Apple Macbook Neo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Apple Macbook Neo sales on Amazon US totaled 60,800 units in July 2026 (▼ 41.6% vs. the prior month), generating an estimated $28,271,698 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 53.5% of revenue, while a typical listing is priced at $520.45. The keyword itself pulled 17,726 Amazon queries over the same period (▼ 20.3% MoM).

Zooming out to the 12-month window ending July 2026, the apple macbook neo Top 50 moved 427,700 units and $180,565,957 in cumulative sales — an average of 35,642 units and $15,047,163 per month. Monthly throughput topped out at 104,100 units in June 2026 and dipped to 15,200 in October 2025, leaving the latest reading 198.0% higher than August 2025.

427.7KTotal units sold · Last 12 months
$180.6MTotal revenue · Last 12 months
17.7K▼ 20.3% MoM
Monthly search volume
$520.45Avg. price · July 2026

Apple Macbook Neo Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales20.4K
Revenue$3.6M

2025/09

Sales16.4K
Revenue$2.5M

2025/10

Sales15.2K
Revenue$2.4M

2025/11

Sales19K
Revenue$4.3M

2025/12

Sales19.9K
Revenue$4.2M

2026/01

Sales16.8K
Revenue$3.1M

2026/02

Sales15.7K
Revenue$2.7M

2026/03

Sales15.3K
Revenue$3.2M

2026/04

Sales73.5K
Revenue$40.2M

2026/05

Sales50.9K
Revenue$23.4M

2026/06

Sales104.1K
Revenue$62.8M
60.8K

2026/07

Sales60.8K
Revenue$28.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

60.8K

▼ 41.6% MoM

Monthly Revenue 2026/07

$28.3M

▼ 55.0% MoM

Top 10 Market Share 2026/07

67.4%

See the Top 10 ASINs driving 67.4% of sales

Apple Macbook Neo Market Share & Sales Concentration on Amazon US — July 2026

The most-sold apple macbook neo listing on Amazon US in July 2026 is ASIN B0DL72PK1P (Brand: Apple), which sold 10,000 units at $69.00 apiece — equal to 16.4% of every unit tracked in this report.

The Top 10 ASINs account for 41,000 units and $15,137,160 in July 2026 — 67.4% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Apple Macbook Neo' on Amazon

July 2026
ASINSIGHT Logo
67.4% Volume Share 41K units sold
53.5% Revenue Share $15.1M estimated
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Top 5 Volume Share breakdown

B0DL72PK1P 16.4%
B0GSQZH26T 16.4%
B0GR1JTFP8 4.9%
B0GR6FHGXX 4.9%
B0GR6KJ72L 4.9%
Others 52.3%
#1
Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

B0DL72PK1P

Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

$69.00· 4.4·3.4K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$690K

latest month

Monthly Trend

12-month trend

#2
MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

B0GSQZH26T

MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

$9.99· 4.4·922 reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$97K

latest month

Monthly Trend

12-month trend

#3
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

B0GR1JTFP8

Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

$1297.00· 4.8·1K reviews
Monthly Sales

3K

▼ 70.0%

vs. prior month

Revenue

$3.7M

latest month

Monthly Trend

12-month trend

#4
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

B0GR6FHGXX

Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

$689.00· 4.6·1.2K reviews
Monthly Sales

3K

▼ 57.1%

vs. prior month

Revenue

$2.1M

latest month

Monthly Trend

12-month trend

#5
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

B0GR6KJ72L

Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

$689.99· 4.6·1.2K reviews
Monthly Sales

3K

▼ 50.0%

vs. prior month

Revenue

$2M

latest month

Monthly Trend

12-month trend

#6
MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

B0GSRL5M75

MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

$13.29· 4.6·484 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$42.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Apple Macbook Neo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Apple is the best-performing apple macbook neo brand in July 2026, moving 25,000 units across 7 ASINs for 61.0% of Top 10 volume. MOSISO follows with 13,000 units (31.7%), ahead of Anker on 3,000 units (7.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.64 to $876.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

61.0%
31.7%
Apple
MOSISO
Anker
1

Apple

7 ASINs in Top 10

61.0%

Units

25K

Revenue

$14.9M

Avg. price

$876.00

  • Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

    B0DL72PK1P

    $69.00·4.4·3.4K revs

    Apple Magic Mouse - White Multi-Touch Surface ​​​​​​​

    Units sold10K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

    B0GR1JTFP8

    $1297.00·4.8·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight

    Units sold3K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

    B0GR6FHGXX

    $689.00·4.6·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo

    Units sold3K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

    B0GR6KJ72L

    $689.99·4.6·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush

    Units sold3K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver

    B0GR19X8DC

    $1299.00·4.8·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver

    Units sold2K
  • Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Indigo

    B0GR6JMY9W

    $789.00·4.7·1.2K revs

    Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 512GB SSD Storage, 1080p FaceTime HD Camera, Touch ID; Indigo

    Units sold2K
  • Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue

    B0GR1493ZV

    $1299.00·4.8·1K revs

    Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue

    Units sold2K
2

MOSISO

2 ASINs in Top 10

31.7%

Units

13K

Revenue

$139.1K

Avg. price

$11.64

  • MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

    B0GSQZH26T

    $9.99·4.4·922 revs

    MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Precision Fit Crack & Scratch Resistant Protective Hard Shell Case Cover, Crystal Clear

    Units sold10K
  • MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

    B0GSRL5M75

    $13.29·4.6·484 revs

    MOSISO Compatible with MacBook Neo Case 13 inch 2026 A3404 A18 Pro Chip | 4 in 1 Kit Ultra-Thin Exact-Fit Scratches&Fingerprints Resistant Protective Hard Shell Matte Case Cover, Indigo Clear

    Units sold3K
3

Anker

1 ASIN in Top 10

7.3%

Units

3K

Revenue

$114.1K

Avg. price

$29.99

  • Anker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)

    B0BNZ5V1TF

    $29.99·4.5·3.5K revs

    Anker USB-C Hub for MacBook, 7-in-2 Mac Dock with 4K@60Hz HDMI | Thunderbolt 4 Compatible, USB-C and 2 USB-A 5Gbps Data Ports, for MacBook Pro, MacBook Air M4/M5 and More (Not Work with Neo)

    Units sold3K

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