Miku Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Miku Plush sales on Amazon US totaled 14,250 units in July 2026 (▼ 2.4% vs. the prior month), generating an estimated $324,574 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 55.3% of revenue, while a typical listing is priced at $32.23. The keyword itself pulled 15,592 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the miku plush Top 50 moved 204,500 units and $4,340,834 in cumulative sales — an average of 17,042 units and $361,736 per month. Monthly throughput topped out at 60,000 units in December 2025 and dipped to 7,550 in May 2026, leaving the latest reading 28.4% higher than August 2025.
Miku Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.3K
▼ 2.4% MoM
Monthly Revenue 2026/07
$324.6K
▼ 4.4% MoM
Top 10 Market Share 2026/07
69.5%
Miku Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold miku plush listing on Amazon US in July 2026 is ASIN B082413MWQ (Brand: MerryXD), which sold 4,000 units at $11.99 apiece — equal to 28.1% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,900 units and $179,360 in July 2026 — 69.5% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Miku Plush' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082413MWQ
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
4K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0C36FVHVS
TOYSYM Chubby Blob Seal Pillow Cute Seal Plush with 4 Baby Plushies in Her Tummy, Soft Large Stuffed Animals Toy Gifts for Kids (20inch)
1K
▲ 0.0%vs. prior month
$28.6K
latest month
12-month trend
B0CFBBBSHY
Emotional Support Chicken Nuggets, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gifts for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
1K
▼ 50.0%vs. prior month
$17K
latest month
12-month trend
B076DP5XTC
Great Eastern Evangelion GE-52302 Rei Plugsuit Stuffed Plush, 8", Multi-Colored
700
▲ 133.3%vs. prior month
$17.9K
latest month
12-month trend
B0FJFNSFT3
Italian,Tung Tung Tung Sahur Plushies Toy 16inch for Fans Gift, Soft Stuffed Animal Pillow for Home Kids' Bedroom Decor, Birthday Christmas Choice for Boys Girls(Tung)
700
▲ 40.0%vs. prior month
$11.1K
latest month
12-month trend
B0GD7G9LJ1
Collectible Pink Drill Twin Tail Girl Plush 22cm, Cute Anime Plush Character with 3D Twin-Drill Hair, Red and Black Outfit Figure Stuffed, Soft Anime Plushie Pillow Gift for Fans & Collectors
600
▼ 14.3%vs. prior month
$17.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Miku Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MerryXD is the best-performing miku plush brand in July 2026, moving 4,000 units across 1 ASIN for 40.4% of Top 10 volume. TOYSYM follows with 1,000 units (10.1%), ahead of WHAT DO YOU MEME? on 1,000 units (10.1%).
With 10 brands splitting the Top 10 and 60.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MerryXD
1 ASIN in Top 10
40.4%
Units
4K
Revenue
$40K
Avg. price
$11.99
B082413MWQ
$11.99·★4.5·15.3K revsMerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Small(13 in)
Units sold4K
TOYSYM
1 ASIN in Top 10
10.1%
Units
1K
Revenue
$28.6K
Avg. price
$29.98
B0C36FVHVS
$29.98·★4.7·983 revsTOYSYM Chubby Blob Seal Pillow Cute Seal Plush with 4 Baby Plushies in Her Tummy, Soft Large Stuffed Animals Toy Gifts for Kids (20inch)
Units sold1K
WHAT DO YOU MEME?
1 ASIN in Top 10
10.1%
Units
1K
Revenue
$17K
Avg. price
$16.97
B0CFBBBSHY
$16.97·★4.8·8.6K revsEmotional Support Chicken Nuggets, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gifts for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
Units sold1K
Trending Miku Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GMLR4CK6 booked 300 units at $16.99, with ▲ 0.0% MoM change. On the growth side, B076DP5XTC leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B09PDRG7GC close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GMLR4CK6
Hamee RE-Ment Blind Box - Hatsune Miku petadoll - Piapro Characters - 1 Pc. | Cute Blind Box Diorama Miniature Figure Set, Collectible Display Figure, Birthday Gift, Party Favor, Home Decor
Price
$16.99
Rating
4.7
Reviews
60
Latest month sales
B076DP5XTC
Great Eastern Evangelion GE-52302 Rei Plugsuit Stuffed Plush, 8", Multi-Colored
Price
$24.85
Rating
4.9
Reviews
4.8K
Latest month sales
B09PDRG7GC
Ata-Boy Hatsune Miku 4 Button Set, Officially Licensed Collectible Buttons
Unlock to view ASIN details and product titles
Price
$8.66
Rating
4.6
Reviews
178
Latest month sales
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