Menstrual Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Menstrual Pads sales on Amazon US totaled 617,000 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $8,758,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.5% of unit volume and 30.1% of revenue, while a typical listing is priced at $16.05. The keyword itself pulled 14,313 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the menstrual pads Top 50 moved 6,854,800 units and $98,799,453 in cumulative sales — an average of 571,233 units and $8,233,288 per month. Monthly throughput topped out at 701,000 units in June 2026 and dipped to 401,000 in May 2026, leaving the latest reading 6.8% higher than August 2025.
Menstrual Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
617K
▼ 12.0% MoM
Monthly Revenue 2026/07
$8.8M
▼ 12.3% MoM
Top 10 Market Share 2026/07
40.5%
Menstrual Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold menstrual pads listing on Amazon US in July 2026 is ASIN B003VD5TMM (Brand: Always), which sold 40,000 units at $8.97 apiece — equal to 6.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $2,632,500 in July 2026 — 40.5% of unit volume and 30.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Menstrual Pads' on Amazon
July 2026
Is 40.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B003VD5TMM
Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
40K
▼ 20.0%vs. prior month
$340K
latest month
12-month trend
B01ARVVTYW
Carefree Panty Liners for Women, Regular, Wrapped, Unscented, 54 ct
30K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B00NJNJ6O6
Carefree Panty Liners for Women, Regular, Unscented, 120 ct
30K
▲ 0.0%vs. prior month
$177.9K
latest month
12-month trend
B008HQ8M6I
Always Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Long, Unscented, 108 Count
20K
▲ 0.0%vs. prior month
$179.2K
latest month
12-month trend
B010OW806O
Poise Incontinence Pads for Women, 4 Drop, 132 ct
20K
▲ 0.0%vs. prior month
$589.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Menstrual Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always is the best-performing menstrual pads brand in July 2026, moving 130,000 units across 5 ASINs for 52.0% of Top 10 volume. Carefree follows with 60,000 units (24.0%), ahead of Poise on 20,000 units (8.0%).
With 5 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.65 to $29.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always
5 ASINs in Top 10
52.0%
Units
130K
Revenue
$1.2M
Avg. price
$9.74
B003VD5TMM
$8.97·★4.6·41.7K revsAlways Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
Units sold40KB00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB008HQ8M6I
$8.97·★4.6·26.1K revsAlways Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Long, Unscented, 108 Count
Units sold20KB01M1BLRC1
$10.82·★4.7·24.9K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20KB07QTDSYZ7
$10.97·★4.6·23.2K revsAlways Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Extra Long, Unscented, 116 Count
Units sold20K
Carefree
2 ASINs in Top 10
24.0%
Units
60K
Revenue
$277.5K
Avg. price
$4.65
B01ARVVTYW
$3.34·★4.7·13.4K revsCarefree Panty Liners for Women, Regular, Wrapped, Unscented, 54 ct
Units sold30KB00NJNJ6O6
$5.97·★4.6·33.8K revsCarefree Panty Liners for Women, Regular, Unscented, 120 ct
Units sold30K
Poise
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$589.2K
Avg. price
$29.76
B010OW806O
$29.76·★4.6·22.5K revsPoise Incontinence Pads for Women, 4 Drop, 132 ct
Units sold20K
Trending Menstrual Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CP8NB26H leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B0CP8NPP61 close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CP8NB26H
Always Pocket Flexfoam Pads, Size 1, Regular, with Wings, 22 Count
Price
$7.97
Rating
4.7
Reviews
1.5K
Latest month sales
B0CP8NPP61
Always Pocket Flexfoam Pads, Size 2, Heavy, with Wings, 20 Count
Price
$7.97
Rating
4.7
Reviews
2.3K
Latest month sales
B00G8DDCEE
Always Ultra Thin Pads with Wings, Size 2, Long Super, 42 Count
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
29K
Latest month sales
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