Dirt Bike Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dirt Bike sales on Amazon US totaled 4,350 units in July 2026 (▲ 3.6% vs. the prior month), generating an estimated $2,694,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.8% of unit volume and 81.2% of revenue, while a typical listing is priced at $1074.99. The keyword itself pulled 109,366 Amazon queries over the same period (▼ 40.8% MoM).
Zooming out to the 12-month window ending July 2026, the dirt bike Top 50 moved 33,500 units and $12,714,084 in cumulative sales — an average of 2,792 units and $1,059,507 per month. Monthly throughput topped out at 6,250 units in December 2025 and dipped to 1,150 in January 2026, leaving the latest reading 97.7% higher than August 2025.
Dirt Bike Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.3K
▲ 3.6% MoM
Monthly Revenue 2026/07
$2.7M
▼ 10.0% MoM
Top 10 Market Share 2026/07
82.8%
Dirt Bike Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dirt bike listing on Amazon US in July 2026 is ASIN B0C6TBH38S (Brand: NewRay), which sold 1,000 units at $18.04 apiece — equal to 23.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,600 units and $2,187,370 in July 2026 — 82.8% of unit volume and 81.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dirt Bike' on Amazon
July 2026
Is 82.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C6TBH38S
NewRay Toys Motorcycle 1:12 Scale Yamaha YZ450F Dirt Bike, 58313, Multicolor
1K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
B0GMH8F944
Yozma IN10 Electric Dirt Bike, 40MPH 2600W Off Road Electric Motorcycle | 48V 23.4Ah Removable Battery Ebike, Dual Hydraulic Suspension& Brakes, Mountain Off Road, Teens & Adult
600
▼ 40.0%vs. prior month
$698.7K
latest month
12-month trend
B0BSP2864L
Razor MX125 Dirt Rocket Electric-Powered Bike with Authentic Motocross Geometry, Rear-Wheel Drive,100-watt, high-Torque, Chain-Driven Motor, for Kids 7+, Blue | Iconic Wheeled Ride-On For Kids Age 5+ | Hi/Lo Speed Safety Switch | 100W/12V Motor | Up To 8 MPH, 40 Mins; 78 Lbs
300
▼ 40.0%vs. prior month
$69K
latest month
12-month trend
B000FK7C60
Razor MX650 Dirt Rocket Off-Road Motocross Bike – 36V Electric Ride-On, Up to 17 mph, Dual Suspension, Hand-Operated Dual Brakes, Twist Grip Throttle, Authentic Motocross Bike Geometry | Iconic Wheeled Ride-On For Adults Age 16+ | Dual Suspension | 650W/36V Motor | Up To 17 MPH, 40 Mins; 175 Lbs
300
▲ 0.0%vs. prior month
$197.5K
latest month
12-month trend
B0GVCJ94V7
4000W Peak Electric Dirt Bike for Teens Adults，45 MPH，40 Miles Range | 48V 23Ah Removable Battery, 14" /12" Tires, Full Hydraulic Brakes and Suspensions Mountain Off-Road E Dirt Bike
300
▲ 50.0%vs. prior month
$264.3K
latest month
12-month trend
B0GMHDPS4T
Yozma IN10 Pro Electric Dirt Bike, 5500W, 50MPH, 60 Mi Range, 17"/14" Tires | 60V 27Ah Battery with BMS,Features Hydraulic Brakes & Dual Shock Absorption for Mud, Rocks, & Off-road Fun.
300
▲ 0.0%vs. prior month
$579.9K
latest month
12-month trend
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Best Dirt Bike Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NewRay is the best-performing dirt bike brand in July 2026, moving 1,000 units across 1 ASIN for 27.8% of Top 10 volume. Yozma follows with 900 units (25.0%), ahead of Razor on 800 units (22.2%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.04 to $1449.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NewRay
1 ASIN in Top 10
27.8%
Units
1K
Revenue
$18.4K
Avg. price
$18.04
B0C6TBH38S
$18.04·★4.4·592 revsNewRay Toys Motorcycle 1:12 Scale Yamaha YZ450F Dirt Bike, 58313, Multicolor
Units sold1K
Yozma
2 ASINs in Top 10
25.0%
Units
900
Revenue
$1.3M
Avg. price
$1449.05
B0GMH8F944
$1099.00·★4.0·382 revsYozma IN10 Electric Dirt Bike, 40MPH 2600W Off Road Electric Motorcycle | 48V 23.4Ah Removable Battery Ebike, Dual Hydraulic Suspension& Brakes, Mountain Off Road, Teens & Adult
Units sold600B0GMHDPS4T
$1799.10·★4.1·136 revsYozma IN10 Pro Electric Dirt Bike, 5500W, 50MPH, 60 Mi Range, 17"/14" Tires | 60V 27Ah Battery with BMS,Features Hydraulic Brakes & Dual Shock Absorption for Mud, Rocks, & Off-road Fun.
Units sold300
Razor
3 ASINs in Top 10
22.2%
Units
800
Revenue
$326.1K
Avg. price
$409.00
B0BSP2864L
$229.99·★4.0·399 revsRazor MX125 Dirt Rocket Electric-Powered Bike with Authentic Motocross Geometry, Rear-Wheel Drive,100-watt, high-Torque, Chain-Driven Motor, for Kids 7+, Blue | Iconic Wheeled Ride-On For Kids Age 5+ | Hi/Lo Speed Safety Switch | 100W/12V Motor | Up To 8 MPH, 40 Mins; 78 Lbs
Units sold300B000FK7C60
$699.00·★4.4·2.5K revsRazor MX650 Dirt Rocket Off-Road Motocross Bike – 36V Electric Ride-On, Up to 17 mph, Dual Suspension, Hand-Operated Dual Brakes, Twist Grip Throttle, Authentic Motocross Bike Geometry | Iconic Wheeled Ride-On For Adults Age 16+ | Dual Suspension | 650W/36V Motor | Up To 17 MPH, 40 Mins; 175 Lbs
Units sold300B0007MZV3C
$298.00·★4.6·7.5K revsDirt Rocket MX350 eBike | Electric Motorcycle | Iconic Wheeled Ride-On For Kids Age 8+ | High Torque, Rear Chain Drive | 350W/24V Motor | Up To 14 MPH, 30 Mins; 140 Lbs
Units sold200
Trending Dirt Bike Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0H33S7KV3 booked 200 units at $297.00. On the growth side, B0H14M8KXK leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H33S7KV3
K1 Kids Electric Dirt Bike, 36V, 700W, 16 MPH, 14-Mile, Ages 3-10 (Cherry Red)
Price
$297.00
Rating
4.3
Reviews
179
Latest month sales
B0G6YHKP1P
ESKUTE Electric Dirt Bike for Teens Adults, Mid-Drive Motor 3500W Peak, Electric Motorcycle 48V23Ah Battery, 53-Mile Range, 38-46mph, Hydraulic Nitrogen Dual Shock Absorbers
Price
$549.00
Rating
4.3
Reviews
226
Latest month sales
B0H14M8KXK
Electric Dirt Bike, 1500W Peak Electric Motorcycle with 48V 20AH Battery, Full Disc Brake and Suspensions, 50-Mile Range, 32 MPH, LCD Display & NFC Start, Off-Road E Dirt Bike
Unlock to view ASIN details and product titles
Price
$579.99
Rating
4.5
Reviews
42
Latest month sales
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