Mr Beast Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mr Beast Toys sales on Amazon US totaled 87,900 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $1,746,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 51.0% of revenue, while a typical listing is priced at $22.21. The keyword itself pulled 30,823 Amazon queries over the same period (▲ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the mr beast toys Top 50 moved 1,487,000 units and $32,426,291 in cumulative sales — an average of 123,917 units and $2,702,191 per month. Monthly throughput topped out at 425,250 units in December 2025 and dipped to 41,250 in May 2026, leaving the latest reading 56.7% higher than August 2025.
Mr Beast Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.9K
▼ 12.0% MoM
Monthly Revenue 2026/07
$1.7M
▼ 11.7% MoM
Top 10 Market Share 2026/07
56.9%
Mr Beast Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mr beast toys listing on Amazon US in July 2026 is ASIN B0BRC8HPHB (Brand: DISHIO), which sold 10,000 units at $8.98 apiece — equal to 11.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $890,310 in July 2026 — 56.9% of unit volume and 51.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mr Beast Toys' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BRC8HPHB
DISHIO Diving Gem Pool Toy 10PCS Big Colorful Diamond Diving Toy for Kids | Toddlers Pirate Chest Treasure Box Pool Toys Underwater Sinking Dive Gemstone for Swimming Bath Birthday Party Decoration
10K
▲ 0.0%vs. prior month
$91.5K
latest month
12-month trend
B00G466HBU
Stomp Rocket Jr Multi-Color Rocket Launcher for Kids, 8 Rockets | Fun Outdoor Toys for Boys & Girls, Ages 3 & Up - Soft Foam Blaster Set Soars Up to 100ft - STEM Toys for Outside & Backyard
6K
▼ 40.0%vs. prior month
$166.4K
latest month
12-month trend
B0CTWHSSM8
QUNREDA Remote Control Car, RC Cars Toys for Kids Ages 6-12, 4WD Stunt Car with LED Lights & 360° Flips, 2.4GHz, Upgraded USB-C Modular Batteries, 8-10 Year Old Boys Birthday Gift 1-Blue
6K
▲ 0.0%vs. prior month
$166.9K
latest month
12-month trend
B0FJ2989DS
TOSY Magnet Fidget Spinner Mini - 8 Blocks, 3 in 1 Toy: Transformable Fidget Spinner, Infinity Cube, 2x2 Puzzle Cube, Easter Basket Stuffers for Kids/Adults, STEM Sensory Stress Relief Toy
6K
▼ 14.3%vs. prior month
$47.4K
latest month
12-month trend
B0CVZL1K11
Tub Works® Kids Bath Bomb Potion™ Bath Toy, Variety 6 Pack | Nontoxic | Fizzes, Foams & Bubbles with an Eruption of Color | Interactive Bath Bombs | Fun Science Toddler Bath Toys
5K
▼ 37.5%vs. prior month
$99.9K
latest month
12-month trend
B0DJ19R8H7
LEGO Minecraft The Nether Lava Battle Toy and Playset - Building Minecraft Toy for Kids, Ages 6+ - Alex, Wither Skeleton, Blaze and Strider Figures for Pretend Play - Gift Idea for Birthdays - 21266
5K
▼ 44.4%vs. prior month
$36.9K
latest month
12-month trend
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Best Mr Beast Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DISHIO is the best-performing mr beast toys brand in July 2026, moving 10,000 units across 1 ASIN for 20.0% of Top 10 volume. TOSY follows with 9,000 units (18.0%), ahead of LEGO on 8,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 54.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $17.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DISHIO
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$91.5K
Avg. price
$8.98
B0BRC8HPHB
$8.98·★4.2·1.2K revsDISHIO Diving Gem Pool Toy 10PCS Big Colorful Diamond Diving Toy for Kids | Toddlers Pirate Chest Treasure Box Pool Toys Underwater Sinking Dive Gemstone for Swimming Bath Birthday Party Decoration
Units sold10K
TOSY
2 ASINs in Top 10
18.0%
Units
9K
Revenue
$122.8K
Avg. price
$17.09
B0FJ2989DS
$9.99·★4.4·5.3K revsTOSY Magnet Fidget Spinner Mini - 8 Blocks, 3 in 1 Toy: Transformable Fidget Spinner, Infinity Cube, 2x2 Puzzle Cube, Easter Basket Stuffers for Kids/Adults, STEM Sensory Stress Relief Toy
Units sold6KB0DMSVXBDV
$24.20·★4.5·9.2K revsTOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes, 12 Pieces, 243 Rare Earth Magnets, Holographic Design Magnet Tiles Creative Puzzle STEM/STEAM Toy
Units sold3K
LEGO
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$63.9K
Avg. price
$7.99
B0DJ19R8H7
$6.98·★4.8·4.1K revsLEGO Minecraft The Nether Lava Battle Toy and Playset - Building Minecraft Toy for Kids, Ages 6+ - Alex, Wither Skeleton, Blaze and Strider Figures for Pretend Play - Gift Idea for Birthdays - 21266
Units sold5KB0CGXZP4T8
$8.99·★4.8·2.4K revsLEGO City Go-Karts and Race Drivers Toy Playset, 2 Driver Minifigures, Racing Vehicle Car Toys, Fun Race Car Toy Gift for Kids Aged 5 and Up, 60400
Units sold3K
Trending Mr Beast Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FM4LR897 leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0DQ6HV9TC close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Price
$25.49
Rating
3.6
Reviews
70
Latest month sales
B0DQ6HV9TC
MRBEAST LAB Platinum Series 6” (15.3cm) Stealth Panther Battle Titan Collector Figure, Extreme Detailing, Premium Packaging, 35 Points of Articulation, Will You Discover A Legendary Light Panther?
Price
$24.99
Rating
4.7
Reviews
445
Latest month sales
B0DQ6CVJGP
MRBEAST LAB Hyper Fusion Mutators, Experiment & Create The Atomic Earth Panther, Add Mutation Fluid, Press The Fingerprint Scanner & Reveal The Panther, Over 20 Points of Articulation, Collect All 3
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.6
Reviews
1.2K
Latest month sales
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