Motorcycle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Motorcycle sales on Amazon US totaled 50,450 units in July 2026 (▼ 29.8% vs. the prior month), generating an estimated $1,842,424 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.5% of unit volume and 89.8% of revenue, while a typical listing is priced at $1737.65. The keyword itself pulled 72,698 Amazon queries over the same period (▼ 40.1% MoM).
Zooming out to the 12-month window ending July 2026, the motorcycle Top 50 moved 502,250 units and $12,295,381 in cumulative sales — an average of 41,854 units and $1,024,615 per month. Monthly throughput topped out at 71,900 units in June 2026 and dipped to 21,300 in May 2026, leaving the latest reading 117.5% higher than August 2025.
Motorcycle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.5K
▼ 29.8% MoM
Monthly Revenue 2026/07
$1.8M
▼ 25.1% MoM
Top 10 Market Share 2026/07
99.5%
Motorcycle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold motorcycle listing on Amazon US in July 2026 is ASIN B0CS3B7MD8 (Brand: AstroAI), which sold 30,000 units at $22.99 apiece — equal to 59.5% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,200 units and $1,655,024 in July 2026 — 99.5% of unit volume and 89.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Motorcycle' on Amazon
July 2026
![JOYROOM Motorcycle Phone Mount, [1s Auto Lock][100mph Military Anti-Shake] Bike Phone Holder for Bicycle, [10s Quick Install] Handlebar Phone Mount, Compatible with iPhone, Samsung, All Cell Phone (ASIN B09PVFN7LG), rank #2 by monthly sales volume for 'Motorcycle' on Amazon](https://m.media-amazon.com/images/I/81ms0JZ+TJL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B0CS3B7MD8
AstroAI L7 Tire Inflator Portable Air Compressor,150 PSI Cordless Bike Pump | For Car Tires, Bikes, Motorcycles and Balls; Auto Shut-off, Digital Display Pressure Gauge, Fast Inflation, LED Light
30K
▼ 40.0%vs. prior month
$682.8K
latest month
12-month trend
B09PVFN7LG
JOYROOM Motorcycle Phone Mount, [1s Auto Lock][100mph Military Anti-Shake] Bike Phone Holder for Bicycle, [10s Quick Install] Handlebar Phone Mount, Compatible with iPhone, Samsung, All Cell Phone
9K
▲ 0.0%vs. prior month
$143.9K
latest month
12-month trend
B0BJFJ3J3S
ROXUN Ski Mask Balaclava, Motorcycle Summer Cooling Breathable UV Protector | Windproof & Warm, Adjustable & Secure, Breathable & Dry-Fit, All-Season Comfort
7K
▼ 12.5%vs. prior month
$48.2K
latest month
12-month trend
B08T782TVH
KEMIMOTO Tactical Gloves for Men, Touchscreen Motorcycle Gloves with Hard Shell & Palm Padding for Sports Motorcycle Cycling Tactical Airsoft Paintball Hunting Hiking Camping Climbing
2K
▲ 0.0%vs. prior month
$38.9K
latest month
12-month trend
B0C6TBH38S
NewRay Toys Motorcycle 1:12 Scale Yamaha YZ450F Dirt Bike, 58313, Multicolor
1K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
B0FSQGFFRR
AKASO 360 Action Camera Motorcycle Combo- 5.7K 360 Video with 1/2" 48MP Sensors, 72MP 360 Photo, 360-SuperSmooth, Invisible Selfie Stick, 360° Horizon Lock, AI Tracking
400
▼ 20.0%vs. prior month
$111.5K
latest month
12-month trend
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Best Motorcycle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AstroAI is the best-performing motorcycle brand in July 2026, moving 30,000 units across 1 ASIN for 59.8% of Top 10 volume. JOYROOM follows with 9,000 units (17.9%), ahead of ROXUN on 7,000 units (13.9%).
With 10 brands splitting the Top 10 and 91.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AstroAI
1 ASIN in Top 10
59.8%
Units
30K
Revenue
$682.8K
Avg. price
$22.99
B0CS3B7MD8
$22.99·★4.4·16.9K revsAstroAI L7 Tire Inflator Portable Air Compressor,150 PSI Cordless Bike Pump | For Car Tires, Bikes, Motorcycles and Balls; Auto Shut-off, Digital Display Pressure Gauge, Fast Inflation, LED Light
Units sold30K
JOYROOM
1 ASIN in Top 10
17.9%
Units
9K
Revenue
$143.9K
Avg. price
$15.99
B09PVFN7LG
$15.99·★4.5·16.5K revsJOYROOM Motorcycle Phone Mount, [1s Auto Lock][100mph Military Anti-Shake] Bike Phone Holder for Bicycle, [10s Quick Install] Handlebar Phone Mount, Compatible with iPhone, Samsung, All Cell Phone
Units sold9K
ROXUN
1 ASIN in Top 10
13.9%
Units
7K
Revenue
$48.2K
Avg. price
$6.99
B0BJFJ3J3S
$6.99·★4.5·2.8K revsROXUN Ski Mask Balaclava, Motorcycle Summer Cooling Breathable UV Protector | Windproof & Warm, Adjustable & Secure, Breathable & Dry-Fit, All-Season Comfort
Units sold7K
Trending Motorcycle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DL654FD1 booked 100 units at $189.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL654FD1
TCARAIWEN 24V Electric Motorcycle for Kids, Ride On Toys for 4-10 Years Old | Aprilia Licensed Motor Bike, Speed Up to 8mph, Training Wheels, Bluetooth and Mp3, Toddler Motorcycle for Girls Boys, Pink
Price
$189.99
Rating
4.1
Reviews
237
Latest month sales
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