Mini Muffins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Muffins sales on Amazon US totaled 446,000 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $2,841,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.1% of unit volume and 27.3% of revenue, while a typical listing is priced at $6.95. The keyword itself pulled 32,709 Amazon queries over the same period (▲ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the mini muffins Top 50 moved 4,281,300 units and $27,130,949 in cumulative sales — an average of 356,775 units and $2,260,912 per month. Monthly throughput topped out at 446,000 units in July 2026 and dipped to 276,900 in May 2026, leaving the latest reading 34.3% higher than August 2025.
Mini Muffins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
446K
▲ 1.1% MoM
Monthly Revenue 2026/07
$2.8M
▲ 2.3% MoM
Top 10 Market Share 2026/07
38.1%
Mini Muffins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini muffins listing on Amazon US in July 2026 is ASIN B000R4G594 (Brand: THOMAS'), which sold 20,000 units at $3.00 apiece — equal to 4.5% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $775,400 in July 2026 — 38.1% of unit volume and 27.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Muffins' on Amazon
July 2026
Is 38.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000R4G594
Thomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
20K
▲ 0.0%vs. prior month
$70.2K
latest month
12-month trend
B00WI0T4HU
Kraft Mac and Cheese Dinner, 8 Microwaveable Cups, Original, 2.05 oz | for Easy Dinner or Dinner Sides No Artificial Flavors, Preservatives or Dyes
20K
▲ 0.0%vs. prior month
$145.2K
latest month
12-month trend
B06XDG16VC
Annie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
20K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B082VZN75G
Amazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
20K
▼ 33.3%vs. prior month
$85K
latest month
12-month trend
B096XZFYDL
Amazon Grocery Frosted Toaster Pastries, Strawberry, 13.5 Oz, 8 Ct
20K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B09RPG7Y6K
Amazon Grocery, Mini Croissants, 10 Oz, 12 Ct, Frozen
20K
▲ 0.0%vs. prior month
$79.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mini Muffins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing mini muffins brand in July 2026, moving 60,000 units across 3 ASINs for 35.3% of Top 10 volume. THOMAS' follows with 30,000 units (17.6%), ahead of Annie's Homegrown on 30,000 units (17.6%).
With 6 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.91 to $6.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
3 ASINs in Top 10
35.3%
Units
60K
Revenue
$192.6K
Avg. price
$2.91
B082VZN75G
$4.25·★4.7·2.3K revsAmazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
Units sold20KB096XZFYDL
$1.40·★4.5·4.9K revsAmazon Grocery Frosted Toaster Pastries, Strawberry, 13.5 Oz, 8 Ct
Units sold20KB09RPG7Y6K
$3.09·★4.5·2.4K revsAmazon Grocery, Mini Croissants, 10 Oz, 12 Ct, Frozen
Units sold20K
THOMAS'
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$108.4K
Avg. price
$3.41
B000R4G594
$3.00·★4.7·19.5K revsThomas’ Original English Muffins, 6 Count, 13 Oz Package of English Muffins | Kosher (OU Dairy)The Original Nooks & Crannies® English Muffins6 Muffins
Units sold20KB000R4JHZS
$3.82·★4.7·12.6K revsThomas' Plain Mini Bagels, 10 Pre-Sliced Mini Bagels with No High Fructose Corn Syrup, 15 Oz Bag
Units sold10K
Annie's Homegrown
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$184.4K
Avg. price
$6.59
B06XDG16VC
$7.69·★4.6·9.4K revsAnnie's Organic Chocolate Chip Cookie Bites, 10 Pouches, 10.5 oz | Real Chocolate Chips, USDA Organic and Non-GMO, No Artificial Flavors or High-Fructose Corn Syrup
Units sold20KB00O05H04A
$5.49·★4.3·5.9K revsAnnie's Frozen Mini Pizza Bagels, Three Cheese, Snacks, 9 Ct, 6.65 oz | Make in the Toaster Oven or Microwave, 8g Whole Grain Per Serving, No Artificial Flavors or Colors
Units sold10K
Trending Mini Muffins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G7MS4Y8W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0G88Q36K4 close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Price
$3.98
Rating
4.6
Reviews
632
Latest month sales
B0G88Q36K4
Little Bites Banana Muffins, 5 individual packs, (1.5 oz each), Made with Real Banana Mini Muffins, 7.5 oz Multipack
Price
$3.99
Rating
4.5
Reviews
273
Latest month sales
B082VZ7VVN
Amazon Grocery, Vanilla Mini Cupcakes, 10 Oz, 12 Ct, Frozen
Unlock to view ASIN details and product titles
Price
$3.98
Rating
4.6
Reviews
598
Latest month sales
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