Misfits Protein Bar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Misfits Protein Bar sales on Amazon US totaled 395,000 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $8,450,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 52.7% of revenue, while a typical listing is priced at $20.26. The keyword itself pulled 17,127 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the misfits protein bar Top 50 moved 4,533,050 units and $98,443,374 in cumulative sales — an average of 377,754 units and $8,203,614 per month. Monthly throughput topped out at 467,600 units in June 2026 and dipped to 276,800 in May 2026, leaving the latest reading 5.5% higher than August 2025.
Misfits Protein Bar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
395K
▼ 15.5% MoM
Monthly Revenue 2026/07
$8.5M
▼ 14.3% MoM
Top 10 Market Share 2026/07
55.7%
Misfits Protein Bar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold misfits protein bar listing on Amazon US in July 2026 is ASIN B00GJ82VK4 (Brand: Pure Protein), which sold 30,000 units at $15.13 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 220,000 units and $4,449,100 in July 2026 — 55.7% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Misfits Protein Bar' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
B00MNXGSAI
Pure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B00DLDH1N2
Quest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count
20K
▲ 0.0%vs. prior month
$526.2K
latest month
12-month trend
B0CXQ6QP2B
CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Misfits Protein Bar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Protein is the best-performing misfits protein bar brand in July 2026, moving 60,000 units across 2 ASINs for 27.3% of Top 10 volume. ALOHA follows with 50,000 units (22.7%), ahead of Quest on 50,000 units (22.7%).
With 7 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.36 to $26.03, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Protein
2 ASINs in Top 10
27.3%
Units
60K
Revenue
$933.9K
Avg. price
$14.36
B00GJ82VK4
$15.13·★4.5·22.7K revsPure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
Units sold30KB00MNXGSAI
$13.59·★4.4·15.8K revsPure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
Units sold30K
ALOHA
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$1.1M
Avg. price
$24.69
B0178ENI4K
$25.42·★4.5·8.5K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30KB08ZVHH13J
$23.95·★4.4·2.6K revsALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
Units sold20K
Quest
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$1.3M
Avg. price
$26.03
B07J2MM23Z
$26.49·★4.3·11.5K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30KB00DLDH1N2
$25.57·★4.4·20.7K revsQuest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count
Units sold20K
Trending Misfits Protein Bar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B096H8LPP2 booked 20K units at $6.49, with ▲ 100.0% MoM change. On the growth side, B00I669H2C leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Price
$6.49
Rating
4.7
Reviews
548
Latest month sales
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B00I669H2C
CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)
Unlock to view ASIN details and product titles
Price
$10.74
Rating
4.4
Reviews
217
Latest month sales
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