Minoxidil Foam Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minoxidil Foam sales on Amazon US totaled 169,150 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $5,680,026 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.7% of unit volume and 65.8% of revenue, while a typical listing is priced at $31.98. The keyword itself pulled 72,073 Amazon queries over the same period (▲ 14.6% MoM).
Zooming out to the 12-month window ending July 2026, the minoxidil foam Top 50 moved 1,607,050 units and $58,612,304 in cumulative sales — an average of 133,921 units and $4,884,359 per month. Monthly throughput topped out at 178,000 units in June 2026 and dipped to 84,000 in May 2026, leaving the latest reading 26.4% higher than August 2025.
Minoxidil Foam Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
169.2K
▼ 5.0% MoM
Monthly Revenue 2026/07
$5.7M
▼ 10.9% MoM
Top 10 Market Share 2026/07
62.7%
Minoxidil Foam Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minoxidil foam listing on Amazon US in July 2026 is ASIN B0012BNVE8 (Brand: Rogaine), which sold 30,000 units at $49.97 apiece — equal to 17.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $3,737,540 in July 2026 — 62.7% of unit volume and 65.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minoxidil Foam' on Amazon
July 2026
Is 62.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0012BNVE8
Men's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
B0000Y8H3S
Men's Rogaine Extra Strength 5% Minoxidil Topical Solution, 3 x 2 fl. oz
10K
▲ 0.0%vs. prior month
$499.7K
latest month
12-month trend
B00M6I5SMY
Women's Rogaine 5% Minoxidil Foam, 2-Month Supply, 2.11 oz | Topical Once-A-Day Hair Loss Treatment, Regrow Fuller Thicker Hair, Unscented
10K
▲ 100.0%vs. prior month
$299.7K
latest month
12-month trend
B00M6I5SNI
Women's Rogaine Hair Growth Foam, 5% Topical Minoxidil, 4 Mo, 2x 2.11 Oz | Once-a-Day Hair Loss Treatment for Women, Regrow Fuller, Thicker Hair, Unscented, 4-Month Supply
10K
▼ 50.0%vs. prior month
$444.9K
latest month
12-month trend
B0CP6LXPLK
Minoxidil Liquid Extra Strength Hair Regrowth Treatment for Men, 5% Topical Solution, 6 Months Supply - Dropper Applicator and Bonus Free Instructional Guide Included
10K
▲ 0.0%vs. prior month
$158.8K
latest month
12-month trend
B0FPFMT1MS
KIRKLAND Minoxidil for Men Liquid, Extra Strength Hair Regrowth Treatment 5%, 6 Months Supply - Upgraded Dropper Applicator and Bonus Free Guide Included
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
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Best Minoxidil Foam Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rogaine is the best-performing minoxidil foam brand in July 2026, moving 60,000 units across 4 ASINs for 56.6% of Top 10 volume. KIRKLAND follows with 20,000 units (18.9%), ahead of Rylx on 8,000 units (7.5%).
With 6 brands splitting the Top 10 and 83.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.74 to $43.72, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rogaine
4 ASINs in Top 10
56.6%
Units
60K
Revenue
$2.7M
Avg. price
$43.72
B0012BNVE8
$49.97·★4.2·28.7K revsMen's Rogaine 5% Minoxidil Topical Foam, Unscented, 3 Mo Supply, 3x 2.11 Oz | Hair Regrowth Foam, Topical Hair Loss Treatment for Men, Regrow Fuller, Thicker Hair, Unscented, Aerosol, 3-Month Supply
Units sold30KB0000Y8H3S
$49.97·★4.2·13.4K revsMen's Rogaine Extra Strength 5% Minoxidil Topical Solution, 3 x 2 fl. oz
Units sold10KB00M6I5SMY
$29.97·★4.1·31.7K revsWomen's Rogaine 5% Minoxidil Foam, 2-Month Supply, 2.11 oz | Topical Once-A-Day Hair Loss Treatment, Regrow Fuller Thicker Hair, Unscented
Units sold10KB00M6I5SNI
$44.97·★4.1·31.7K revsWomen's Rogaine Hair Growth Foam, 5% Topical Minoxidil, 4 Mo, 2x 2.11 Oz | Once-a-Day Hair Loss Treatment for Women, Regrow Fuller, Thicker Hair, Unscented, 4-Month Supply
Units sold10K
KIRKLAND
2 ASINs in Top 10
18.9%
Units
20K
Revenue
$292.9K
Avg. price
$14.24
B0CP6LXPLK
$15.99·★4.4·1.4K revsMinoxidil Liquid Extra Strength Hair Regrowth Treatment for Men, 5% Topical Solution, 6 Months Supply - Dropper Applicator and Bonus Free Instructional Guide Included
Units sold10KB0FPFMT1MS
$12.49·★4.3·129 revsKIRKLAND Minoxidil for Men Liquid, Extra Strength Hair Regrowth Treatment 5%, 6 Months Supply - Upgraded Dropper Applicator and Bonus Free Guide Included
Units sold10K
Rylx
1 ASIN in Top 10
7.5%
Units
8K
Revenue
$101.9K
Avg. price
$12.74
B0FPLWRD1Y
$12.74·★4.6·364 revsMinoxidil for Men and Women, Hair Growth Serum with Biotin, Rosemary and Batana for Hair Beard Regrowth Treatments Extra Strength Hair Loss Solution, Clinically Proven to Regrow Thicker, 60ML
Units sold8K
Trending Minoxidil Foam Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FPLWRD1Y booked 8K units at $12.74, with ▲ 700.0% MoM change. On the growth side, B0D38DT5RX leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPLWRD1Y
Minoxidil for Men and Women, Hair Growth Serum with Biotin, Rosemary and Batana for Hair Beard Regrowth Treatments Extra Strength Hair Loss Solution, Clinically Proven to Regrow Thicker, 60ML
Price
$12.74
Rating
4.6
Reviews
364
Latest month sales
B0GFBTZ1VP
5% Minoxidil for Men and Women Hair Growth: Minoxidil Spray Hair Regrowth Treatment Serum with Biotin & Rosemary -Stop Hair Thinning and Hair Loss For Stronger Thicker Longer Hair 2 Pack
Price
$24.88
Rating
4.4
Reviews
153
Latest month sales
B0D38DT5RX
KIRKLAND Signature Hair Regrowth Treatment Minoxidil Foam for Men, 2.11 oz, 6 Count (6 Month Supply) - 2 MicroFiber Cleaning Cloths and Comb Included
Unlock to view ASIN details and product titles
Price
$69.79
Rating
4.2
Reviews
51
Latest month sales
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