Morton Salt Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Morton Salt sales on Amazon US totaled 189,450 units in July 2026 (▲ 6.3% vs. the prior month), generating an estimated $1,518,869 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 50.2% of revenue, while a typical listing is priced at $12.68. The keyword itself pulled 16,750 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the morton salt Top 50 moved 2,059,050 units and $16,400,128 in cumulative sales — an average of 171,588 units and $1,366,677 per month. Monthly throughput topped out at 222,200 units in November 2025 and dipped to 105,100 in May 2026, leaving the latest reading 23.7% higher than August 2025.
Morton Salt Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
189.4K
▲ 6.3% MoM
Monthly Revenue 2026/07
$1.5M
▲ 0.9% MoM
Top 10 Market Share 2026/07
61.2%
Morton Salt Market Share & Sales Concentration on Amazon US — July 2026
The most-sold morton salt listing on Amazon US in July 2026 is ASIN B086XGH24W (Brand: Maldon), which sold 20,000 units at $12.48 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 116,000 units and $762,910 in July 2026 — 61.2% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Morton Salt' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B086XGH24W
Maldon Salt, Sea Salt Flakes, 20 oz (570 g), Resealable Tub – Kosher, Natural, Unique Gourmet Pyramid Shaped Salt Flakes, Perfect for a Wide Range of Dishes, Hand-Harvested for Four Generations
20K
▲ 0.0%vs. prior month
$250.8K
latest month
12-month trend
B0D26V312B
Morton Salt Iodized, All-Purpose Iodized Salt, 26 oz, 2-Pack | Table salt, a seasoning ingredient with no clumps and an easy-pour spout, a salt with iodine, perfect for cooking & table use
20K
▲ 0.0%vs. prior month
$74.6K
latest month
12-month trend
B07QW1G8MW
Amazon Grocery, Sea Salt, Fine Ground, 16 Oz
10K
▲ 0.0%vs. prior month
$22.7K
latest month
12-month trend
B00017028M
Maldon Salt, Sea Salt Flakes, 8.5 oz (240 g), Kosher, Natural, Unique Gourmet Pyramid Shaped Salt Flakes, Perfect for a Wide Range of Dishes, Hand-Harvested for Four Generations (Packaging May vary)
10K
▲ 233.3%vs. prior month
$80.4K
latest month
12-month trend
B0011BPMUK
Diamond Crystal Kosher Salt – Full Flavor, No Additives - Pure and Natural Since 1886 (Restaurant Pack) - 3 Pound Box
10K
▲ 0.0%vs. prior month
$100.2K
latest month
12-month trend
B074H5TMQ7
365 by Whole Foods Market Kosher Sea Salt, Coarse, 2.2 lb
10K
▲ 0.0%vs. prior month
$29.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Morton Salt Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Maldon is the best-performing morton salt brand in July 2026, moving 30,000 units across 2 ASINs for 25.9% of Top 10 volume. Morton follows with 28,000 units (24.1%), ahead of 365 by Whole Foods Market on 20,000 units (17.2%).
With 7 brands splitting the Top 10 and 67.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.96 to $8.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Maldon
2 ASINs in Top 10
25.9%
Units
30K
Revenue
$331.2K
Avg. price
$8.48
B086XGH24W
$12.48·★4.8·11.5K revsMaldon Salt, Sea Salt Flakes, 20 oz (570 g), Resealable Tub – Kosher, Natural, Unique Gourmet Pyramid Shaped Salt Flakes, Perfect for a Wide Range of Dishes, Hand-Harvested for Four Generations
Units sold20KB00017028M
$4.48·★4.8·46.9K revsMaldon Salt, Sea Salt Flakes, 8.5 oz (240 g), Kosher, Natural, Unique Gourmet Pyramid Shaped Salt Flakes, Perfect for a Wide Range of Dishes, Hand-Harvested for Four Generations (Packaging May vary)
Units sold10K
Morton
2 ASINs in Top 10
24.1%
Units
28K
Revenue
$106K
Avg. price
$7.21
B0D26V312B
$10.79·★4.8·5.2K revsMorton Salt Iodized, All-Purpose Iodized Salt, 26 oz, 2-Pack | Table salt, a seasoning ingredient with no clumps and an easy-pour spout, a salt with iodine, perfect for cooking & table use
Units sold20KB001GHYO44
$3.62·★4.8·3.6K revsMorton Kosher Salt Coarse Cooking Salt (48 oz / 3 lb), 1-Pack | Kosher Salt Flakes bulk pack for everyday cooking, baking, rimming drink glasses & more!
Units sold8K
365 by Whole Foods Market
2 ASINs in Top 10
17.2%
Units
20K
Revenue
$59.4K
Avg. price
$2.96
B074H5TMQ7
$2.96·★4.6·4.2K revs365 by Whole Foods Market Kosher Sea Salt, Coarse, 2.2 lb
Units sold10KB074J7X1DW
$2.96·★4.6·5.3K revs365 by Whole Foods Market, Sea Salt Fine, 26.5 oz
Units sold10K
Trending Morton Salt Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00017028M booked 10K units at $4.48, with ▲ 233.3% MoM change. On the growth side, B088XNHGXJ leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B00KPX1B6Y close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00017028M
Maldon Salt, Sea Salt Flakes, 8.5 oz (240 g), Kosher, Natural, Unique Gourmet Pyramid Shaped Salt Flakes, Perfect for a Wide Range of Dishes, Hand-Harvested for Four Generations (Packaging May vary)
Price
$4.48
Rating
4.8
Reviews
46.9K
Latest month sales
B088XNHGXJ
Morton Canning & Pickling Salt (4 lb), 4-Pack, Bulk Salt, Perfect for Preserving & Home Canning
Price
$10.56
Rating
4.6
Reviews
1.2K
Latest month sales
B00KPX1B6Y
Morton Salt Lite Salt, 11 oz, 2 pk
Unlock to view ASIN details and product titles
Price
$13.56
Rating
4.7
Reviews
809
Latest month sales
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