ounce
10K
▲ 100.0%vs. prior month
$48.2K
latest month
12-month trend
B08J9739CC
MUSH Overnight Oats - Dark Chocolate - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
8K
▲ 14.3%vs. prior month
$14.3K
latest month
12-month trend
B00PLD76Q2
HAPPY BABY Greek Yogis, Strawberry & Banana, 1oz Pouch (8 Pack) | USDA Organic Baby Snack, Made with Real Fruit and Greek Yogurt, Gluten-Free, Supports Pincer Grasp, Non-GMO, Dissolving
8K
▼ 11.1%vs. prior month
$33.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MUSH is the best-performing mush brand in July 2026, moving 31,000 units across 4 ASINs for 34.1% of Top 10 volume. GoGo SqueeZ follows with 20,000 units (22.0%), ahead of purely elizabeth. on 10,000 units (11.0%).
With 7 brands splitting the Top 10 and 67.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.67 to $13.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MUSH
4 ASINs in Top 10
34.1%
Units
31K
Revenue
$56.6K
Avg. price
$1.67
B08J97BY5J
$1.67·★4.1·1.3K revsMUSH Overnight Oats - Vanilla Bean - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
Units sold10KB08J9739CC
$1.67·★4.2·1.2K revsMUSH Overnight Oats - Dark Chocolate - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
Units sold8KB08Q74W1TL
$1.67·★4.0·810 revsMUSH Overnight Oats - Apple Cinnamon - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
Units sold7KB08J97H61K
$1.67·★4.1·1.3K revsMUSH Overnight Oats - Blueberry - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
Units sold6K
GoGo SqueeZ
1 ASIN in Top 10
22.0%
Units
20K
Revenue
$274K
Avg. price
$13.69
B0B1P69996
$13.69·★4.8·5.3K revsGoGo SqueeZ No Sugar Added Jurassic Fruit & veggieZ Applesauce, 20 Count | Kids On The Go Fruit & Veggie Snack with Pear, Berry & Peach; 3.2 Oz Pouches, Gluten and Nut Free, Recloseable Cap, BPA-Free
Units sold20K
purely elizabeth.
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$40.8K
Avg. price
$6.20
B0CJVMHYDH
$6.20·★4.7·1.1K revsPurely Elizabeth, Cookie Granola Chocolate Chip, 11 Ounce
Units sold10K
Trending Mush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000RA8E56 leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B0CS7VHM3S close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000RA8E56
Cream of Wheat Stove Top Hot Cereal, Original, 2 1/2 Minute Cook Time, 28 Ounce
Price
$4.82
Rating
4.8
Reviews
10.4K
Latest month sales
B0CS7VHM3S
MadeGood Strawberry Granola Bites 28-Count, Organic GF Snack Pouches | Organic, gluten free snacks for kids, lunch boxes, school snacks and on-the-go snacking, made with GF oats
Price
$19.38
Rating
4.7
Reviews
330
Latest month sales
B0FKTRM5M3
MadeGood Trail Mix Granola Minis (5 Count)
Unlock to view ASIN details and product titles
Price
$3.23
Rating
5.0
Reviews
2
Latest month sales
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