Moa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moa sales on Amazon US totaled 3,100 units in July 2026 (▲ 0.0% vs. the prior month), generating an estimated $349,423 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.6% of unit volume and 78.9% of revenue, while a typical listing is priced at $92.55. The keyword itself pulled 24,762 Amazon queries over the same period (▼ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the moa Top 50 moved 36,050 units and $4,831,176 in cumulative sales — an average of 3,004 units and $402,598 per month. Monthly throughput topped out at 3,600 units in October 2025 and dipped to 1,550 in May 2026, leaving the latest reading 5.1% higher than August 2025.
Moa Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
3.1K
▲ 0.0% MoM
Monthly Revenue 2026/07
$349.4K
▲ 12.5% MoM
Top 10 Market Share 2026/07
80.6%
Moa Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moa listing on Amazon US in July 2026 is ASIN B07TCQR57B (Brand: BG), which sold 700 units at $14.99 apiece — equal to 22.6% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,500 units and $275,761 in July 2026 — 80.6% of unit volume and 78.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moa' on Amazon
July 2026
Is 80.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07TCQR57B
BG Advanced Formula MOA 115
700
▼ 12.5%vs. prior month
$10.5K
latest month
12-month trend
B01CDMU3KE
BG Motor Oil Additive, 3 Pack (313.0 ml)
400
▲ 0.0%vs. prior month
$13.9K
latest month
12-month trend
B01CWNAADE
BG 44K, EPR, MOA
400
▲ 0.0%vs. prior month
$19.2K
latest month
12-month trend
B09YVQMJCY
HOLOSUN SCS MOS Green Multi-Reticle 2 MOA Dot & 32 MOA Circle Parallax-Free Reflex Pistol Sight Compatible with Glock MOS Full-Size Handguns - Solar Charging Sight (NOT for Glock 43X MOS or 48 MOS)
300
▲ 50.0%vs. prior month
$105K
latest month
12-month trend
B0B9FLWNKM
Holosun EPS Carry Series, 2MOA, 6MOA, 32 MOA Circle 2 MOA Dot Options, Modified RMSc, RMSc Adapter Plate - Red/Green/Gold Options
200
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B00TABU92O
2 - Pack Bg MOA Motor Oil Additive (2) 11oz. Cans
100
▲ 0.0%vs. prior month
$2.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moa Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BG is the best-performing moa brand in July 2026, moving 1,200 units across 3 ASINs for 48.0% of Top 10 volume. HOLOSUN follows with 600 units (24.0%), ahead of BG(0002698761) on 400 units (16.0%).
With 6 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.10 to $364.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BG
3 ASINs in Top 10
48.0%
Units
1.2K
Revenue
$32.4K
Avg. price
$29.10
B07TCQR57B
$14.99·★4.8·1.3K revsBG Advanced Formula MOA 115
Units sold700B01CWNAADE
$46.04·★4.7·319 revsBG 44K, EPR, MOA
Units sold400B00TABU92O
$26.26·★4.8·432 revs2 - Pack Bg MOA Motor Oil Additive (2) 11oz. Cans
Units sold100
HOLOSUN
3 ASINs in Top 10
24.0%
Units
600
Revenue
$219.5K
Avg. price
$364.99
B09YVQMJCY
$349.99·★4.6·990 revsHOLOSUN SCS MOS Green Multi-Reticle 2 MOA Dot & 32 MOA Circle Parallax-Free Reflex Pistol Sight Compatible with Glock MOS Full-Size Handguns - Solar Charging Sight (NOT for Glock 43X MOS or 48 MOS)
Units sold300B0B9FLWNKM
$399.99·★4.5·636 revsHolosun EPS Carry Series, 2MOA, 6MOA, 32 MOA Circle 2 MOA Dot Options, Modified RMSc, RMSc Adapter Plate - Red/Green/Gold Options
Units sold200B0B9FT2CW6
$344.99·★4.6·343 revsHOLOSUN EPS Carry Series, 2MOA, 6MOA, 32 MOA Circle 2 MOA Dot Options, Modified RMSc, RMSc Adapter Plate - Red/Green/Gold Options
Units sold100
BG(0002698761)
1 ASIN in Top 10
16.0%
Units
400
Revenue
$13.9K
Avg. price
$35.10
B01CDMU3KE
$35.10·★4.8·512 revsBG Motor Oil Additive, 3 Pack (313.0 ml)
Units sold400
Trending Moa Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FX6QKDCK leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B09YVQMJCY close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FX6QKDCK
Maxi-Cosi Moa 8-in-1 High Chairs for Babies and Toddlers, Machine Washable Infant High Chair, Compact, Convertible to Booster Seat for Table, Lightweight Design, Truffle
Price
$189.99
Rating
4.7
Reviews
752
Latest month sales
B09YVQMJCY
HOLOSUN SCS MOS Green Multi-Reticle 2 MOA Dot & 32 MOA Circle Parallax-Free Reflex Pistol Sight Compatible with Glock MOS Full-Size Handguns - Solar Charging Sight (NOT for Glock 43X MOS or 48 MOS)
Price
$349.99
Rating
4.6
Reviews
990
Latest month sales
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