Mens Lingerie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Hanes is the best-performing mens lingerie brand in July 2026, moving 8,000 units across 1 ASIN for 36.7% of Top 10 volume. BAMBOO COOL follows with 6,000 units (27.5%), ahead of Fruit of the Loom on 4,000 units (18.3%).

With 10 brands splitting the Top 10 and 82.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.56 to $45.59, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D4R53178 booked 200 units at $19.99, with ▲ 100.0% MoM change. On the growth side, B0FB9C298C leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DKW3484W close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.