Moss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moss sales on Amazon US totaled 146,000 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $2,863,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.5% of unit volume and 56.9% of revenue, while a typical listing is priced at $17.11. The keyword itself pulled 46,973 Amazon queries over the same period (▲ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the moss Top 50 moved 1,403,250 units and $27,507,990 in cumulative sales — an average of 116,938 units and $2,292,333 per month. Monthly throughput topped out at 146,000 units in July 2026 and dipped to 83,400 in May 2026, leaving the latest reading 8.7% higher than August 2025.
Moss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
146K
▲ 0.8% MoM
Monthly Revenue 2026/07
$2.9M
▲ 2.9% MoM
Top 10 Market Share 2026/07
55.5%
Moss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moss listing on Amazon US in July 2026 is ASIN B0BG94RWYN (Brand: Clean Nutraceuticals), which sold 10,000 units at $20.96 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 81,000 units and $1,630,840 in July 2026 — 55.5% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moss' on Amazon
July 2026
Is 55.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BG94RWYN
Clean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion Yellow Dock Iodine Chlorophyll ACV
10K
▲ 0.0%vs. prior month
$269.3K
latest month
12-month trend
B0BQTWGMXT
TrueSeaMoss Sea Moss Gel – Mango/Pineapple, Pack of 1 (Labels may Vary) | No Sugar, Vegan, Non-GMO, GMP, Gluten-Free, Halal – Wildcrafted Seamoss & Jarred Fruits – Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$349.3K
latest month
12-month trend
B0DR18Q7W8
Sea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
10K
▲ 25.0%vs. prior month
$95.4K
latest month
12-month trend
B0DXHCJCC5
Natural Rems Sea Moss Gummies 16-in-1 - Ashwagandha Black Seed Oil Bladder Wrack Turmeric Vitamin C & D3 with Manuka Burdock Root Dandelion Yellow Dock Elderberry Apple Cider Vinegar (Green Apple)
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
B000QTO78Q
Mosser Lee ML0560 Spanish Moss, 250 Cubic Inches
9K
▼ 10.0%vs. prior month
$44.7K
latest month
12-month trend
B00M2Z5T0W
Better-Gro Long-Fiber Sphagnum Moss for Plants, Reptiles & Terrariums- 240g | 100% natural, for hostas, excellent for hanging baskets and propagating plants, 240 cubic inches
8K
▲ 0.0%vs. prior month
$43K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TrueSeaMoss is the best-performing moss brand in July 2026, moving 17,000 units across 2 ASINs for 21.0% of Top 10 volume. Clean Nutraceuticals follows with 10,000 units (12.3%), ahead of HUYEHF on 10,000 units (12.3%).
Volume is spread across 9 brands, with the top three holding 45.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $34.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TrueSeaMoss
2 ASINs in Top 10
21.0%
Units
17K
Revenue
$593.9K
Avg. price
$34.97
B0BQTWGMXT
$34.99·★4.2·4.5K revsTrueSeaMoss Sea Moss Gel – Mango/Pineapple, Pack of 1 (Labels may Vary) | No Sugar, Vegan, Non-GMO, GMP, Gluten-Free, Halal – Wildcrafted Seamoss & Jarred Fruits – Vitamins & Minerals
Units sold10KB0DJH2N4PT
$34.94·★4.3·2.6K revsTrueSeaMoss Sea Moss Gel – Mango/Pineapple, Pack of 1 (Labels may Vary) | No Sugar, Vegan, Non-GMO, GMP, Gluten-Free, Halal – Wildcrafted Seamoss with Fruits – Jams & Jellies – Vitamins & Minerals
Units sold7K
Clean Nutraceuticals
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$269.3K
Avg. price
$20.96
B0BG94RWYN
$20.96·★4.4·25.6K revsClean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion Yellow Dock Iodine Chlorophyll ACV
Units sold10K
HUYEHF
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$95.4K
Avg. price
$9.99
B0DR18Q7W8
$9.99·★4.6·2.7K revsSea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
Units sold10K
Trending Moss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FS4GPWYJ leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0FVKL8VGR close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FS4GPWYJ
Mosser Lee Spanish Moss – Natural Decorative Moss for Houseplants, Soil Cover, Crafts, Terrariums & Floral Arrangements - 400 Cubic Inches (Approx 9oz)
Price
$7.95
Rating
4.6
Reviews
15.5K
Latest month sales
B0FVKL8VGR
4 Pack Moss Pole Monstera Plant Support, 2 Pack 28" & 2 Pack 48" Bendable Plant Stakes Made of Real Coco Coir Support for Climbing Indoor Plants, Tall Moss Stick Trellis for Potted Climbers
Price
$9.99
Rating
4.5
Reviews
165
Latest month sales
B0DKNWZ2LQ
TrueSeaMoss Sea Moss Gel – Made in USA – Wildcrafted Seamoss, Fruits & Jarred Vegetables – Blue Spirulina, Pack of 1 (Labels may Vary) | No Sugar, Vegan, Non-GMO, GMP, Gluten-Free, Halal – Wildcrafted Seamoss, Fruits & Jarred Vegetables – Vitamins & Minerals
Unlock to view ASIN details and product titles
Price
$34.94
Rating
4.0
Reviews
944
Latest month sales
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