Melissa And Doug Ice Cream Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Melissa And Doug Ice Cream Set sales on Amazon US totaled 90,000 units in July 2026 (▼ 14.4% vs. the prior month), generating an estimated $2,499,091 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 48.7% of revenue, while a typical listing is priced at $27.37. The keyword itself pulled 34,122 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the melissa and doug ice cream set Top 50 moved 1,688,750 units and $44,402,501 in cumulative sales — an average of 140,729 units and $3,700,208 per month. Monthly throughput topped out at 430,200 units in December 2025 and dipped to 35,200 in May 2026, leaving the latest reading 11.1% lower than August 2025.
Melissa And Doug Ice Cream Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90K
▼ 14.4% MoM
Monthly Revenue 2026/07
$2.5M
▼ 24.8% MoM
Top 10 Market Share 2026/07
47.8%
Melissa And Doug Ice Cream Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold melissa and doug ice cream set listing on Amazon US in July 2026 is ASIN B01B1V10KA (Brand: Melissa & Doug), which sold 8,000 units at $35.99 apiece — equal to 8.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $1,217,770 in July 2026 — 47.8% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Melissa And Doug Ice Cream Set' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01B1V10KA
Melissa & Doug Wooden Scoop & Serve Ice Cream Counter, Pretend Play Store, 28 Toy Food & Play Kitchen Accessories, Preschool Toys for Girls & Boys 3+
8K
▲ 0.0%vs. prior month
$283.8K
latest month
12-month trend
B000CBSNKQ
MAGNA-TILES Classic 32-Piece Magnetic Construction Set, The Original Magnetic Building Brand
6K
▼ 40.0%vs. prior month
$299.9K
latest month
12-month trend
B0FJVWDTSH
Melissa & Doug Sticker Wow!™ 24-Page Activity Pad and Sticker Stamper, 300 Stickers, Arts and Crafts Fidget Toy Collectible Character – Disney Buzz Lightyear - for Kids Ages 3+ - FSC Certified
5K
▼ 16.7%vs. prior month
$65K
latest month
12-month trend
B0CQ2PFTXC
Tea Sets for 3-5 Girl Birthday Gift 3 Year Old Princess Party | Wooden Play Food Toy Sets for Kids Kitchen Accessories Age 3 4 5 6 Wood Educational Toys
4K
▲ 33.3%vs. prior month
$96.9K
latest month
12-month trend
B07YR9T251
Melissa & Doug Take-Along Wooden Toy Barn, 11-Pc Portable Toddler Playset with Farm Animals & Pop-Up Roof, Preschool Learning Toys for Girls & Boys 2+
4K
▼ 20.0%vs. prior month
$66K
latest month
12-month trend
B0CHXPPGPP
Play-Doh Rainbow Swirl Ice Cream Playset with 7 Pretend Play Kitchen Accessories, Arts and Crafts Toys for 3 Year Old Girls and Boys and Up
4K
▼ 20.0%vs. prior month
$61.2K
latest month
12-month trend
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Best Melissa And Doug Ice Cream Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Melissa & Doug is the best-performing melissa and doug ice cream set brand in July 2026, moving 26,000 units across 6 ASINs for 60.5% of Top 10 volume. MAGNA-TILES follows with 6,000 units (14.0%), ahead of Airlab on 4,000 units (9.3%).
With 5 brands splitting the Top 10 and 83.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.98 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Melissa & Doug
6 ASINs in Top 10
60.5%
Units
26K
Revenue
$683.1K
Avg. price
$27.78
B01B1V10KA
$35.99·★4.9·18.6K revsMelissa & Doug Wooden Scoop & Serve Ice Cream Counter, Pretend Play Store, 28 Toy Food & Play Kitchen Accessories, Preschool Toys for Girls & Boys 3+
Units sold8KB0FJVWDTSH
$12.99·★4.6·186 revsMelissa & Doug Sticker Wow!™ 24-Page Activity Pad and Sticker Stamper, 300 Stickers, Arts and Crafts Fidget Toy Collectible Character – Disney Buzz Lightyear - for Kids Ages 3+ - FSC Certified
Units sold5KB07YR9T251
$23.99·★4.8·8.6K revsMelissa & Doug Take-Along Wooden Toy Barn, 11-Pc Portable Toddler Playset with Farm Animals & Pop-Up Roof, Preschool Learning Toys for Girls & Boys 2+
Units sold4KB07PBXRJ7G
$34.97·★4.8·50.4K revsMelissa & Doug Dust Sweep Mop, 6-Pc. Toddler Cleaning Set with Kids Broom & Accessories, Preschool Learning Activities & Kids Toys for Girls & Boys 3+
Units sold3KB07VNB8BV9
$29.97·★4.8·8.8K revsMelissa & Doug Get Well Doctor Kit, 25-Piece Toddler Doctor Play Set, Realistic Pretend Play Toys & Accessories, Preschool Toys for Girls & Boys Ages 3+
Units sold3KB00EX5K1GG
$28.79·★4.8·12.1K revsMelissa & Doug K's Kids Pull-Back Town Vehicle Set - Baby Toys Set with 4 Soft Toy Cars and Trucks, Surface Washable with Removable Wheels, Learning Toys for Babies and Toddlers
Units sold3K
MAGNA-TILES
1 ASIN in Top 10
14.0%
Units
6K
Revenue
$299.9K
Avg. price
$49.99
B000CBSNKQ
$49.99·★4.9·13.8K revsMAGNA-TILES Classic 32-Piece Magnetic Construction Set, The Original Magnetic Building Brand
Units sold6K
Airlab
1 ASIN in Top 10
9.3%
Units
4K
Revenue
$96.9K
Avg. price
$24.98
B0CQ2PFTXC
$24.98·★4.6·1.7K revsTea Sets for 3-5 Girl Birthday Gift 3 Year Old Princess Party | Wooden Play Food Toy Sets for Kids Kitchen Accessories Age 3 4 5 6 Wood Educational Toys
Units sold4K
Trending Melissa And Doug Ice Cream Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07VNB8BV9 booked 3K units at $29.97, with ▲ 0.0% MoM change. On the growth side, B000VO3GPG leads positive momentum with ▲ 185.7% MoM growth on 2K units, with B07J6TJR2G close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VNB8BV9
Melissa & Doug Get Well Doctor Kit, 25-Piece Toddler Doctor Play Set, Realistic Pretend Play Toys & Accessories, Preschool Toys for Girls & Boys Ages 3+
Price
$29.97
Rating
4.8
Reviews
8.8K
Latest month sales
B000VO3GPG
Melissa & Doug Toy Shopping Cart, Grocery Store Pretend Play Toys with Sturdy Metal Frame & Working Wheels, Toddler Shopping Cart, Preschool Learning Toys for Girls & Boys 3+
Price
$45.99
Rating
4.8
Reviews
10.6K
Latest month sales
B07J6TJR2G
Melissa & Doug Safari Buddies Hand Puppets, Set of 6 (Elephant, Tiger, Parrot, Giraffe, Monkey, Zebra) Soft, Plush Puppet, Stuffed Animals, Pretend Play Toddler Toys for Girls & Boys 2+
Unlock to view ASIN details and product titles
Price
$29.49
Rating
4.6
Reviews
5.4K
Latest month sales
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