Floral Foam Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Floral Foam sales on Amazon US totaled 42,500 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $540,467 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 44.2% of revenue, while a typical listing is priced at $16.70. The keyword itself pulled 44,392 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the floral foam Top 50 moved 457,200 units and $5,850,365 in cumulative sales — an average of 38,100 units and $487,530 per month. Monthly throughput topped out at 55,350 units in April 2026 and dipped to 22,400 in December 2025, leaving the latest reading 42.6% higher than August 2025.
Floral Foam Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.5K
▼ 4.8% MoM
Monthly Revenue 2026/07
$540.5K
▼ 13.8% MoM
Top 10 Market Share 2026/07
56.5%
Floral Foam Market Share & Sales Concentration on Amazon US — July 2026
The most-sold floral foam listing on Amazon US in July 2026 is ASIN B0BY5YL19N (Brand: FLOFARE), which sold 7,000 units at $6.99 apiece — equal to 16.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $239,130 in July 2026 — 56.5% of unit volume and 44.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Floral Foam' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BY5YL19N
FLOFARE Pack of 3 Floral Foam Blocks Each (6"L x 3"W x 1.75"H) Green Wet & Dry Flower Foam for Fresh & Artificial Flower Arrangement, Plant Foam, Florist Supplies for DIYs, Arts, Crafts & Weddings
7K
vs. prior month
$48.9K
latest month
12-month trend
B08NTMKDVX
Vase Buddy, Reusable Silicone Flower Arranging Grid, Stretches Over The Rim of Vase, Self-Grips to Glass, for Easy Flower Arranging. Fits vase Openings from 5" - 8".
4K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0D9M59R5Q
Upgraded 6 Pack Floral Flower Foam Styrofoam Blocks for Flower Arrangements | Wet & Dry Green Foam for Fresh Flowers, Artificial Flowers & Crafts, Florist Foam for Outdoor Planters, Plant Sponge Foam
3K
▼ 40.0%vs. prior month
$28.6K
latest month
12-month trend
B07WPJ5Q15
Floroom Artificial Flowers 25pcs Real Looking Ivory Foam Fake Roses with Stems for DIY Wedding Bouquets White Bridal Shower Centerpieces Arrangements Party Tables Decorations
2K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B0C2GW99CP
4Pcs Floral Foam Round SUPKING 3.15" Small Green Wet Dry Flower Foam Blocks Florist Plant Foam for Artificial and Fresh Flower Arrangement
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0FP518T9L
6 Pack 5.5"L x 3.1"W x 1.6"H Floral Foam Blocks, Styrofoam for Planters | Dry & Wet, Green Florist Foam for Fresh & Artificial Flowers Arrangements, Indoor Outdoor, for Wedding Home Garden Succulents
2K
▲ 0.0%vs. prior month
$17.7K
latest month
12-month trend
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Best Floral Foam Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FLOFARE is the best-performing floral foam brand in July 2026, moving 10,000 units across 4 ASINs for 41.7% of Top 10 volume. VASE BUDDY follows with 4,000 units (16.7%), ahead of AYNAUHX on 3,000 units (12.5%).
With 7 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $12.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FLOFARE
4 ASINs in Top 10
41.7%
Units
10K
Revenue
$83.9K
Avg. price
$10.49
B0BY5YL19N
$6.99·★4.4·2.2K revsFLOFARE Pack of 3 Floral Foam Blocks Each (6"L x 3"W x 1.75"H) Green Wet & Dry Flower Foam for Fresh & Artificial Flower Arrangement, Plant Foam, Florist Supplies for DIYs, Arts, Crafts & Weddings
Units sold7KB09QXRXNBQ
$17.99·★4.6·2.6K revsFLOFARE Pack of 6, Dry and Wet Floral Foam Blocks for Fresh and Artificial Flowers, Each (7.8” L x 3.5” W x 2.4” H), for Wedding, Birthdays, Home, Office, and Garden Decorations
Units sold1KB0B7G6LLCL
$7.99·★4.5·1.3K revsPack of 6 FLOFARE Round Floral Foam Blocks for Fresh and Artificial Flowers, Each (3" X 1.5"), Dry & Wet Green Flower Foam for Flower Arrangements & Florist Supplies
Units sold1KB0GGSC92C5
$8.99·★4.6·206 revsPack of 6 FLOFARE Round Floral Foam Blocks for Fresh and Artificial Flowers, Each (4" X 1.4"), Dry & Wet Green Flower Foam for Flower Arrangements & Florist Supplies
Units sold1K
VASE BUDDY
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$50K
Avg. price
$12.50
B08NTMKDVX
$12.50·★4.2·607 revsVase Buddy, Reusable Silicone Flower Arranging Grid, Stretches Over The Rim of Vase, Self-Grips to Glass, for Easy Flower Arranging. Fits vase Openings from 5" - 8".
Units sold4K
AYNAUHX
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$28.6K
Avg. price
$8.99
B0D9M59R5Q
$8.99·★4.4·1.5K revsUpgraded 6 Pack Floral Flower Foam Styrofoam Blocks for Flower Arrangements | Wet & Dry Green Foam for Fresh Flowers, Artificial Flowers & Crafts, Florist Foam for Outdoor Planters, Plant Sponge Foam
Units sold3K
Trending Floral Foam Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BY5YL19N booked 7K units at $6.99. On the growth side, B0GDX71KCC leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0F62ZJN1G close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BY5YL19N
FLOFARE Pack of 3 Floral Foam Blocks Each (6"L x 3"W x 1.75"H) Green Wet & Dry Flower Foam for Fresh & Artificial Flower Arrangement, Plant Foam, Florist Supplies for DIYs, Arts, Crafts & Weddings
Price
$6.99
Rating
4.4
Reviews
2.2K
Latest month sales
B0GDX71KCC
6Pcs Floral Foam Cage, Wet & Dry Green Floral Cage for Fresh & Fake Flowers | Foam Cage for Wedding, Birthdays, Pary, Home Decorations
Price
$32.99
Rating
4.9
Reviews
29
Latest month sales
B0F62ZJN1G
Floral Foam Cage,Flower Foam with Holder,Dry & Wet Flower Foam Cage for Flower Arrangements,Fresh Flowers,Garden,Wedding,Party Decorations
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
403
Latest month sales
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