Michael Jackson Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Michael Jackson Plush sales on Amazon US totaled 22,150 units in July 2026 (▲ 23.1% vs. the prior month), generating an estimated $435,944 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.2% of unit volume and 59.7% of revenue, while a typical listing is priced at $19.13. The keyword itself pulled 4,358 Amazon queries over the same period (▼ 71.5% MoM).
Zooming out to the 12-month window ending July 2026, the michael jackson plush Top 50 moved 260,350 units and $4,934,334 in cumulative sales — an average of 21,696 units and $411,195 per month. Monthly throughput topped out at 57,200 units in December 2025 and dipped to 7,900 in August 2025, leaving the latest reading 180.4% higher than August 2025.
Michael Jackson Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.1K
▲ 23.1% MoM
Monthly Revenue 2026/07
$435.9K
▲ 25.2% MoM
Top 10 Market Share 2026/07
54.2%
Michael Jackson Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold michael jackson plush listing on Amazon US in July 2026 is ASIN B0F5WNKNB9 (Brand: Happy Fuel), which sold 2,000 units at $16.57 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 12,000 units and $260,430 in July 2026 — 54.2% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Michael Jackson Plush' on Amazon
July 2026
Is 54.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F5WNKNB9
Bunny Microwavable & Weighted Stuffed Animals - 1.5 Lbs Unscented Heating Pad for Period Cramps Pain Relief and Anxiety, Cute Bunny Plush Toys Gifts for Women Girls Adults and Kids by Happy Fuel
2K
▲ 100.0%vs. prior month
$41K
latest month
12-month trend
B0D8KB7B85
Mewaii Black Cat Plush Pillow Cute Plushies, Squishy & Huggable, 13 in | Cuddly Cat Stuffed Animal Pillow, Low-Shedding, PP Cotton Fill, Machine Washable, Desk Decor, Gift For Kids & Cat Lovers
2K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B0G22ZP6SJ
Jazwares Kpop Demon Hunters 12-inch Derpy Tiger - Ultra-Soft Collectible Movie Character - Cuddle-Ready Plush for Fans & Collectors - Ages 6+
1K
▲ 42.9%vs. prior month
$23.9K
latest month
12-month trend
B0823ZH8LD
MerryXD Chubby Blob Seal Pillow,Stuffed Cotton Plush Animal Toy Cute Ocean Medium(17.6 in)
1K
▲ 0.0%vs. prior month
$17.7K
latest month
12-month trend
B095C16YDZ
Hopearl Adorable Plush Calf Elephant Toy Floppy Elephish Ultra Soft Haggable Stuffed Animal Birthday Holiday Gift for Boys Girls Kids Toddlers, Gray, 9''
1K
▲ 0.0%vs. prior month
$17K
latest month
12-month trend
B0BT3Q6FXY
Funko POP! Rocks: Michael Jackson (Billie Jean) | Official Music Merch - Collectable Vinyl Figurine for Shelf Display - Birthday Gift Idea for Fans and Collectors
1K
▲ 400.0%vs. prior month
$16.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Michael Jackson Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mewaii is the best-performing michael jackson plush brand in July 2026, moving 3,000 units across 2 ASINs for 25.0% of Top 10 volume. Happy Fuel follows with 2,000 units (16.7%), ahead of Hopearl on 2,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.57 to $27.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mewaii
2 ASINs in Top 10
25.0%
Units
3K
Revenue
$74K
Avg. price
$27.49
B0D8KB7B85
$18.99·★4.4·2.2K revsMewaii Black Cat Plush Pillow Cute Plushies, Squishy & Huggable, 13 in | Cuddly Cat Stuffed Animal Pillow, Low-Shedding, PP Cotton Fill, Machine Washable, Desk Decor, Gift For Kids & Cat Lovers
Units sold2KB0FHH83JH1
$35.99·★4.7·748 revsMewaii Weighted Stuffed Animals Black Cat Plush, Heatable Coolable, 2-5lbs | Adjustable Comfort, Microwaveable Removable Inner Pad, Machine Washable Cover, Cozy Gift for Adults & Kids, 23in
Units sold1K
Happy Fuel
1 ASIN in Top 10
16.7%
Units
2K
Revenue
$41K
Avg. price
$16.57
B0F5WNKNB9
$16.57·★4.5·1.2K revsBunny Microwavable & Weighted Stuffed Animals - 1.5 Lbs Unscented Heating Pad for Period Cramps Pain Relief and Anxiety, Cute Bunny Plush Toys Gifts for Women Girls Adults and Kids by Happy Fuel
Units sold2K
Hopearl
2 ASINs in Top 10
16.7%
Units
2K
Revenue
$47K
Avg. price
$23.48
B095C16YDZ
$16.98·★4.5·1.2K revsHopearl Adorable Plush Calf Elephant Toy Floppy Elephish Ultra Soft Haggable Stuffed Animal Birthday Holiday Gift for Boys Girls Kids Toddlers, Gray, 9''
Units sold1KB09VP6JZ6W
$29.98·★4.3·343 revsHopearl LED Plush Cat Lighting Up Stuffed Mommy Cat with 3 Baby Kittens in her Tummy Stuffed Animal Playset Night Lights Glow in The Dark for Mom Kids Toddler Girls, Rainbow, 18''
Units sold1K
Trending Michael Jackson Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BT3Q6FXY booked 1K units at $14.99, with ▲ 400.0% MoM change. On the growth side, B07QN5J9PW leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BT3Q6FXY
Funko POP! Rocks: Michael Jackson (Billie Jean) | Official Music Merch - Collectable Vinyl Figurine for Shelf Display - Birthday Gift Idea for Fans and Collectors
Price
$14.99
Rating
4.8
Reviews
995
Latest month sales
B0CFQLH5HG
Rhinestone Pendant Necklace for Men Women Classic Shine Artificial Diamond Glove Metal Necklace
Price
$11.99
Rating
4.4
Reviews
228
Latest month sales
B07QN5J9PW
Bracelet Rhinestone Tassel Bracelet with Classic pins Memorial Collection for Fans Gift
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.5
Reviews
225
Latest month sales
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