Mouth Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mouth Spray sales on Amazon US totaled 379,400 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $5,392,425 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.7% of unit volume and 81.4% of revenue, while a typical listing is priced at $16.32. The keyword itself pulled 14,512 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the mouth spray Top 50 moved 4,309,300 units and $62,953,638 in cumulative sales — an average of 359,108 units and $5,246,136 per month. Monthly throughput topped out at 438,150 units in June 2026 and dipped to 232,200 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Mouth Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
379.4K
▼ 13.4% MoM
Monthly Revenue 2026/07
$5.4M
▼ 15.5% MoM
Top 10 Market Share 2026/07
81.7%
Mouth Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mouth spray listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 26.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $4,390,400 in July 2026 — 81.7% of unit volume and 81.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mouth Spray' on Amazon
July 2026
Is 81.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B002KAOAZ4
Biotene Oral Rinse Mouthwash for Dry Mouth, 33.8 fl oz | Breath Freshener and Dry Mouth Treatment, Fresh Mint, Alcohol-Free Mouthwash
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B000N6CJ3C
Listerine Pocketmist Oral Care Mist, Cool Mint, 0.26 fl. oz/7.7 mL x 2 | Instant Fresh Breath, Non-Aerosol, Sugar-Free, Travel Size Mouth Spray, Kills 99% Bad Breath Germs, On-The-Go, Portable
10K
▼ 50.0%vs. prior month
$57.1K
latest month
12-month trend
B007XEVQ8G
Oracoat XyliMelts for Dry Mouth Night Time or Day - Moisturizing Dry Mouth Adhering Discs, Sugar Free with Xylitol, 40 Count, Mild Mint Flavor, 8-Hour Relief
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
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Best Mouth Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing mouth spray brand in July 2026, moving 110,000 units across 2 ASINs for 35.5% of Top 10 volume. Listerine follows with 90,000 units (29.0%), ahead of Miss Mouth's on 60,000 units (19.4%).
With 6 brands splitting the Top 10 and 83.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.46 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
2 ASINs in Top 10
35.5%
Units
110K
Revenue
$1.7M
Avg. price
$15.47
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0GJ2XMF9Q
$15.97·★4.8·468 revsTheraBreath AM + PM Mouthwash Bundle, 16 fl oz, 2-Pack | Morning & Overnight Rinses, Fight Bad Breath, Help Prevent Cavities
Units sold10K
Listerine
3 ASINs in Top 10
29.0%
Units
90K
Revenue
$588.9K
Avg. price
$8.46
B000QXH4PK
$5.72·★4.8·39.6K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70KB000N6CJ3C
$5.69·★4.7·15.9K revsListerine Pocketmist Oral Care Mist, Cool Mint, 0.26 fl. oz/7.7 mL x 2 | Instant Fresh Breath, Non-Aerosol, Sugar-Free, Travel Size Mouth Spray, Kills 99% Bad Breath Germs, On-The-Go, Portable
Units sold10KB0FG7W24VQ
$13.98·★4.8·977 revsListerine Alcohol Free Mouthwash Packets, Cool Mint, 0.33 fl. oz, 30 Pack | Oral Rinse in Portable Individual Packets, Kills Bad Breath Germs On-the-Go, Less Intense Taste, Mild Mint, Travel Essentials
Units sold10K
Miss Mouth's
1 ASIN in Top 10
19.4%
Units
60K
Revenue
$1.7M
Avg. price
$27.99
B0BVXQQNBB
$27.99·★4.5·5.9K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold60K
Trending Mouth Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWKSTJK9 leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0DNRJ6RP8 close behind at ▲ 614.3% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWKSTJK9
Crest Scope | One 3-Pack of Mint Breath Mist Sprays (3 Total Sprays) - 0.24 Ounce (7mL) Each – 0.72 Ounces Total
Price
$11.99
Rating
4.7
Reviews
3.8K
Latest month sales
B0DNRJ6RP8
Crest Pro-Health | Portable Alcohol-Free CPC Mist with Clean Mint Flavor | Instant Fresh Breath - 3 Count (0.24oz/7ml) Breath Spray
Price
$8.99
Rating
4.5
Reviews
2.8K
Latest month sales
B0GCHTB8G5
ZDEER PW13 Electric Cool Breath Spray, Probiotic Mouth Spray, Oral Spray Alcohol-Free for Fresh Breath & Dry Mouth,Rechargeable, 3 Flavor Cartridges, Travel Size, Ideal for Dating Office Daily Use
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.2
Reviews
192
Latest month sales
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