Moissanite Ring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moissanite Ring sales on Amazon US totaled 2,650 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $73,202 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.1% of unit volume and 75.8% of revenue, while a typical listing is priced at $48.57. The keyword itself pulled 21,278 Amazon queries over the same period (▼ 37.3% MoM).
Zooming out to the 12-month window ending July 2026, the moissanite ring Top 50 moved 28,500 units and $772,995 in cumulative sales — an average of 2,375 units and $64,416 per month. Monthly throughput topped out at 3,750 units in December 2025 and dipped to 1,450 in May 2026, leaving the latest reading 51.4% higher than August 2025.
Moissanite Ring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.6K
▼ 22.1% MoM
Monthly Revenue 2026/07
$73.2K
▼ 15.3% MoM
Top 10 Market Share 2026/07
81.1%
Moissanite Ring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moissanite ring listing on Amazon US in July 2026 is ASIN B09YTX4968 (Brand: boya), which sold 800 units at $19.97 apiece — equal to 30.2% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,150 units and $55,486 in July 2026 — 81.1% of unit volume and 75.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moissanite Ring' on Amazon
July 2026
Is 81.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09YTX4968
boya Moissanite Stud Earrings for Women, 925 Sterling Silver Earrings for Men
800
▼ 11.1%vs. prior month
$16.3K
latest month
12-month trend
B0GL5NQRCQ
Moissanite Earrings Studs for Women and Men, 925 Sterling Silver
500
▼ 28.6%vs. prior month
$7.2K
latest month
12-month trend
B0CT5H8697
GEMQUEEN Moissanite Earrings Studs Solid 925 Sterling Silver Hypoallergenic
300
▼ 57.1%vs. prior month
$6.6K
latest month
12-month trend
B09GXL3HVM
IMOLOVE Moissanite Wedding Band Wedding Rings for Women 925 Sterling Silver Rings with 18K White Gold Plated Eternity Stackable Engagement Ring Anniversary Band Size 3-12
100
▼ 50.0%vs. prior month
$4K
latest month
12-month trend
B09GXNF5PM
IMOLOVE Moissanite Wedding Band Wedding Rings for Women 925 Sterling Silver Rings with 18K White Gold Plated Eternity Stackable Engagement Ring Anniversary Band Size 3-12
100
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B09GXYC57Q
IMOLOVE Moissanite Wedding Band Wedding Rings for Women 925 Sterling Silver Rings with 18K White Gold Plated Eternity Stackable Engagement Ring Anniversary Band Size 3-12
100
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moissanite Ring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
boya is the best-performing moissanite ring brand in July 2026, moving 800 units across 1 ASIN for 37.2% of Top 10 volume. JDNIONSIGN follows with 500 units (23.3%), ahead of IMOLOVE on 500 units (23.3%).
With 5 brands splitting the Top 10 and 83.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.19 to $49.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
boya
1 ASIN in Top 10
37.2%
Units
800
Revenue
$16.3K
Avg. price
$19.97
B09YTX4968
$19.97·★4.5·1.7K revsboya Moissanite Stud Earrings for Women, 925 Sterling Silver Earrings for Men
Units sold800
JDNIONSIGN
1 ASIN in Top 10
23.3%
Units
500
Revenue
$7.2K
Avg. price
$15.19
B0GL5NQRCQ
$15.19·★4.6·252 revsMoissanite Earrings Studs for Women and Men, 925 Sterling Silver
Units sold500
IMOLOVE
6 ASINs in Top 10
23.3%
Units
500
Revenue
$23.7K
Avg. price
$49.16
B09GXL3HVM
$39.99·★4.4·2K revsIMOLOVE Moissanite Wedding Band Wedding Rings for Women 925 Sterling Silver Rings with 18K White Gold Plated Eternity Stackable Engagement Ring Anniversary Band Size 3-12
Units sold100B09GXNF5PM
$39.99·★4.4·2K revsIMOLOVE Moissanite Wedding Band Wedding Rings for Women 925 Sterling Silver Rings with 18K White Gold Plated Eternity Stackable Engagement Ring Anniversary Band Size 3-12
Units sold100B09GXYC57Q
$39.99·★4.4·2K revsIMOLOVE Moissanite Wedding Band Wedding Rings for Women 925 Sterling Silver Rings with 18K White Gold Plated Eternity Stackable Engagement Ring Anniversary Band Size 3-12
Units sold100B0FRD3G7QW
$69.99·★4.5·110 revsIMOLOVE Moissanite Wedding Band for Women, 3MM 18K White Gold Plated Sterling Silver Full Eternity Ring D Color VVS1 Round Cut Anniversary Promise Jewelry – Shine Bright, Spend Light
Units sold100B09H2HR195
$49.99·★4.4·1.1K revsIMOLOVE Solitaire Moissanite Engagement Ring, 1CT D Color VVS1 Clarity, 925 Sterling Silver with 18K White Gold Plated, Ideal Gift for Women
Units sold50B0B9B333NL
$54.99·★4.3·424 revsIMOLOVE Solitaire Moissanite Engagement Ring, 1CT D Color VVS1 Clarity, 925 Sterling Silver with 18K White Gold Plated, Ideal Gift for Women
Units sold50
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