Multicolor Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Multicolor Pen sales on Amazon US totaled 495,500 units in July 2026 (▲ 36.2% vs. the prior month), generating an estimated $4,298,891 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.7% of unit volume and 66.4% of revenue, while a typical listing is priced at $11.22. The keyword itself pulled 32,976 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the multicolor pen Top 50 moved 3,740,650 units and $36,427,821 in cumulative sales — an average of 311,721 units and $3,035,652 per month. Monthly throughput topped out at 645,200 units in August 2025 and dipped to 158,600 in May 2026, leaving the latest reading 23.2% lower than August 2025.
Multicolor Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
495.5K
▲ 36.2% MoM
Monthly Revenue 2026/07
$4.3M
▲ 15.9% MoM
Top 10 Market Share 2026/07
72.7%
Multicolor Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold multicolor pen listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 18.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $2,854,400 in July 2026 — 72.7% of unit volume and 66.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Multicolor Pen' on Amazon
July 2026
Is 72.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B0G7NKPKCZ
ARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
30K
▼ 25.0%vs. prior month
$303.6K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
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Best Multicolor Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing multicolor pen brand in July 2026, moving 90,000 units across 1 ASIN for 25.0% of Top 10 volume. Paper Mate follows with 80,000 units (22.2%), ahead of Sharpie on 70,000 units (19.4%).
With 5 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.79 to $12.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
1 ASIN in Top 10
25.0%
Units
90K
Revenue
$173.7K
Avg. price
$1.79
B000Q5ZGIA
$1.79·★4.8·43.5K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90K
Paper Mate
4 ASINs in Top 10
22.2%
Units
80K
Revenue
$813.2K
Avg. price
$10.15
B000J09CO6
$5.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB019QBOG3U
$13.29·★4.8·71.3K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20KB01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB005DEW3J4
$7.31·★4.7·30.2K revsPaper Mate Profile Retractable Ballpoint Pens, Bold Point (1.4mm), Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
Units sold10K
Sharpie
2 ASINs in Top 10
19.4%
Units
70K
Revenue
$875.1K
Avg. price
$12.71
B082PN4X5J
$11.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB0FJTJG44G
$13.44·★4.7·1.5K revsSharpie Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
Trending Multicolor Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FBNZPR4D leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B00006RVTS close behind at ▲ 500.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FBNZPR4D
BIC 4 Color Pastel Barrel Multicolor Ballpoint Pens, 6-Pack, 1.0 mm | Medium Point Pens with Assorted Colors | Comfortable Round Barrel | Ideal for School, Office, Or Home Use
Price
$11.99
Rating
4.9
Reviews
67
Latest month sales
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.2K
Latest month sales
B01EB6E3EC
Paper Mate InkJoy 100RT Retractable Ballpoint Pens, Medium Point (1.0mm), 20 Count - Teacher Essentials, Colorful Office Supplies, Note-Taking, Back to School
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
15.1K
Latest month sales
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