Clearly Filtered Water Pitcher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Clearly Filtered Water Pitcher sales on Amazon US totaled 214,100 units in July 2026 (▼ 15.9% vs. the prior month), generating an estimated $8,568,199 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 51.9% of revenue, while a typical listing is priced at $59.12. The keyword itself pulled 21,111 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the clearly filtered water pitcher Top 50 moved 2,270,400 units and $94,494,156 in cumulative sales — an average of 189,200 units and $7,874,513 per month. Monthly throughput topped out at 254,700 units in June 2026 and dipped to 107,500 in May 2026, leaving the latest reading 8.9% lower than August 2025.
Clearly Filtered Water Pitcher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
214.1K
▼ 15.9% MoM
Monthly Revenue 2026/07
$8.6M
▼ 24.3% MoM
Top 10 Market Share 2026/07
61.7%
Clearly Filtered Water Pitcher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold clearly filtered water pitcher listing on Amazon US in July 2026 is ASIN B01MU7973W (Brand: BRITA), which sold 40,000 units at $29.77 apiece — equal to 18.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 132,000 units and $4,451,160 in July 2026 — 61.7% of unit volume and 51.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Clearly Filtered Water Pitcher' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
20K
▲ 100.0%vs. prior month
$566.6K
latest month
12-month trend
B09W4PLVQP
Brita Small 6-Cup Water Filter Pitcher, Includes 1 Filter, White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▲ 0.0%vs. prior month
$255.4K
latest month
12-month trend
B00008IHL8
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▲ 0.0%vs. prior month
$268.4K
latest month
12-month trend
B00C7N7L1E
ZeroWater Official Replacement Water Filter Removes PFOA/PFOS 4-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
10K
▼ 50.0%vs. prior month
$479.9K
latest month
12-month trend
B09WBL9HCS
Brita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Black | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▲ 0.0%vs. prior month
$379.7K
latest month
12-month trend
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Best Clearly Filtered Water Pitcher Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
BRITA is the best-performing clearly filtered water pitcher brand in July 2026, moving 116,000 units across 8 ASINs for 87.9% of Top 10 volume. ZeroWater follows with 16,000 units (12.1%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.40 to $47.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BRITA
8 ASINs in Top 10
87.9%
Units
116K
Revenue
$3.7M
Avg. price
$32.40
B01MU7973W
$29.77·★4.6·55.8K revsBrita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
Units sold40KB01FXN3E74
$28.33·★4.6·60K revsBrita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold20KB09W4PLVQP
$17.80·★4.5·17.4K revsBrita Small 6-Cup Water Filter Pitcher, Includes 1 Filter, White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB00008IHL8
$25.49·★4.8·227.2K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB09WBL9HCS
$37.99·★4.5·17.2K revsBrita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Black | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB09WBX1WKC
$34.99·★4.3·14.2K revsBrita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Gray | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB09WBY6V7Z
$49.98·★4.4·9.2K revsBrita XL 27 Cup Water Pitcher Dispenser, Includes 1 Elite Filter, Black | WQA and NSF/ANSI Certified, Reduces 99% Lead & Microplastics, Removes 30+ Contaminants, BPA-Free, Eliminates Chlorine Taste
Units sold9KB0B3GK9RW6
$34.83·★4.4·4.5K revsBrita Large 10-Cup Water Filter Pitcher, WQA NSF/ANSI Certified, Reduces 99% of Lead, Microplastics, & 30 Contaminants, BPA-Free, Removes Chlorine Taste & Odor, 1 Elite Filter, White
Units sold7K
ZeroWater
2 ASINs in Top 10
12.1%
Units
16K
Revenue
$719.5K
Avg. price
$47.75
B00C7N7L1E
$59.99·★4.5·97.8K revsZeroWater Official Replacement Water Filter Removes PFOA/PFOS 4-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
Units sold10KB0073PZ6O0
$35.50·★4.2·43.6K revsZeroWater 10-Cup Pitcher Water Filter Removes PFOA/PFAS | IAPMO certified: Lead, PFOA/PFOS, chromium, mercury; 5-stage Advanced Filtration; 0 TDS Water Filter Pitcher
Units sold6K
Trending Clearly Filtered Water Pitcher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09WBX1WKC booked 10K units at $34.99, with ▲ 150.0% MoM change. On the growth side, B01FXN3E74 leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09WBX1WKC
Brita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Gray | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$34.99
Rating
4.3
Reviews
14.2K
Latest month sales
B0073PZ6O0
ZeroWater 10-Cup Pitcher Water Filter Removes PFOA/PFAS | IAPMO certified: Lead, PFOA/PFOS, chromium, mercury; 5-stage Advanced Filtration; 0 TDS Water Filter Pitcher
Price
$35.50
Rating
4.2
Reviews
43.6K
Latest month sales
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Unlock to view ASIN details and product titles
Price
$28.33
Rating
4.6
Reviews
60K
Latest month sales
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