Milk Duds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Milk Duds sales on Amazon US totaled 279,300 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $2,803,099 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 45.8% of revenue, while a typical listing is priced at $12.16. The keyword itself pulled 18,294 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the milk duds Top 50 moved 3,059,700 units and $29,869,772 in cumulative sales — an average of 254,975 units and $2,489,148 per month. Monthly throughput topped out at 320,500 units in June 2026 and dipped to 177,700 in May 2026, leaving the latest reading 12.3% higher than August 2025.
Milk Duds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
279.3K
▼ 12.9% MoM
Monthly Revenue 2026/07
$2.8M
▼ 16.8% MoM
Top 10 Market Share 2026/07
53.7%
Milk Duds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold milk duds listing on Amazon US in July 2026 is ASIN B09VRJFML3 (Brand: Life Savers), which sold 30,000 units at $4.97 apiece — equal to 10.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,282,900 in July 2026 — 53.7% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Milk Duds' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09VRJFML3
Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B0D9WNP75C
Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B0BC2C83KM
Ultimate Assorted Candy Party Mix - 2 LB Bag - Mega Variety Bulk Assortment - Individually Wrapped Candy - Queen Jax - Variety Pack
10K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B000NMI7RI
Twizzlers Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Milk Duds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing milk duds brand in July 2026, moving 30,000 units across 1 ASIN for 20.0% of Top 10 volume. Airheads follows with 20,000 units (13.3%), ahead of Starburst on 20,000 units (13.3%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $8.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$149.1K
Avg. price
$4.97
B09VRJFML3
$4.97·★4.8·14.4K revsLife Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
Airheads
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$196.8K
Avg. price
$8.36
B0017L4PH0
$8.36·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Starburst
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$88K
Avg. price
$3.99
B07WXJFFSY
$3.99·★4.8·15.9K revsSTARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
Units sold20K
Trending Milk Duds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000WKXTME leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0CDWW87M2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000WKXTME
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Boxes, 4 oz (12 Count)
Price
$11.88
Rating
4.7
Reviews
2.7K
Latest month sales
B0CDWW87M2
Juniors Long Taffy Candy 2 lb - Bulk Candies (84 Pieces) in Resealable Bag, Individually Wrapped, Chewy Texture, Gluten Free
Price
$14.99
Rating
4.6
Reviews
951
Latest month sales
B0GT2BN4J1
Chocolate Candy Variety Pack 2 lb, 90+ Ct Fun Size Assorted Mix | Bulk Individually Wrapped Bars, Peanut Butter Cups, Wafers & More for Goodie Bags, Parties, Office Snacks, Gifting, Holidays
Unlock to view ASIN details and product titles
Price
$21.99
Rating
3.0
Reviews
742
Latest month sales
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