Mens Vitamins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Vitamins sales on Amazon US totaled 992,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $25,555,470 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 47.0% of revenue, while a typical listing is priced at $24.39. The keyword itself pulled 27,442 Amazon queries over the same period (▼ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the mens vitamins Top 50 moved 11,787,300 units and $298,953,552 in cumulative sales — an average of 982,275 units and $24,912,796 per month. Monthly throughput topped out at 1,144,000 units in June 2026 and dipped to 585,000 in May 2026, leaving the latest reading 0.2% lower than August 2025.
Mens Vitamins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
992K
▼ 13.3% MoM
Monthly Revenue 2026/07
$25.6M
▼ 11.6% MoM
Top 10 Market Share 2026/07
47.4%
Mens Vitamins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens vitamins listing on Amazon US in July 2026 is ASIN B00K6JUG4K (Brand: vital proteins), which sold 90,000 units at $42.99 apiece — equal to 9.1% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 470,000 units and $12,019,400 in July 2026 — 47.4% of unit volume and 47.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Vitamins' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B004U3Y8OM
Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
50K
▲ 0.0%vs. prior month
$487K
latest month
12-month trend
B003PGJLRO
Nature Made Iron 65 mg (325 mg Ferrous Sulfate) Tablets, 180 Tablets | Iron Supplements for Men and Women with an Iron Deficiency, Dietary Supplement for Red Blood Cell Support, 180 Day Supply
50K
▲ 0.0%vs. prior month
$327K
latest month
12-month trend
B09SR2KX9D
Nature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
50K
▼ 28.6%vs. prior month
$634.5K
latest month
12-month trend
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B00DS5BGDY
Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg, Energy Metabolism Support Supplement for Women and Men, Gluten Free, 150 Day Supply
40K
▼ 20.0%vs. prior month
$630.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Vitamins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing mens vitamins brand in July 2026, moving 190,000 units across 4 ASINs for 40.4% of Top 10 volume. vital proteins follows with 90,000 units (19.1%), ahead of ONE A DAY on 40,000 units (8.5%).
With 7 brands splitting the Top 10 and 68.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.23 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
4 ASINs in Top 10
40.4%
Units
190K
Revenue
$2.1M
Avg. price
$11.23
B004U3Y8OM
$8.44·★4.8·61K revsNature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
Units sold50KB003PGJLRO
$6.43·★4.7·55.4K revsNature Made Iron 65 mg (325 mg Ferrous Sulfate) Tablets, 180 Tablets | Iron Supplements for Men and Women with an Iron Deficiency, Dietary Supplement for Red Blood Cell Support, 180 Day Supply
Units sold50KB09SR2KX9D
$12.59·★4.7·10.9K revsNature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
Units sold50KB00DS5BGDY
$17.48·★4.7·45.6K revsNature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12 Vitamins 1000 mcg, Energy Metabolism Support Supplement for Women and Men, Gluten Free, 150 Day Supply
Units sold40K
vital proteins
1 ASIN in Top 10
19.1%
Units
90K
Revenue
$3.9M
Avg. price
$42.99
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
ONE A DAY
1 ASIN in Top 10
8.5%
Units
40K
Revenue
$608K
Avg. price
$13.99
B001F71XAI
$13.99·★4.7·58.2K revsOne A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
Units sold40K
Trending Mens Vitamins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DY1Z33BW leads positive momentum with ▲ 33.3% MoM growth on 8K units, with B0G1TQ2ZWC close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DY1Z33BW
Multivitamin for Men - B-Complex & B12 | Whole Foods & Enzymes - 90 Caps | Mens Multivitamin 46in1 - Energy, Focus & Brain | Men's Health Complex - Bioavailable & Gentle on Stomach - Lab Tested, 1/Day
Price
$21.89
Rating
4.6
Reviews
1.4K
Latest month sales
B0G1TQ2ZWC
Menerals Mens Multivitamin, Trace Mineral Supplement with Fulvic Acid 60Ct | Testosterone - Natural All-in-One Men's Mineral Formula; Pairs Trace Minerals with Fulvic Acid; 60-Count Bottle
Price
$47.98
Rating
4.1
Reviews
514
Latest month sales
B09BVYY7XR
Centrum Multivitamin for Adults 18 and Over, 200 Tablets | Contains B Vitamins, Vitamin C, Vitamin E and Antioxidants, Supports Healthy Immune Response, GLP-1 Support
Unlock to view ASIN details and product titles
Price
$10.97
Rating
4.7
Reviews
8.4K
Latest month sales
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