Minion Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minion Plush sales on Amazon US totaled 21,950 units in July 2026 (▲ 28.0% vs. the prior month), generating an estimated $358,522 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 43.8% of revenue, while a typical listing is priced at $19.06. The keyword itself pulled 5,978 Amazon queries over the same period (▼ 41.3% MoM).
Zooming out to the 12-month window ending July 2026, the minion plush Top 50 moved 179,000 units and $2,807,811 in cumulative sales — an average of 14,917 units and $233,984 per month. Monthly throughput topped out at 38,000 units in December 2025 and dipped to 5,850 in May 2026, leaving the latest reading 85.2% higher than August 2025.
Minion Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.9K
▲ 28.0% MoM
Monthly Revenue 2026/07
$358.5K
▲ 39.2% MoM
Top 10 Market Share 2026/07
49.7%
Minion Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minion plush listing on Amazon US in July 2026 is ASIN B082413MWQ (Brand: MerryXD), which sold 4,000 units at $11.99 apiece — equal to 18.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,900 units and $157,076 in July 2026 — 49.7% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minion Plush' on Amazon
July 2026
Is 49.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B082413MWQ
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0FNP9DBMM
Illumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
1K
▲ 400.0%vs. prior month
$12K
latest month
12-month trend
B0G16N673H
Furby Furblets Minions Collectible 3" Mini Plush, Electronic Toys, Officially Licensed, Ages 6+
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B0G19GV1PP
52TOYS Minions Bob & Tim – Best Buddies Forever Series Vinyl Plush Keychain Collectible Toy- 1PC Action Figures with Soft Touch, Movable Joints, Perfect for Home Decor & Gifts
800
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0FM4H6SBG
Minions Illumination's Monsters Backlot Studio Set, Mini Figure Minion Toys | Build your Hollywood production, 2 sound stages, 6 cast & crew, 6 themed stage props, and 1 camera cart for creative play
800
▲ 166.7%vs. prior month
$20K
latest month
12-month trend
B0CGFXZLXL
TeeTurtle Spongebob Series 3 Inch Mystery Blind Box
700
▲ 40.0%vs. prior month
$7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Minion Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MerryXD is the best-performing minion plush brand in July 2026, moving 4,000 units across 1 ASIN for 36.7% of Top 10 volume. Minions follows with 3,200 units (29.4%), ahead of Furby on 1,000 units (9.2%).
With 7 brands splitting the Top 10 and 75.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $32.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MerryXD
1 ASIN in Top 10
36.7%
Units
4K
Revenue
$40K
Avg. price
$11.99
B082413MWQ
$11.99·★4.5·15.4K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
Units sold4K
Minions
4 ASINs in Top 10
29.4%
Units
3.2K
Revenue
$51.7K
Avg. price
$15.98
B0FNP9DBMM
$13.19·★4.9·40 revsIllumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Units sold1KB0FM4H6SBG
$21.99·★4.8·50 revsMinions Illumination's Monsters Backlot Studio Set, Mini Figure Minion Toys | Build your Hollywood production, 2 sound stages, 6 cast & crew, 6 themed stage props, and 1 camera cart for creative play
Units sold800B0FNPC1DKP
$13.04·★4.9·27 revsIllumination Minions & Monsters James Squooshy Plush Toy | Soft Squishy Plush, 7-Inch, Stuffed Animal, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Units sold700B0FM4ZX6PB
$15.70·★3.9·100 revsMinions Monsters x Heroes of Goo JIT Zu Squishy Goomi Figure | Illumination's, unique rheoscopic swirl filling, stretches up to 3x size; squeeze toys for kids
Units sold700
Furby
1 ASIN in Top 10
9.2%
Units
1K
Revenue
$15K
Avg. price
$32.98
B0G16N673H
$32.98·★4.8·124 revsFurby Furblets Minions Collectible 3" Mini Plush, Electronic Toys, Officially Licensed, Ages 6+
Units sold1K
Trending Minion Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FNP9DBMM booked 1K units at $13.19, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNP9DBMM
Illumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Price
$13.19
Rating
4.9
Reviews
40
Latest month sales
B0G19GV1PP
52TOYS Minions Bob & Tim – Best Buddies Forever Series Vinyl Plush Keychain Collectible Toy- 1PC Action Figures with Soft Touch, Movable Joints, Perfect for Home Decor & Gifts
Price
$24.99
Rating
4.6
Reviews
68
Latest month sales
B0FM4H6SBG
Minions Illumination's Monsters Backlot Studio Set, Mini Figure Minion Toys | Build your Hollywood production, 2 sound stages, 6 cast & crew, 6 themed stage props, and 1 camera cart for creative play
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.8
Reviews
50
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this minion plush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card