Charm Bracelet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Charm Bracelet sales on Amazon US totaled 87,500 units in July 2026 (▲ 1.4% vs. the prior month), generating an estimated $1,267,449 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.6% of unit volume and 69.9% of revenue, while a typical listing is priced at $17.93. The keyword itself pulled 47,831 Amazon queries over the same period (▼ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the charm bracelet Top 50 moved 871,600 units and $14,110,219 in cumulative sales — an average of 72,633 units and $1,175,852 per month. Monthly throughput topped out at 181,950 units in December 2025 and dipped to 43,950 in January 2026, leaving the latest reading 82.5% higher than August 2025.
Charm Bracelet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.5K
▲ 1.4% MoM
Monthly Revenue 2026/07
$1.3M
▲ 0.8% MoM
Top 10 Market Share 2026/07
76.6%
Charm Bracelet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold charm bracelet listing on Amazon US in July 2026 is ASIN B0DX6Q2K5D (Brand: Gokeey), which sold 20,000 units at $13.98 apiece — equal to 22.9% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 67,000 units and $885,840 in July 2026 — 76.6% of unit volume and 69.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Charm Bracelet' on Amazon
July 2026
Is 76.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DX6Q2K5D
Gokeey Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday
20K
▲ 0.0%vs. prior month
$279.6K
latest month
12-month trend
B0FD38Q4DJ
17 MILE 3PCS 14K Gold-Plated Hand Chain Bracelets for Women, Stack Bracelets Set Adjustable, Trendy Dainty Ring Bracelet Hand Chain
9K
▲ 28.6%vs. prior month
$89.7K
latest month
12-month trend
B0DM17RG22
Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors
9K
▼ 10.0%vs. prior month
$101.5K
latest month
12-month trend
B0FVSF2MKJ
Gold Bracelets for Women, 14K Gold Plated Stackable Bracelet Stack Set Adjustable Charm Paperclip Chain Snake Link Layered Waterproof Jewelry Sets Gifts
7K
▼ 22.2%vs. prior month
$69.9K
latest month
12-month trend
B0B4BX6SY2
leitait leitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies,Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old
7K
▼ 22.2%vs. prior month
$137.1K
latest month
12-month trend
B07M6CDS77
COO&KOO Charm Bracelet Making Kit, A Unicorn Girls Toy that Inspires Creativity and Imagination, Crafts for Girls Ages 8-12 with Jewelry Making Kit Perfect Gifts for 6 7 8 9 10 Girl Self-Expression!
4K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
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Best Charm Bracelet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gokeey is the best-performing charm bracelet brand in July 2026, moving 20,000 units across 1 ASIN for 29.9% of Top 10 volume. 17 MILE follows with 9,000 units (13.4%), ahead of Funtopia on 9,000 units (13.4%).
Volume is spread across 10 brands, with the top three holding 56.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $13.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gokeey
1 ASIN in Top 10
29.9%
Units
20K
Revenue
$279.6K
Avg. price
$13.98
B0DX6Q2K5D
$13.98·★4.4·2K revsGokeey Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday
Units sold20K
17 MILE
1 ASIN in Top 10
13.4%
Units
9K
Revenue
$89.7K
Avg. price
$9.99
B0FD38Q4DJ
$9.99·★4.3·436 revs17 MILE 3PCS 14K Gold-Plated Hand Chain Bracelets for Women, Stack Bracelets Set Adjustable, Trendy Dainty Ring Bracelet Hand Chain
Units sold9K
Funtopia
1 ASIN in Top 10
13.4%
Units
9K
Revenue
$101.5K
Avg. price
$9.99
B0DM17RG22
$9.99·★4.7·2.1K revsFuntopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors
Units sold9K
Trending Charm Bracelet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CY27F8C5 booked 4K units at $10.31.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CY27F8C5
AIPPK 18K Gold Plated Clover Lucky Bracelet for Women White/Black/Red/Green Flower Four Leaf Link Bracelets Trendy Jewelry Gifts for Women
Price
$10.31
Rating
4.4
Reviews
2.1K
Latest month sales
B0CYGVZSHT
adoyi Gold Bracelets for Women, 14K Gold Plated Stackable Bracelet Stack Set Adjustable Charm Paperclip Chain Cuban Link Layered Waterproof Jewelry Sets Gifts for Womens 6.5 Inch
Price
$7.99
Rating
4.5
Reviews
1K
Latest month sales
B073YKWN45
JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting, 100 PCS
Unlock to view ASIN details and product titles
Price
$5.82
Rating
4.6
Reviews
35.7K
Latest month sales
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