Monkfruit Sweetener Pure Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monkfruit Sweetener Pure sales on Amazon US totaled 133,400 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $2,428,862 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 41.5% of revenue, while a typical listing is priced at $19.50. The keyword itself pulled 18,190 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the monkfruit sweetener pure Top 50 moved 1,525,700 units and $26,465,387 in cumulative sales — an average of 127,142 units and $2,205,449 per month. Monthly throughput topped out at 150,400 units in June 2026 and dipped to 86,200 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Monkfruit Sweetener Pure Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.4K
▼ 11.3% MoM
Monthly Revenue 2026/07
$2.4M
▼ 4.2% MoM
Top 10 Market Share 2026/07
49.5%
Monkfruit Sweetener Pure Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monkfruit sweetener pure listing on Amazon US in July 2026 is ASIN B004LSGEXY (Brand: Truvia), which sold 10,000 units at $5.97 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $1,008,200 in July 2026 — 49.5% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monkfruit Sweetener Pure' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004LSGEXY
Truvia, Sweetener Natural Calorie Free, 9.8 Ounce
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B08CC1FMJQ
Monk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
10K
▲ 0.0%vs. prior month
$82.4K
latest month
12-month trend
B07B4D9TF3
NOW Foods Certified Organic Monk Fruit Liquid, Zero-Calorie Liquid Sweetener, Non-GMO, Low Glycemic Impact, 2-Ounce
9K
▲ 28.6%vs. prior month
$107.9K
latest month
12-month trend
B072P5SQMN
Lakanto Liquid Monk Fruit Extract Drops, Original, 1.76 Fl Oz | Erythritol Free Sugar Substitute Sweetener, For Coffee, Tea, Smoothies, Oatmeal, Yogurt, Cocktails, Zero Sugar, Vegan, Keto
8K
▲ 0.0%vs. prior month
$83.4K
latest month
12-month trend
B0CF6L6PRT
Monk Fruit Drops - Natural Sweetener 15X Sweeter Than Sugar (167 servings) | Monk Fruit Sweetener No erythritol - Monk Fruit Extract - (1.7 oz)
5K
▼ 16.7%vs. prior month
$64.8K
latest month
12-month trend
B0DR3ST3Q5
Monk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
5K
▲ 150.0%vs. prior month
$101.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Monkfruit Sweetener Pure Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing monkfruit sweetener pure brand in July 2026, moving 20,000 units across 3 ASINs for 30.3% of Top 10 volume. Lakanto follows with 12,000 units (18.2%), ahead of Truvia on 10,000 units (15.2%).
With 7 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $20.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
3 ASINs in Top 10
30.3%
Units
20K
Revenue
$283.6K
Avg. price
$17.75
B08CC1FMJQ
$8.99·★4.5·16.8K revsMonk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Units sold10KB0DR3ST3Q5
$24.27·★4.5·16.8K revsMonk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Units sold5KB0B52CJ68H
$19.98·★4.6·4K revsStevia In The Raw, Organic Stevia Sweetener Packets, 300 Ct | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, USDA Organic, Non-GMO Project Verified
Units sold5K
Lakanto
2 ASINs in Top 10
18.2%
Units
12K
Revenue
$200.8K
Avg. price
$20.18
B072P5SQMN
$10.42·★4.4·6.5K revsLakanto Liquid Monk Fruit Extract Drops, Original, 1.76 Fl Oz | Erythritol Free Sugar Substitute Sweetener, For Coffee, Tea, Smoothies, Oatmeal, Yogurt, Cocktails, Zero Sugar, Vegan, Keto
Units sold8KB0CLBVY6VY
$29.94·★4.6·4K revsLakanto Classic Monk Fruit Sweetener with Allulose, Classic White, 3 LB | White Sugar Substitute, Monk Fruit Extract, For Baking, Coffee, Tea, Erythritol Free, Everyday Use, Keto Sugar Replacement
Units sold4K
Truvia
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$62.6K
Avg. price
$5.97
B004LSGEXY
$5.97·★4.7·15.3K revsTruvia, Sweetener Natural Calorie Free, 9.8 Ounce
Units sold10K
Trending Monkfruit Sweetener Pure Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DR3ST3Q5 booked 5K units at $24.27, with ▲ 150.0% MoM change. On the growth side, B098H7XWQ6 leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR3ST3Q5
Monk Fruit In The Raw, Sweetener Bag, 3 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Price
$24.27
Rating
4.5
Reviews
16.8K
Latest month sales
B0CLBVY6VY
Lakanto Classic Monk Fruit Sweetener with Allulose, Classic White, 3 LB | White Sugar Substitute, Monk Fruit Extract, For Baking, Coffee, Tea, Erythritol Free, Everyday Use, Keto Sugar Replacement
Price
$29.94
Rating
4.6
Reviews
4K
Latest month sales
B098H7XWQ6
Lakanto Monk Fruit Sweetener with Erythritol, Classic White, 5 LB | White Sugar Substitute from Monk Fruit Extract, Sugar Replacement for Baking, Coffee & Tea, Gluten Free, Non GMO
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.6
Reviews
84K
Latest month sales
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