Biotin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotin sales on Amazon US totaled 364,800 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $6,956,284 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 72.9% of revenue, while a typical listing is priced at $15.45. The keyword itself pulled 344,761 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the biotin Top 50 moved 4,572,600 units and $89,679,075 in cumulative sales — an average of 381,050 units and $7,473,256 per month. Monthly throughput topped out at 443,900 units in November 2025 and dipped to 209,300 in May 2026, leaving the latest reading 6.7% lower than August 2025.
Biotin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
364.8K
▼ 10.5% MoM
Monthly Revenue 2026/07
$7M
▼ 11.3% MoM
Top 10 Market Share 2026/07
68.3%
Biotin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotin listing on Amazon US in July 2026 is ASIN B08FGZSW8L (Brand: WEEM), which sold 70,000 units at $34.95 apiece — equal to 19.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 249,000 units and $5,068,650 in July 2026 — 68.3% of unit volume and 72.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotin' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B009SZXM4E
Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
40K
▼ 20.0%vs. prior month
$328.4K
latest month
12-month trend
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0072F8D7S
Nature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels
40K
▼ 20.0%vs. prior month
$419.6K
latest month
12-month trend
B014G3WK9U
OLLY Hair Skin and Nails Gummies, Undeniable Beauty, Biotin - 60 Count
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B01AMJCHB8
Nutricost Biotin (Vitamin B7) 10,000mcg (10mg), 240 Capsules, Quick Release | Vegetarian, Gluten Free, GMO-Free
10K
▲ 25.0%vs. prior month
$109.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Biotin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing biotin brand in July 2026, moving 80,000 units across 2 ASINs for 32.1% of Top 10 volume. WEEM follows with 70,000 units (28.1%), ahead of NUTRAHARMONY on 50,000 units (20.1%).
With 8 brands splitting the Top 10 and 80.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.70 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
2 ASINs in Top 10
32.1%
Units
80K
Revenue
$748K
Avg. price
$9.70
B009SZXM4E
$7.99·★4.7·122.2K revsNature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
Units sold40KB0072F8D7S
$11.40·★4.6·72.3K revsNature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels
Units sold40K
WEEM
1 ASIN in Top 10
28.1%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·28.1K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
NUTRAHARMONY
2 ASINs in Top 10
20.1%
Units
50K
Revenue
$1.3M
Avg. price
$21.55
B09RKDGYJD
$25.19·★4.5·19K revsBiotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Units sold40KB0DPMZFJ58
$17.90·★4.6·2.1K revsBiotin Gummies for Hair Growth Support - for Women & Men - Berry, 60 Gummy | Biotin 10000mcg, Collagen, Keratin, Hyaluronic Acid, B-Complex, Saw Palmetto - Hair, Skin & Nail Strengt Support - Sugar-Free
Units sold10K
Trending Biotin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01AMJCHB8 booked 10K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0FJ8RZ55V leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01AMJCHB8
Nutricost Biotin (Vitamin B7) 10,000mcg (10mg), 240 Capsules, Quick Release | Vegetarian, Gluten Free, GMO-Free
Price
$9.99
Rating
4.7
Reviews
18.5K
Latest month sales
B0DJG2BHNJ
Nature's Bounty Optimal Solutions Hair, Skin & Nails Pectin Gummies
Price
$23.27
Rating
4.7
Reviews
3K
Latest month sales
B0FJ8RZ55V
StrongVit Biotin with Hyaluronic Acid, Keratin and Collagen Supplements - 10000mcg for Hair Growth Women and Men - Hair Skin and Nails Vitamins - 60 Capsules
Unlock to view ASIN details and product titles
Price
$9.94
Rating
4.6
Reviews
458
Latest month sales
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