Mitchum Deodorant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mitchum Deodorant sales on Amazon US totaled 281,400 units in July 2026 (▼ 15.9% vs. the prior month), generating an estimated $3,322,438 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.1% of unit volume and 73.2% of revenue, while a typical listing is priced at $12.47. The keyword itself pulled 14,350 Amazon queries over the same period (▼ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the mitchum deodorant Top 50 moved 2,610,300 units and $29,933,642 in cumulative sales — an average of 217,525 units and $2,494,470 per month. Monthly throughput topped out at 334,450 units in June 2026 and dipped to 149,050 in May 2026, leaving the latest reading 41.1% higher than August 2025.
Mitchum Deodorant Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
281.4K
▼ 15.9% MoM
Monthly Revenue 2026/07
$3.3M
▼ 18.6% MoM
Top 10 Market Share 2026/07
71.1%
Mitchum Deodorant Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mitchum deodorant listing on Amazon US in July 2026 is ASIN B075JRT85B (Brand: Degree), which sold 60,000 units at $7.98 apiece — equal to 21.3% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $2,433,000 in July 2026 — 71.1% of unit volume and 73.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mitchum Deodorant' on Amazon
July 2026
Is 71.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B075JRT85B
Degree Men UltraClear Antiperspirant Black+White Sweat & 2 Count 2.7 oz | 72-Hour Sweat & Odor Protection for Men with MotionSense Technology
60K
▼ 14.3%vs. prior month
$478.8K
latest month
12-month trend
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B00TJ6WLN0
Mitchum Women's Antiperspirant Deodorant Gel, Shower Fresh, 2 pack | Gel antiperspirant & deodorant for women delivers 48HR sweat & odor protection & long-lasting freshness. Shower Fresh scent.
10K
▲ 0.0%vs. prior month
$63K
latest month
12-month trend
B00EO23OKI
Mitchum Men’s Antiperspirant Deodorant Gel, Unscented, 2 pack | Gel antiperspirant deodorant for men provides up to 48HR ultra-powerful sweat + odor protection. Unscented.
10K
▲ 0.0%vs. prior month
$66.1K
latest month
12-month trend
B01N4NPNYX
Dove Invisible Antiperspirant Stick Clear Finish No White Marks 2.6 oz | Advanced Care 72 hour sweat and odor protection for Women
10K
▲ 0.0%vs. prior month
$72.3K
latest month
12-month trend
B06XPVLJ4N
Dry Idea Gel Deodorant & Antiperspirant for Women - Hypoallergenic for Sensitive Skin, 2X Longer Sweat Protection*, 72Hr Odor Control, Unscented, Womens Deodorant, 3 oz
10K
▲ 0.0%vs. prior month
$57.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mitchum Deodorant Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Degree is the best-performing mitchum deodorant brand in July 2026, moving 60,000 units across 1 ASIN for 30.0% of Top 10 volume. Secret follows with 60,000 units (30.0%), ahead of Mitchum on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.98 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Degree
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$478.8K
Avg. price
$7.98
B075JRT85B
$7.98·★4.7·42.7K revsDegree Men UltraClear Antiperspirant Black+White Sweat & 2 Count 2.7 oz | 72-Hour Sweat & Odor Protection for Men with MotionSense Technology
Units sold60K
Secret
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$837K
Avg. price
$13.97
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60K
Mitchum
3 ASINs in Top 10
15.0%
Units
30K
Revenue
$237.9K
Avg. price
$8.24
B00TJ6WLN0
$6.97·★4.6·25.7K revsMitchum Women's Antiperspirant Deodorant Gel, Shower Fresh, 2 pack | Gel antiperspirant & deodorant for women delivers 48HR sweat & odor protection & long-lasting freshness. Shower Fresh scent.
Units sold10KB00EO23OKI
$6.99·★4.5·20.7K revsMitchum Men’s Antiperspirant Deodorant Gel, Unscented, 2 pack | Gel antiperspirant deodorant for men provides up to 48HR ultra-powerful sweat + odor protection. Unscented.
Units sold10KB0G3D8KYK7
$10.76·★4.7·811 revsMitchum 72H Odor Protection Antiperspirant Deodorant, Clean Control, 2 pack | Antiperspirant deodorant for men with up to 72hr odor protection. Invisible solid. Clean control scent.
Units sold10K
Trending Mitchum Deodorant Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DCL275RK booked 10K units at $29.97, with ▲ 11.1% MoM change. On the growth side, B0H132R6KB leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B07FKV34SS close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCL275RK
Carpe 100-Hour Antiperspirant Deodorant, Mountain Breeze - 2 Pack | Dermatologist Tested - 100 Hr Sweat & Odor Control - Free from Baking Soda & Parabens - Clinical Strength Deodorant - 2 Pack
Price
$29.97
Rating
4.0
Reviews
4.8K
Latest month sales
B0H132R6KB
Mitchum Women 72H Protection Antiperspirant Deodorant, Pure Fresh, 2.7 oz | Antiperspirant deodorant for women with up to 72hr odor protection. Invisible solid. Pure Fresh scent.
Price
$6.29
Rating
4.3
Reviews
15
Latest month sales
B07FKV34SS
Mitchum Advanced Control Invisible Solid Clean Control For Men, 2.7 Oz (Pack of 3)
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.6
Reviews
6.8K
Latest month sales
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