Mud Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mud sales on Amazon US totaled 32,750 units in July 2026 (▼ 23.0% vs. the prior month), generating an estimated $705,734 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 97.1% of unit volume and 96.3% of revenue, while a typical listing is priced at $18.96. The keyword itself pulled 23,152 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the mud Top 50 moved 415,450 units and $9,377,914 in cumulative sales — an average of 34,621 units and $781,493 per month. Monthly throughput topped out at 52,800 units in November 2025 and dipped to 17,100 in May 2026, leaving the latest reading 11.4% higher than August 2025.
Mud Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.8K
▼ 23.0% MoM
Monthly Revenue 2026/07
$705.7K
▼ 21.1% MoM
Top 10 Market Share 2026/07
97.1%
Mud Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mud listing on Amazon US in July 2026 is ASIN B0D1G7XF9X (Brand: medicube), which sold 20,000 units at $18.89 apiece — equal to 61.1% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,800 units and $679,941 in July 2026 — 97.1% of unit volume and 96.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mud' on Amazon
July 2026
Is 97.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D1G7XF9X
medicube Zero Pore Blackhead Mud Mask - Pore Cleansing & Gentle Exfoliating | Blackhead-Removing Clay Mask with AHA BHA PHA, Pore Minimizing & Cooling Care, 3 Min Quick Dry, Korean Skincare 3.52 oz.
20K
▼ 33.3%vs. prior month
$360.6K
latest month
12-month trend
B01NCM25K7
New York Biology Dead Sea Mud Mask for Face & Body - 8.8 oz | Spa Quality Pore Refiner for Oily Skin, Natural Skincare for Women & Men, Firms Skin for a Healthier Complexion
6K
▲ 0.0%vs. prior month
$97.8K
latest month
12-month trend
B09MJGMT4V
MUDWTR Original Mushroom Coffee Alternative, 30 Servings | 2,240mg USA Grown Adaptogenic Mushrooms, Cordyceps, Chaga & Reishi, USDA Organic, Energy, Focus & Immunity Support
3K
▲ 0.0%vs. prior month
$148.6K
latest month
12-month trend
B0D8BJ17RL
BRMUD Relief Mud Mask - Face & Body Exfoliator Korean Clay Mask 3.71 fl oz | Celeb's Choice, 300,000ppm Boryeong Mud, Hydrating & Moisturizing Excess Sebum & Deep Pore Cleanser, Korean Skin Care
700
▼ 30.0%vs. prior month
$11.9K
latest month
12-month trend
B06XR278C5
Buyers Products RC24PPB Black Polymer Mud Flaps, 24x24 Inch, Super Durable, Cold Weather Resistant, Impact Resistant Splash Guards for Trucks, Semi Trucks & Trailers, Mud Flaps are NOT Rubber, 2 Pack
500
▲ 150.0%vs. prior month
$12.3K
latest month
12-month trend
B0CZG2T1J6
Smooth Drywall Additive Powder, 2lbs Bag| Level 5+ Finish, No Sanding Required, Same-Day Wet-on-Wet Coats | Made in USA
500
▲ 0.0%vs. prior month
$16.5K
latest month
12-month trend
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Best Mud Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing mud brand in July 2026, moving 20,000 units across 1 ASIN for 62.9% of Top 10 volume. NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS follows with 6,500 units (20.4%), ahead of MUD\WTR on 3,200 units (10.1%).
With 8 brands splitting the Top 10 and 93.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.95 to $47.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
1 ASIN in Top 10
62.9%
Units
20K
Revenue
$360.6K
Avg. price
$18.89
B0D1G7XF9X
$18.89·★4.5·6.6K revsmedicube Zero Pore Blackhead Mud Mask - Pore Cleansing & Gentle Exfoliating | Blackhead-Removing Clay Mask with AHA BHA PHA, Pore Minimizing & Cooling Care, 3 Min Quick Dry, Korean Skincare 3.52 oz.
Units sold20K
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS
2 ASINs in Top 10
20.4%
Units
6.5K
Revenue
$106K
Avg. price
$16.95
B01NCM25K7
$16.95·★4.5·52.8K revsNew York Biology Dead Sea Mud Mask for Face & Body - 8.8 oz | Spa Quality Pore Refiner for Oily Skin, Natural Skincare for Women & Men, Firms Skin for a Healthier Complexion
Units sold6KB07N1RK5D2
$16.95·★4.5·52.8K revsNew York Biology Dead Sea Mud Mask for Face & Body, Eucalyptus - 8.8 oz | Spa Quality Pore Refiner for Oily Skin, Natural Skincare for Women & Men, Firms Skin for a Healthier Complexion
Units sold500
MUD\WTR
2 ASINs in Top 10
10.1%
Units
3.2K
Revenue
$158.3K
Avg. price
$47.47
B09MJGMT4V
$44.95·★3.9·3.5K revsMUDWTR Original Mushroom Coffee Alternative, 30 Servings | 2,240mg USA Grown Adaptogenic Mushrooms, Cordyceps, Chaga & Reishi, USDA Organic, Energy, Focus & Immunity Support
Units sold3KB0D1JGJJDB
$49.99·★3.8·258 revsMUDWTR Turmeric Decaf Mushroom Drink, Zero Caffeine, 30 Servings | USDA Organic, USA Grown, Zero Caffeine Coffee Alternative, Lion's Mane, Chaga, Reishi, Cordyceps, Focus & Immunity Support
Units sold200
Trending Mud Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0H349RC45 booked 200 units at $28.00. On the growth side, B06XR278C5 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0G4F6CMHJ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H349RC45
Third Layer Armpit Mud, Clarifying Underarm Mask, Paraben-Free, 2.85 oz | Charcoal, bentonite & kaolin clay, absorbs buildup, refreshes & rebalances skin
Price
$28.00
Rating
4.9
Reviews
16
Latest month sales
B06XR278C5
Buyers Products RC24PPB Black Polymer Mud Flaps, 24x24 Inch, Super Durable, Cold Weather Resistant, Impact Resistant Splash Guards for Trucks, Semi Trucks & Trailers, Mud Flaps are NOT Rubber, 2 Pack
Price
$25.60
Rating
4.6
Reviews
3.1K
Latest month sales
B0G4F6CMHJ
Rubbing Mud - The Original Baseball & Football Mud Used by The Pros - Made in USA
Unlock to view ASIN details and product titles
Price
$43.99
Rating
4.6
Reviews
13
Latest month sales
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