Mexico Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mexico Hat sales on Amazon US totaled 5,700 units in July 2026 (▲ 2.7% vs. the prior month), generating an estimated $125,789 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.2% of unit volume and 78.7% of revenue, while a typical listing is priced at $21.14. The keyword itself pulled 2,939 Amazon queries over the same period (▼ 93.6% MoM).
Zooming out to the 12-month window ending July 2026, the mexico hat Top 50 moved 47,400 units and $1,025,853 in cumulative sales — an average of 3,950 units and $85,488 per month. Monthly throughput topped out at 5,800 units in April 2026 and dipped to 1,750 in January 2026, leaving the latest reading 100.0% higher than August 2025.
Mexico Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.7K
▲ 2.7% MoM
Monthly Revenue 2026/07
$125.8K
▼ 3.4% MoM
Top 10 Market Share 2026/07
77.2%
Mexico Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mexico hat listing on Amazon US in July 2026 is ASIN B0BWYH9NC5 (Brand: Melisheer), which sold 1,000 units at $9.99 apiece — equal to 17.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 4,400 units and $99,015 in July 2026 — 77.2% of unit volume and 78.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mexico Hat' on Amazon
July 2026









Is 77.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BWYH9NC5
Melisheer Cinco De Mayo Decorations, Sombrero Party Hats, Mexican Colorful Cardboard Headbands, Fiesta Head Toppers Decor
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend

B0D62ZJ8XJ
Straw Cowboy Hat for Women and Men with Shapeable Wide Brim Sun Beach Western Cowgirl Hat
900
vs. prior month
$32.3K
latest month
12-month trend

B0FNX7QDDJ
Sprints Semi-Structured EZ Rope Snapback | Lightweight, Quick Dry, Sport Hat, One Size, Unisex
400
▲ 0.0%vs. prior month
$15.2K
latest month
12-month trend

B0H1QZD2QT
Embroidered Trucker hat for Women Men Baseball Hat Adjustable Unisex Cotton for Soccer Supporters
400
▲ 33.3%vs. prior month
$6.1K
latest month
12-month trend

B0BCM5XT5K
ARIAT Men's Mesh Hat
300
▼ 40.0%vs. prior month
$9.7K
latest month
12-month trend

B0CMTV4QMM
BASSDASH Flat Brim Trucker Cap Adjustable Snapback Hat Mesh Back for Men Women
300
▲ 0.0%vs. prior month
$5.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mexico Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Melisheer is the best-performing mexico hat brand in July 2026, moving 1,300 units across 2 ASINs for 29.5% of Top 10 volume. Melesh follows with 900 units (20.5%), ahead of Sprints on 400 units (9.1%).
Volume is spread across 9 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Melisheer
2 ASINs in Top 10
29.5%
Units
1.3K
Revenue
$13K
Avg. price
$9.99

B0BWYH9NC5
$9.99·★4.5·676 revsMelisheer Cinco De Mayo Decorations, Sombrero Party Hats, Mexican Colorful Cardboard Headbands, Fiesta Head Toppers Decor
Units sold1K
B0CQMB9DJ3
$9.99·★4.5·466 revsMelisheer Sombrero Party Hats, Classic Cinco De Mayo Mini Mexican Party Hat with Headband for Fiesta Party Costume
Units sold300
Melesh
1 ASIN in Top 10
20.5%
Units
900
Revenue
$32.3K
Avg. price
$32.99

B0D62ZJ8XJ
$32.99·★4.1·333 revsStraw Cowboy Hat for Women and Men with Shapeable Wide Brim Sun Beach Western Cowgirl Hat
Units sold900
Sprints
1 ASIN in Top 10
9.1%
Units
400
Revenue
$15.2K
Avg. price
$38.00

B0FNX7QDDJ
$38.00·★4.2·85 revsSprints Semi-Structured EZ Rope Snapback | Lightweight, Quick Dry, Sport Hat, One Size, Unisex
Units sold400
Trending Mexico Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D62ZJ8XJ booked 900 units at $32.99. On the growth side, B0CQMB9DJ3 leads positive momentum with ▲ 50.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0D62ZJ8XJ
Straw Cowboy Hat for Women and Men with Shapeable Wide Brim Sun Beach Western Cowgirl Hat
Price
$32.99
Rating
4.1
Reviews
333
Latest month sales

B0F7GD1T4Z
TOPACC Western Trucker Hat for Men Women Cowboy Country Hat Snapback Cap | Novelty Baseball Cap Adjustable Vintage Embroidered Cowgirl hat for Rodeo Western Outfit
Price
$26.98
Rating
4.7
Reviews
260
Latest month sales

B0CQMB9DJ3
Melisheer Sombrero Party Hats, Classic Cinco De Mayo Mini Mexican Party Hat with Headband for Fiesta Party Costume
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
466
Latest month sales
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