Apple Macbook Neo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Macbook Neo sales on Amazon US totaled 60,800 units in July 2026 (▼ 41.6% vs. the prior month), generating an estimated $28,271,698 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 53.5% of revenue, while a typical listing is priced at $520.45. The keyword itself pulled 17,726 Amazon queries over the same period (▼ 20.3% MoM).
Zooming out to the 12-month window ending July 2026, the apple macbook neo Top 50 moved 427,700 units and $180,565,957 in cumulative sales — an average of 35,642 units and $15,047,163 per month. Monthly throughput topped out at 104,100 units in June 2026 and dipped to 15,200 in October 2025, leaving the latest reading 198.0% higher than August 2025.
Apple Macbook Neo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.8K
▼ 41.6% MoM
Monthly Revenue 2026/07
$28.3M
▼ 55.0% MoM
Top 10 Market Share 2026/07
67.4%
Apple Macbook Neo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple macbook neo listing on Amazon US in July 2026 is ASIN B0DL72PK1P (Brand: Apple), which sold 10,000 units at $69.00 apiece — equal to 16.4% of every unit tracked in this report.
The Top 10 ASINs account for 41,000 units and $15,137,160 in July 2026 — 67.4% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Macbook Neo' on Amazon
July 2026









Is 67.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0DL72PK1P
Apple Magic Mouse - White Multi-Touch Surface
10K
▲ 0.0%vs. prior month
$690K
latest month
12-month trend

B0GSQZH26T
MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend

B0GR1JTFP8
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
3K
▼ 70.0%vs. prior month
$3.7M
latest month
12-month trend

B0GR6FHGXX
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
3K
▼ 57.1%vs. prior month
$2.1M
latest month
12-month trend

B0GR6KJ72L
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
3K
▼ 50.0%vs. prior month
$2M
latest month
12-month trend

B0GSRL5M75
MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear
3K
▲ 0.0%vs. prior month
$42.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Macbook Neo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing apple macbook neo brand in July 2026, moving 25,000 units across 7 ASINs for 61.0% of Top 10 volume. MOSISO follows with 13,000 units (31.7%), ahead of Anker on 3,000 units (7.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.64 to $876.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
61.0%
Units
25K
Revenue
$14.9M
Avg. price
$876.00

B0DL72PK1P
$69.00·★4.4·3.4K revsApple Magic Mouse - White Multi-Touch Surface
Units sold10K
B0GR1JTFP8
$1297.00·★4.8·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
Units sold3K
B0GR6FHGXX
$689.00·★4.6·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
Units sold3K
B0GR6KJ72L
$689.99·★4.6·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
Units sold3K
B0GR19X8DC
$1299.00·★4.8·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver
Units sold2K
B0GR6JMY9W
$789.00·★4.7·1.2K revsApple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Indigo
Units sold2K
B0GR1493ZV
$1299.00·★4.8·1K revsApple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue
Units sold2K
MOSISO
2 ASINs in Top 10
31.7%
Units
13K
Revenue
$139.1K
Avg. price
$11.64

B0GSQZH26T
$9.99·★4.4·922 revsMOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear
Units sold10K
B0GSRL5M75
$13.29·★4.6·484 revsMOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear
Units sold3K
Anker
1 ASIN in Top 10
7.3%
Units
3K
Revenue
$114.1K
Avg. price
$29.99

B0BNZ5V1TF
$29.99·★4.5·3.5K revsAnker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)
Units sold3K
Trending Apple Macbook Neo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GSRL5M75 booked 3K units at $13.29, with ▲ 0.0% MoM change. On the growth side, B09WQ36NF1 leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GSRL5M75
MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear
Price
$13.29
Rating
4.6
Reviews
484
Latest month sales

B0BNZ5V1TF
Anker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)
Price
$29.99
Rating
4.5
Reviews
3.5K
Latest month sales

B09WQ36NF1
Late 2020 Apple MacBook Air with Apple M1 Chip (13.3 inch, 8GB RAM, 128GB SSD) Space Gray (Renewed)
Unlock to view ASIN details and product titles
Price
$393.99
Rating
4.1
Reviews
1.4K
Latest month sales
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