Mexico Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Mexico Hat sales on Amazon US totaled 5,700 units in July 2026 (▲ 2.7% vs. the prior month), generating an estimated $125,789 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.2% of unit volume and 78.7% of revenue, while a typical listing is priced at $21.14. The keyword itself pulled 2,939 Amazon queries over the same period (▼ 93.6% MoM).

Zooming out to the 12-month window ending July 2026, the mexico hat Top 50 moved 47,400 units and $1,025,853 in cumulative sales — an average of 3,950 units and $85,488 per month. Monthly throughput topped out at 5,800 units in April 2026 and dipped to 1,750 in January 2026, leaving the latest reading 100.0% higher than August 2025.

47.4KTotal units sold · Last 12 months
$1MTotal revenue · Last 12 months
2.9K▼ 93.6% MoM
Monthly search volume
$21.14Avg. price · July 2026

Mexico Hat Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales2.9K
Revenue$67.6K

2025/09

Sales2.9K
Revenue$63.3K

2025/10

Sales4.7K
Revenue$112.2K

2025/11

Sales3.6K
Revenue$81.8K

2025/12

Sales3.5K
Revenue$101.8K

2026/01

Sales1.8K
Revenue$41.7K

2026/02

Sales2.8K
Revenue$69.5K

2026/03

Sales2.8K
Revenue$57.1K

2026/04

Sales5.8K
Revenue$94.8K

2026/05

Sales5.5K
Revenue$80K

2026/06

Sales5.5K
Revenue$130.2K
5.7K

2026/07

Sales5.7K
Revenue$125.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

5.7K

▲ 2.7% MoM

Monthly Revenue 2026/07

$125.8K

▼ 3.4% MoM

Top 10 Market Share 2026/07

77.2%

See the Top 10 ASINs driving 77.2% of sales

Mexico Hat Market Share & Sales Concentration on Amazon US — July 2026

The most-sold mexico hat listing on Amazon US in July 2026 is ASIN B0BWYH9NC5 (Brand: Melisheer), which sold 1,000 units at $9.99 apiece — equal to 17.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.

The Top 10 ASINs account for 4,400 units and $99,015 in July 2026 — 77.2% of unit volume and 78.7% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Mexico Hat' on Amazon

July 2026
ASINSIGHT Logo
77.2% Volume Share 4.4K units sold
78.7% Revenue Share $99K estimated
Free Beta

Is 77.2% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B0BWYH9NC5 17.5%
B0D62ZJ8XJ 15.8%
B0FNX7QDDJ 7.0%
B0H1QZD2QT 7.0%
B0BCM5XT5K 5.3%
Others 47.4%
#1
Melisheer Cinco De Mayo Decorations, Sombrero Party Hats, Mexican Colorful Cardboard Headbands, Fiesta Head Toppers Decor

B0BWYH9NC5

Melisheer Cinco De Mayo Decorations, Sombrero Party Hats, Mexican Colorful Cardboard Headbands, Fiesta Head Toppers Decor

$9.99· 4.5·676 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$10K

latest month

Monthly Trend

12-month trend

#2
Straw Cowboy Hat for Women and Men with Shapeable Wide Brim Sun Beach Western Cowgirl Hat

B0D62ZJ8XJ

Straw Cowboy Hat for Women and Men with Shapeable Wide Brim Sun Beach Western Cowgirl Hat

$32.99· 4.1·333 reviews
Monthly Sales

900

vs. prior month

Revenue

$32.3K

latest month

Monthly Trend

12-month trend

#3
Sprints Semi-Structured EZ Rope Snapback | Lightweight, Quick Dry, Sport Hat, One Size, Unisex

B0FNX7QDDJ

Sprints Semi-Structured EZ Rope Snapback | Lightweight, Quick Dry, Sport Hat, One Size, Unisex

$38.00· 4.2·85 reviews
Monthly Sales

400

▲ 0.0%

vs. prior month

Revenue

$15.2K

latest month

Monthly Trend

12-month trend

#4
Embroidered Trucker hat for Women Men Baseball Hat Adjustable Unisex Cotton for Soccer Supporters

B0H1QZD2QT

Embroidered Trucker hat for Women Men Baseball Hat Adjustable Unisex Cotton for Soccer Supporters

$9.99· 4.3·95 reviews
Monthly Sales

400

▲ 33.3%

vs. prior month

Revenue

$6.1K

latest month

Monthly Trend

12-month trend

#5
ARIAT Men's Mesh Hat

B0BCM5XT5K

ARIAT Men's Mesh Hat

$32.00· 4.6·4.5K reviews
Monthly Sales

300

▼ 40.0%

vs. prior month

Revenue

$9.7K

latest month

Monthly Trend

12-month trend

#6
BASSDASH Flat Brim Trucker Cap Adjustable Snapback Hat Mesh Back for Men Women

B0CMTV4QMM

BASSDASH Flat Brim Trucker Cap Adjustable Snapback Hat Mesh Back for Men Women

$19.98· 4.5·2.3K reviews
Monthly Sales

300

▲ 0.0%

vs. prior month

Revenue

$5.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Mexico Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Melisheer is the best-performing mexico hat brand in July 2026, moving 1,300 units across 2 ASINs for 29.5% of Top 10 volume. Melesh follows with 900 units (20.5%), ahead of Sprints on 400 units (9.1%).

Volume is spread across 9 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $38.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

29.5%
20.5%
9.1%
40.9%
Melisheer
Melesh
Sprints
Other brands
1

Melisheer

2 ASINs in Top 10

29.5%

Units

1.3K

Revenue

$13K

Avg. price

$9.99

  • Melisheer Cinco De Mayo Decorations, Sombrero Party Hats, Mexican Colorful Cardboard Headbands, Fiesta Head Toppers Decor

    B0BWYH9NC5

    $9.99·4.5·676 revs

    Melisheer Cinco De Mayo Decorations, Sombrero Party Hats, Mexican Colorful Cardboard Headbands, Fiesta Head Toppers Decor

    Units sold1K
  • Melisheer Sombrero Party Hats, Classic Cinco De Mayo Mini Mexican Party Hat with Headband for Fiesta Party Costume

    B0CQMB9DJ3

    $9.99·4.5·466 revs

    Melisheer Sombrero Party Hats, Classic Cinco De Mayo Mini Mexican Party Hat with Headband for Fiesta Party Costume

    Units sold300
2

Melesh

1 ASIN in Top 10

20.5%

Units

900

Revenue

$32.3K

Avg. price

$32.99

  • Straw Cowboy Hat for Women and Men with Shapeable Wide Brim Sun Beach Western Cowgirl Hat

    B0D62ZJ8XJ

    $32.99·4.1·333 revs

    Straw Cowboy Hat for Women and Men with Shapeable Wide Brim Sun Beach Western Cowgirl Hat

    Units sold900
3

Sprints

1 ASIN in Top 10

9.1%

Units

400

Revenue

$15.2K

Avg. price

$38.00

  • Sprints Semi-Structured EZ Rope Snapback | Lightweight, Quick Dry, Sport Hat, One Size, Unisex

    B0FNX7QDDJ

    $38.00·4.2·85 revs

    Sprints Semi-Structured EZ Rope Snapback | Lightweight, Quick Dry, Sport Hat, One Size, Unisex

    Units sold400

One Amazon dataset. Two ways to use it.

Every number in this mexico hat report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|