Mini Binder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Binder sales on Amazon US totaled 121,850 units in July 2026 (▲ 44.5% vs. the prior month), generating an estimated $1,339,362 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 50.6% of revenue, while a typical listing is priced at $12.44. The keyword itself pulled 21,789 Amazon queries over the same period (▲ 17.2% MoM).
Zooming out to the 12-month window ending July 2026, the mini binder Top 50 moved 1,045,450 units and $11,375,362 in cumulative sales — an average of 87,121 units and $947,947 per month. Monthly throughput topped out at 211,900 units in August 2025 and dipped to 45,350 in May 2026, leaving the latest reading 42.5% lower than August 2025.
Mini Binder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.8K
▲ 44.5% MoM
Monthly Revenue 2026/07
$1.3M
▲ 44.9% MoM
Top 10 Market Share 2026/07
60.7%
Mini Binder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini binder listing on Amazon US in July 2026 is ASIN B0CRDWCGBG (Brand: Amazon Basics), which sold 10,000 units at $5.82 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 74,000 units and $677,860 in July 2026 — 60.7% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Binder' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CRDWCGBG
Amazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
10K
▲ 0.0%vs. prior month
$57.5K
latest month
12-month trend
B01BRGTWOA
Amazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
10K
▲ 0.0%vs. prior month
$144.1K
latest month
12-month trend
B074XTRX7G
Amazon Basics Sturdy Binder Clips, Office Supplies, Small 0.75 in, Document Organizing, School Supplies, Black, 144 Count
9K
▲ 0.0%vs. prior month
$75.7K
latest month
12-month trend
B0D2ZF8FHZ
BinderX 3 Ring Binder 1 Inch, 1" Clear View Binder, Pink, Letter / A4 Size | Extra Durable, PVC-Free, Customizable, Interior Pockets, 175-Sheet Capacity, Eco-Friendly, Reinforced Hinge, School, Office
8K
▲ 300.0%vs. prior month
$54.6K
latest month
12-month trend
B0DN5YZVQB
Amazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings, Holds 275 Sheets, Assorted Colors, 4-Pack
8K
▲ 33.3%vs. prior month
$93.5K
latest month
12-month trend
B0006HV1LE
Avery Standard View 3 Ring Binder, 0.5" Round Rings, 1 White Binder | For School, Home and Everyday Organization, Clear View Covers, Interior Storage Pockets, PVC-Free Pockets, Lay-Flat Pages
6K
▲ 20.0%vs. prior month
$23.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mini Binder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing mini binder brand in July 2026, moving 37,000 units across 4 ASINs for 50.0% of Top 10 volume. SUNEE follows with 12,000 units (16.2%), ahead of Sooez on 8,000 units (10.8%).
With 6 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.48 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
50.0%
Units
37K
Revenue
$370.8K
Avg. price
$9.48
B0CRDWCGBG
$5.82·★4.7·21.7K revsAmazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
Units sold10KB01BRGTWOA
$11.05·★4.7·21.7K revsAmazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
Units sold10KB074XTRX7G
$9.59·★4.8·14.8K revsAmazon Basics Sturdy Binder Clips, Office Supplies, Small 0.75 in, Document Organizing, School Supplies, Black, 144 Count
Units sold9KB0DN5YZVQB
$11.48·★4.6·1.4K revsAmazon Basics 3 Ring 1.5 inch Binders with Round Metal Rings, Holds 275 Sheets, Assorted Colors, 4-Pack
Units sold8K
SUNEE
2 ASINs in Top 10
16.2%
Units
12K
Revenue
$132.4K
Avg. price
$14.99
B0BXKQ7YTW
$17.99·★4.7·3.1K revsSUNEE 3 Ring Binder 1 Inch 4 Pack, Clear View 1" Binders Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies, Assorted Pastel
Units sold6KB0CWV33D49
$11.99·★4.6·1.4K revsSUNEE 3 Ring Binder 1 Inch Pink 1 Pack, Holds 175 Sheets of Letter Paper, Clear View 1" Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies
Units sold6K
Sooez
1 ASIN in Top 10
10.8%
Units
8K
Revenue
$54.6K
Avg. price
$11.99
B0D2ZF8FHZ
$11.99·★4.7·1.8K revsBinderX 3 Ring Binder 1 Inch, 1" Clear View Binder, Pink, Letter / A4 Size | Extra Durable, PVC-Free, Customizable, Interior Pockets, 175-Sheet Capacity, Eco-Friendly, Reinforced Hinge, School, Office
Units sold8K
Trending Mini Binder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BXKQ7YTW booked 6K units at $17.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BXKQ7YTW
SUNEE 3 Ring Binder 1 Inch 4 Pack, Clear View 1" Binders Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies, Assorted Pastel
Price
$17.99
Rating
4.7
Reviews
3.1K
Latest month sales
B0CWV33D49
SUNEE 3 Ring Binder 1 Inch Pink 1 Pack, Holds 175 Sheets of Letter Paper, Clear View 1" Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies
Price
$11.99
Rating
4.6
Reviews
1.4K
Latest month sales
B086M2CR5D
Five Star Flex Refillable Notebook + Study App, College Ruled Paper and 1 Inch TechLock Ring Binder with Pockets, Tabs and Dividers, 200 Sheet Capacity, Black (29328AA2)
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
11.8K
Latest month sales
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