Melissa And Doug Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Melissa And Doug Toys sales on Amazon US totaled 136,500 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $2,385,747 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 38.2% of revenue, while a typical listing is priced at $18.16. The keyword itself pulled 119,292 Amazon queries over the same period (▼ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the melissa and doug toys Top 50 moved 2,572,650 units and $41,800,118 in cumulative sales — an average of 214,388 units and $3,483,343 per month. Monthly throughput topped out at 662,500 units in December 2025 and dipped to 59,400 in May 2026, leaving the latest reading 10.9% lower than August 2025.
Melissa And Doug Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
136.5K
▼ 21.9% MoM
Monthly Revenue 2026/07
$2.4M
▼ 13.4% MoM
Top 10 Market Share 2026/07
45.4%
Melissa And Doug Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold melissa and doug toys listing on Amazon US in July 2026 is ASIN B01B1V10KA (Brand: Melissa & Doug), which sold 8,000 units at $35.99 apiece — equal to 5.9% of every unit tracked in this report.
The Top 10 ASINs account for 62,000 units and $911,650 in July 2026 — 45.4% of unit volume and 38.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Melissa And Doug Toys' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01B1V10KA
Melissa & Doug Wooden Scoop & Serve Ice Cream Counter, Pretend Play Store, 28 Toy Food & Play Kitchen Accessories, Preschool Toys for Girls & Boys 3+
8K
▲ 0.0%vs. prior month
$283.8K
latest month
12-month trend
B07JB9D9SY
Melissa & Doug Seek & Find Sticker Pad – Animals, 400+ Stickers & 14 Scenes to Color, Search & Find Sticker Activity Pad for Coloring & Matching, Creative Learning Toys for Kids 4+ - FSC Certified
8K
▲ 0.0%vs. prior month
$51.9K
latest month
12-month trend
B009WLPEJA
Melissa & Doug Melissa & Doug Design-Your-Own Bracelets with 100+ Sparkle Gem & Glitter Stickers, Kids Snap Bracelets, Stickers & Jewelry Crafts, Preschool Toys for Girls & Boys Ages 4+
8K
▼ 20.0%vs. prior month
$72.6K
latest month
12-month trend
B009B7F6CA
Melissa & Doug On The Go Water Wow! Mess Free Coloring Book, Reusable Water-Reveal Activity Pad, Vehicles, Travel Toys, Party Favors, for Toddlers & Kids Ages 3+ - FSC Certified | 4 Reusable Coloring Boards, Refillable Water Pen, Mess-Free Travel Toys, Arts & Crafts, Sensory Play, Preschool Toys, Ages 3+
7K
▼ 30.0%vs. prior month
$49.4K
latest month
12-month trend
B00MYWGTGQ
Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months
6K
▲ 100.0%vs. prior month
$95.8K
latest month
12-month trend
B0CGFF2G5V
Melissa & Doug Sticker Wow!™ 24-Page Activity Pad and Sticker Stamper, 300 Stickers, Arts and Crafts Fidget Toy Collectible Character – Unicorn Creative Play Travel Toy for Girls and Boys 3+
6K
▲ 0.0%vs. prior month
$57.2K
latest month
12-month trend
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Trending Melissa And Doug Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00MYWGTGQ booked 6K units at $15.97, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MYWGTGQ
Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months
Price
$15.97
Rating
4.8
Reviews
9K
Latest month sales
B074L8RV1F
Melissa & Doug Examine and Treat Pet Vet Play Set, 24-Piece Animal Doctor Playset with Dog & Cat Plushies, Pet Doctor Kit & Accessories, Preschool Toys for Girls & Boys Ages 3+ | 24 Pieces, Pretend Play Vet Playset, Stethoscope, Bandages, Accessories, Dog & Cat Plushies, Preschool Toys for Kids, Ages 3+
Price
$19.49
Rating
4.8
Reviews
16K
Latest month sales
B0FJVWDTSH
Melissa & Doug Sticker Wow!™ 24-Page Activity Pad and Sticker Stamper, 300 Stickers, Arts and Crafts Fidget Toy Collectible Character – Disney Buzz Lightyear - for Kids Ages 3+ - FSC Certified | 300 Surprise Stickers, Buzz Lightyear Stamper, 24-Page Pad, Mess-Free Travel Toys, Arts & Crafts, Preschool Toys, Ages 3+
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Price
$12.99
Rating
4.6
Reviews
177
Latest month sales
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