Projector Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Projector sales on Amazon US totaled 53,650 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $7,806,016 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.1% of unit volume and 49.4% of revenue, while a typical listing is priced at $607.81. The keyword itself pulled 682,123 Amazon queries over the same period (▼ 29.4% MoM).
Zooming out to the 12-month window ending July 2026, the projector Top 50 moved 514,300 units and $67,262,004 in cumulative sales — an average of 42,858 units and $5,605,167 per month. Monthly throughput topped out at 68,200 units in June 2026 and dipped to 24,850 in May 2026, leaving the latest reading 56.9% higher than August 2025.
Projector Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.6K
▼ 22.1% MoM
Monthly Revenue 2026/07
$7.8M
▼ 36.6% MoM
Top 10 Market Share 2026/07
80.1%
Projector Market Share & Sales Concentration on Amazon US — July 2026
The most-sold projector listing on Amazon US in July 2026 is ASIN B0F7RR3YC6 (Brand: YGSKK), which sold 10,000 units at $75.99 apiece — equal to 18.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $3,857,840 in July 2026 — 80.1% of unit volume and 49.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Projector' on Amazon
July 2026
Is 80.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F7RR3YC6
Mini Projector with Wifi and Bluetooth, Built-in Apps,Movie Projector | Electric Focus Portable Projector, 1080P Video Projector for Bedroom, Supports Smartphone/TV Stick/iPad/PS5/Laptop/HDMI/USB
10K
▲ 0.0%vs. prior month
$719.1K
latest month
12-month trend
B0FKMHPCCB
Aurzen Roku TV D1R Smart Portable Outdoor Projector with WiFi and Bluetooth | Roku TV Built-in, All Top Apps, 1080P FHD, DoIby Audio, Auto Focus & Keystone, Zoom, Mini Projector for Home & Outdoor Movies
8K
▼ 20.0%vs. prior month
$1.1M
latest month
12-month trend
B082F13J55
TMY 1080P Mini Portable Projector, 2-way Bluetooth, with 80in Screen | 1080P home theater, indoor/outdoor movies, Compatible with TV Stick/Roku/Phone/PC/PS/DVD/HDMI/USB
6K
▲ 100.0%vs. prior month
$431.6K
latest month
12-month trend
B0B28G5Y4R
HAPPRUN Native 1080P Outdoor Smart Projector-Standard | Native 1080P • Mini & Portable • Easy Setup • Built-in Speaker • Indoor & Outdoor • Phone, Laptop & PS5 Compatible
5K
▼ 50.0%vs. prior month
$424.8K
latest month
12-month trend
B0GGH9DJ9Q
Mini Projector, Portable Projector with Wifi and Bluetooth, Built in Apps | Support 4K 1080P, 180° Rotation, Auto Keystone, Movie Projector Compatible With HDMI/USB/TV Stick/Smartphone/Laptop
3K
▼ 25.0%vs. prior month
$180K
latest month
12-month trend
B0F53F8DB3
Magcubic 2026 Upgraded HY300PRO Mini Projector with WiFi and Bluetooth, Portable Projector 4K Support, Auto Keystone, 180 Degree Rotation, Smart Proyector for Home Outdoor
3K
▲ 50.0%vs. prior month
$143.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Projector Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aurzen is the best-performing projector brand in July 2026, moving 11,000 units across 2 ASINs for 25.6% of Top 10 volume. YGSKK follows with 10,000 units (23.3%), ahead of TMY on 6,000 units (14.0%).
With 8 brands splitting the Top 10 and 62.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $75.99 to $144.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aurzen
2 ASINs in Top 10
25.6%
Units
11K
Revenue
$1.6M
Avg. price
$144.99
B0FKMHPCCB
$139.99·★4.6·1K revsAurzen Roku TV D1R Smart Portable Outdoor Projector with WiFi and Bluetooth | Roku TV Built-in, All Top Apps, 1080P FHD, DoIby Audio, Auto Focus & Keystone, Zoom, Mini Projector for Home & Outdoor Movies
Units sold8KB0GSQKP7RF
$149.98·★4.6·209 revsAurzen Roku TV D1R air USB-C Powered Smart Portable Outdoor Projector White | Roku TV Built-in, WiFi & Bluetooth, Power Bank Supported, Native 1080P, DoIby Audio, Overhead Projector for Home & Outdoor
Units sold3K
YGSKK
1 ASIN in Top 10
23.3%
Units
10K
Revenue
$719.1K
Avg. price
$75.99
B0F7RR3YC6
$75.99·★4.4·3.5K revsMini Projector with Wifi and Bluetooth, Built-in Apps,Movie Projector | Electric Focus Portable Projector, 1080P Video Projector for Bedroom, Supports Smartphone/TV Stick/iPad/PS5/Laptop/HDMI/USB
Units sold10K
TMY
1 ASIN in Top 10
14.0%
Units
6K
Revenue
$431.6K
Avg. price
$79.99
B082F13J55
$79.99·★4.2·20.9K revsTMY 1080P Mini Portable Projector, 2-way Bluetooth, with 80in Screen | 1080P home theater, indoor/outdoor movies, Compatible with TV Stick/Roku/Phone/PC/PS/DVD/HDMI/USB
Units sold6K
Trending Projector Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FMF271S5 booked 2K units at $119.99, with ▲ 0.0% MoM change. On the growth side, B082F13J55 leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMF271S5
【Officially-Licensed APP & Native 1080P】Thinnest 1.81" Smart Mini Projector Lens with WiFi and Bluetooth, Auto Focus & Keystone Portable Outdoor Projector, VOPLLS 4K Home Movie Projector Lens
Price
$119.99
Rating
4.4
Reviews
2.2K
Latest month sales
B0G48SGLRZ
Mini Projector with Wifi and Bluetooth, Portable 4K Support, Android 14/ Auto Keystone, HY300Pro Small Smart Proyector for Bedroom Movie Outdoor, Compatible With HDMI/USB/TV Stick/Smartphone/Laptop
Price
$49.99
Rating
3.8
Reviews
510
Latest month sales
B082F13J55
TMY 1080P Mini Portable Projector, 2-way Bluetooth, with 80in Screen | 1080P home theater, indoor/outdoor movies, Compatible with TV Stick/Roku/Phone/PC/PS/DVD/HDMI/USB
Unlock to view ASIN details and product titles
Price
$79.99
Rating
4.2
Reviews
20.9K
Latest month sales
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