Microsoft Surface Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Microsoft Surface sales on Amazon US totaled 2,350 units in July 2026 (▼ 25.4% vs. the prior month), generating an estimated $1,501,971 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.5% of unit volume and 58.2% of revenue, while a typical listing is priced at $1016.85. The keyword itself pulled 23,010 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the microsoft surface Top 50 moved 23,700 units and $14,555,021 in cumulative sales — an average of 1,975 units and $1,212,918 per month. Monthly throughput topped out at 3,200 units in November 2025 and dipped to 850 in May 2026, leaving the latest reading 23.7% higher than August 2025.
Microsoft Surface Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.4K
▼ 25.4% MoM
Monthly Revenue 2026/07
$1.5M
▼ 30.9% MoM
Top 10 Market Share 2026/07
74.5%
Microsoft Surface Market Share & Sales Concentration on Amazon US — July 2026
The most-sold microsoft surface listing on Amazon US in July 2026 is ASIN B0F1NGFSNY (Brand: Lenovo), which sold 500 units at $333.40 apiece — equal to 21.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,750 units and $873,845 in July 2026 — 74.5% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Microsoft Surface' on Amazon
July 2026
Is 74.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F1NGFSNY
Lenovo Idea Tab Pro with Google Gemini - Student Tablet - 12.7” 3K LCD Display - 8 GB Memory - 128 GB Storage - MediaTek Dimensity 8300 - Includes Pen and Folio Case
500
▼ 50.0%vs. prior month
$168.3K
latest month
12-month trend
B0DPGPBW8S
Microsoft Surface Laptop 5 13.5" Touchscreen Notebook - 2256 x 1504 - Intel Core i7 12th Gen i7-1265U - Intel Evo Platform - 16 GB Total RAM - 512 GB SSD (Platinum) (Renewed)
300
▲ 500.0%vs. prior month
$147.6K
latest month
12-month trend
B081ZH7L9X
Microsoft Surface Pro 7 12.3in Intel Core i5 10th Gen 8GB RAM 128GB SSD Platinum (Renewed)
300
▲ 50.0%vs. prior month
$80.7K
latest month
12-month trend
B0C8BHTXTW
Microsoft Surface Laptop 4 - i7-1185G7 16GB RAM, 512GB SSD, 13.5" High-Performance Touchscreen Windows 11, Lightweight with Sleek Design Platinum 5EI-00019 (Renewed)
100
▲ 100.0%vs. prior month
$40.1K
latest month
12-month trend
B0DZ4NT67T
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025), Windows 11 Copilot+ PC, 12" Touchscreen Display, Snapdragon X Plus (8 Core), 16GB RAM, 256GB Storage, Platinum
100
▲ 100.0%vs. prior month
$86.8K
latest month
12-month trend
B0FG8NTXTY
Microsoft Surface Go 2-10.5" Touch-Screen - Intel Core m3-8GB Memory - 128GB SSD - WiFi - Platinum Windows 11 PRO (Renewed)
100
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Microsoft Surface Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Microsoft is the best-performing microsoft surface brand in July 2026, moving 1,250 units across 9 ASINs for 71.4% of Top 10 volume. Lenovo follows with 500 units (28.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $333.40 to $710.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Microsoft
9 ASINs in Top 10
71.4%
Units
1.3K
Revenue
$705.6K
Avg. price
$710.17
B0DPGPBW8S
$498.94·★4.2·21 revsMicrosoft Surface Laptop 5 13.5" Touchscreen Notebook - 2256 x 1504 - Intel Core i7 12th Gen i7-1265U - Intel Evo Platform - 16 GB Total RAM - 512 GB SSD (Platinum) (Renewed)
Units sold300B081ZH7L9X
$269.00·★3.6·347 revsMicrosoft Surface Pro 7 12.3in Intel Core i5 10th Gen 8GB RAM 128GB SSD Platinum (Renewed)
Units sold300B0C8BHTXTW
$418.00·★4.3·104 revsMicrosoft Surface Laptop 4 - i7-1185G7 16GB RAM, 512GB SSD, 13.5" High-Performance Touchscreen Windows 11, Lightweight with Sleek Design Platinum 5EI-00019 (Renewed)
Units sold100B0DZ4NT67T
$949.99·★4.2·119 revsMicrosoft Surface Pro 2-in-1 Laptop/Tablet (2025), Windows 11 Copilot+ PC, 12" Touchscreen Display, Snapdragon X Plus (8 Core), 16GB RAM, 256GB Storage, Platinum
Units sold100B0FG8NTXTY
$199.00·★4.3·38 revsMicrosoft Surface Go 2-10.5" Touch-Screen - Intel Core m3-8GB Memory - 128GB SSD - WiFi - Platinum Windows 11 PRO (Renewed)
Units sold100B0G4XJBNHY
$289.59·★4.1·22 revsMicrosoft Surface Laptop Go 2 12.4" Laptop, Core i5, 256GB SSD, 16GB RAM | Touchscreen, Windows 11 PRO (Renewed)
Units sold100B0GNFXKVNS
$1592.00·★3.2·9 revsMicrosoft Surface Pro Copilot+ PC Bundle - 13" OLED PixelSense Flow Touchscreen, Qualcomm Snapdragon X Elite (12-Core), 16GB RAM, 1TB SSD, Includes Surface Pro Keyboard & Slim Pen, WiFi 7, Graphite
Units sold100B0GM2JKTHJ
$524.99·★4.2·8 revsMicrosoft Surface Pro 7 Plus Tablet 2-in-1 Intel Core i7 16GB RAM 256GB SSD 12.3 Inch Touchscreen Platinum Silver Windows 11 PRO (Renewed)
Units sold100B0GW9K2GMH
$1649.99·★4.7·4 revsMicrosoft Surface Pro (2026), 13-inch 2-in-1 Laptop, Qualcomm Snapdragon X2 Elite Processor, Touchscreen OLED Display, 16GB RAM, 1TB SSD Storage, Windows 11 Copilot+ PC Built for AI, Black
Units sold50
Lenovo
1 ASIN in Top 10
28.6%
Units
500
Revenue
$168.3K
Avg. price
$333.40
B0F1NGFSNY
$333.40·★4.5·517 revsLenovo Idea Tab Pro with Google Gemini - Student Tablet - 12.7” 3K LCD Display - 8 GB Memory - 128 GB Storage - MediaTek Dimensity 8300 - Includes Pen and Folio Case
Units sold500
Trending Microsoft Surface Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DPGPBW8S booked 300 units at $498.94, with ▲ 500.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPGPBW8S
Microsoft Surface Laptop 5 13.5" Touchscreen Notebook - 2256 x 1504 - Intel Core i7 12th Gen i7-1265U - Intel Evo Platform - 16 GB Total RAM - 512 GB SSD (Platinum) (Renewed)
Price
$498.94
Rating
4.2
Reviews
21
Latest month sales
B0C8BHTXTW
Microsoft Surface Laptop 4 - i7-1185G7 16GB RAM, 512GB SSD, 13.5" High-Performance Touchscreen Windows 11, Lightweight with Sleek Design Platinum 5EI-00019 (Renewed)
Price
$418.00
Rating
4.3
Reviews
104
Latest month sales
B0DZ4NT67T
Microsoft Surface Pro 2-in-1 Laptop/Tablet (2025), Windows 11 Copilot+ PC, 12" Touchscreen Display, Snapdragon X Plus (8 Core), 16GB RAM, 256GB Storage, Platinum
Unlock to view ASIN details and product titles
Price
$949.99
Rating
4.2
Reviews
119
Latest month sales
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