Listerine Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Listerine Spray sales on Amazon US totaled 465,900 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $4,722,327 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 54.6% of revenue, while a typical listing is priced at $12.36. The keyword itself pulled 21,866 Amazon queries over the same period (▲ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the listerine spray Top 50 moved 5,169,150 units and $49,766,754 in cumulative sales — an average of 430,763 units and $4,147,230 per month. Monthly throughput topped out at 531,850 units in June 2026 and dipped to 264,800 in May 2026, leaving the latest reading 14.9% higher than August 2025.
Listerine Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
465.9K
▼ 12.4% MoM
Monthly Revenue 2026/07
$4.7M
▼ 13.1% MoM
Top 10 Market Share 2026/07
60.1%
Listerine Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold listerine spray listing on Amazon US in July 2026 is ASIN B000QXH4PK (Brand: Listerine), which sold 70,000 units at $5.72 apiece — equal to 15.0% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $2,577,900 in July 2026 — 60.1% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Listerine Spray' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
B08MFWB9DY
Listerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
50K
▲ 0.0%vs. prior month
$649K
latest month
12-month trend
B005IHSPLQ
Listerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
40K
▲ 0.0%vs. prior month
$253.2K
latest month
12-month trend
B003CP12O8
Crest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
30K
▲ 0.0%vs. prior month
$148.2K
latest month
12-month trend
B0B5Y7KCS8
Listerine Total Care Anticavity Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, Prevents Cavities, Helps Kill 99% of Bad Breath Germs, ADA-Accepted
30K
▼ 25.0%vs. prior month
$477.3K
latest month
12-month trend
B00495Q5OW
Listerine Total Care Intense Anticavity Fluoride Mouthwash, Intense Mint, 1 L
20K
▲ 0.0%vs. prior month
$179.6K
latest month
12-month trend
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Best Listerine Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Listerine is the best-performing listerine spray brand in July 2026, moving 240,000 units across 8 ASINs for 85.7% of Top 10 volume. Crest follows with 30,000 units (10.7%), ahead of DrDent on 10,000 units (3.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Listerine
8 ASINs in Top 10
85.7%
Units
240K
Revenue
$2.2M
Avg. price
$9.87
B000QXH4PK
$5.72·★4.8·39.7K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70KB08MFWB9DY
$12.98·★4.8·25.4K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold50KB005IHSPLQ
$5.97·★4.7·13.7K revsListerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
Units sold40KB0B5Y7KCS8
$14.36·★4.8·12.1K revsListerine Total Care Anticavity Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, Prevents Cavities, Helps Kill 99% of Bad Breath Germs, ADA-Accepted
Units sold30KB00495Q5OW
$8.98·★4.8·66.5K revsListerine Total Care Intense Anticavity Fluoride Mouthwash, Intense Mint, 1 L
Units sold20KB000N6CJ3C
$5.69·★4.7·15.9K revsListerine Pocketmist Oral Care Mist, Cool Mint, 0.26 fl. oz/7.7 mL x 2 | Instant Fresh Breath, Non-Aerosol, Sugar-Free, Travel Size Mouth Spray, Kills 99% Bad Breath Germs, On-The-Go, Portable
Units sold10KB0054J2GDQ
$17.92·★4.6·17.8K revsListerine Total Care Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, No Burn Oral Rinse Prevents Cavities, ADA Accepted, Kills 99.9% of Bad Breath Germs
Units sold10KB005IHSKYS
$7.33·★4.8·22.1K revsListerine Freshburst Antiseptic Mouthwash, Spearmint, 33.8 fl. oz/1L | Kills 99.9% of Germs That Cause Bad Breath, Fights Plaque & Gingivitis, ADA Accepted Oral Rinse, Intense Spearmint Flavor
Units sold10K
Crest
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$148.2K
Avg. price
$4.97
B003CP12O8
$4.97·★4.7·13.1K revsCrest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
Units sold30K
DrDent
1 ASIN in Top 10
3.6%
Units
10K
Revenue
$186.2K
Avg. price
$16.99
B0GYWJ7KCR
$16.99·★3.6·1.3K revsDR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets - Peroxide Free, Alcohol Free - Freshens Breath, Supports Gum Health - Vegan, Mint Flavor (20 pc)
Units sold10K
Trending Listerine Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005IHSKYS booked 10K units at $7.33, with ▲ 0.0% MoM change. On the growth side, B0FWKSTJK9 leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0DNRJ6RP8 close behind at ▲ 614.3% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005IHSKYS
Listerine Freshburst Antiseptic Mouthwash, Spearmint, 33.8 fl. oz/1L | Kills 99.9% of Germs That Cause Bad Breath, Fights Plaque & Gingivitis, ADA Accepted Oral Rinse, Intense Spearmint Flavor
Price
$7.33
Rating
4.8
Reviews
22.1K
Latest month sales
B0FWKSTJK9
Crest Scope | One 3-Pack of Mint Breath Mist Sprays (3 Total Sprays) - 0.24 Ounce (7mL) Each – 0.72 Ounces Total
Price
$11.99
Rating
4.7
Reviews
3.8K
Latest month sales
B0DNRJ6RP8
Crest Pro-Health | Portable Alcohol-Free CPC Mist with Clean Mint Flavor | Instant Fresh Breath - 3 Count (0.24oz/7ml) Breath Spray
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
2.8K
Latest month sales
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