Mealworms For Wild Birds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mealworms For Wild Birds sales on Amazon US totaled 200,200 units in July 2026 (▼ 15.7% vs. the prior month), generating an estimated $3,618,769 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.9% of unit volume and 62.2% of revenue, while a typical listing is priced at $27.50. The keyword itself pulled 10,925 Amazon queries over the same period (▼ 46.6% MoM).
Zooming out to the 12-month window ending July 2026, the mealworms for wild birds Top 50 moved 1,779,650 units and $35,792,108 in cumulative sales — an average of 148,304 units and $2,982,676 per month. Monthly throughput topped out at 237,300 units in June 2026 and dipped to 98,200 in November 2025, leaving the latest reading 33.9% higher than August 2025.
Mealworms For Wild Birds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
200.2K
▼ 15.7% MoM
Monthly Revenue 2026/07
$3.6M
▼ 14.0% MoM
Top 10 Market Share 2026/07
74.9%
Mealworms For Wild Birds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mealworms for wild birds listing on Amazon US in July 2026 is ASIN B007FJ0FJU (Brand: Kaytee), which sold 60,000 units at $9.99 apiece — equal to 30.0% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,251,100 in July 2026 — 74.9% of unit volume and 62.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mealworms For Wild Birds' on Amazon
July 2026
Is 74.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007FJ0FJU
Kaytee Hummingbird ElectroNectar Wild Bird Food, Ready to Use, 64 Ounces
60K
▼ 14.3%vs. prior month
$599.4K
latest month
12-month trend
B0055INY1Y
Kaytee Nut & Fruit Wild Bird Seed, 5 lb
50K
▼ 16.7%vs. prior month
$629.5K
latest month
12-month trend
B07R1NCF3B
Kaytee Ultimate No Mess Wild Bird Seed, 9.75 Pounds | No Hulls, Less Mess Bird Seed Blend, 100% Edible Bird Seed Blend, Less Waste Around Feeders, Cleaner Backyard Feeding
10K
▼ 50.0%vs. prior month
$210K
latest month
12-month trend
B004X77L2Q
Kaytee Wild Bird Food Mealworms For Bluebirds, Wrens, Robins, Chickadees, Woodpeckers, Cardinals & Chickens, 3.5 Ounce
6K
▼ 25.0%vs. prior month
$48.7K
latest month
12-month trend
B01AR8UGZI
Hatortempt 10lb Dried Mealworms for Chickens & Wild Birds, Chicken Feed | High-Protein Chicken Food - Meal Worms Fed an Organic Diet - Hand Inspected Treats for Laying Hens & Ducks - 2 Yr Shelf Life
5K
▲ 0.0%vs. prior month
$297.1K
latest month
12-month trend
B01EUP8ZG6
Hatortempt 5lb Dried Mealworms for Chickens & Wild Birds, Chicken Feed | High-Protein Chicken Food - Meal Worms Fed an Organic Diet - Hand Inspected Treats for Laying Hens & Ducks - 2 Yr Shelf Life
4K
▼ 20.0%vs. prior month
$156.9K
latest month
12-month trend
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Best Mealworms For Wild Birds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing mealworms for wild birds brand in July 2026, moving 126,000 units across 4 ASINs for 84.0% of Top 10 volume. Hatortempt follows with 9,000 units (6.0%), ahead of WORMSKING on 4,000 units (2.7%).
With 6 brands splitting the Top 10 and 92.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.85 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
4 ASINs in Top 10
84.0%
Units
126K
Revenue
$1.5M
Avg. price
$12.85
B007FJ0FJU
$9.99·★4.6·29K revsKaytee Hummingbird ElectroNectar Wild Bird Food, Ready to Use, 64 Ounces
Units sold60KB0055INY1Y
$12.59·★4.7·17.8K revsKaytee Nut & Fruit Wild Bird Seed, 5 lb
Units sold50KB07R1NCF3B
$20.72·★4.4·7.5K revsKaytee Ultimate No Mess Wild Bird Seed, 9.75 Pounds | No Hulls, Less Mess Bird Seed Blend, 100% Edible Bird Seed Blend, Less Waste Around Feeders, Cleaner Backyard Feeding
Units sold10KB004X77L2Q
$8.12·★4.6·12.5K revsKaytee Wild Bird Food Mealworms For Bluebirds, Wrens, Robins, Chickadees, Woodpeckers, Cardinals & Chickens, 3.5 Ounce
Units sold6K
Hatortempt
2 ASINs in Top 10
6.0%
Units
9K
Revenue
$453.9K
Avg. price
$49.99
B01AR8UGZI
$59.99·★4.8·16.4K revsHatortempt 10lb Dried Mealworms for Chickens & Wild Birds, Chicken Feed | High-Protein Chicken Food - Meal Worms Fed an Organic Diet - Hand Inspected Treats for Laying Hens & Ducks - 2 Yr Shelf Life
Units sold5KB01EUP8ZG6
$39.99·★4.8·16.4K revsHatortempt 5lb Dried Mealworms for Chickens & Wild Birds, Chicken Feed | High-Protein Chicken Food - Meal Worms Fed an Organic Diet - Hand Inspected Treats for Laying Hens & Ducks - 2 Yr Shelf Life
Units sold4K
WORMSKING
1 ASIN in Top 10
2.7%
Units
4K
Revenue
$107.7K
Avg. price
$28.99
B08THGBXZP
$28.99·★4.7·5K revsWORMSKING 5LB Dried Black Soldier Fly Larvae for Chickens | More Calcium Than Dried Mealworms, High Protein Poultry Treats, Duck Food, BSFL
Units sold4K
Trending Mealworms For Wild Birds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C4P85WQG booked 3K units at $25.99, with ▲ 50.0% MoM change. On the growth side, B0C9RKY51D leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GGH2RLG3 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C4P85WQG
I LOVE WORMS Dried Black Soldier Fly Larvae (5lb), 100% Natural Non-GMO, Treat for Chickens, More Calcium Chicken Feed Than Mealworms
Price
$25.99
Rating
4.7
Reviews
3.1K
Latest month sales
B0C9RKY51D
Fluker’s Grub Bag All Natural Calcium Fortified Mealworm Treats, Packed with Protein, Rich in Nutrients, A Reptile Favorite, 3 oz
Price
$6.29
Rating
4.7
Reviews
607
Latest month sales
B0GGH2RLG3
Dried Mealworms 10LB Meal Worms for Chicken Ducks and Wild Birds | Pure Natural Non-GMO High Protein Chicken Feed
Unlock to view ASIN details and product titles
Price
$44.03
Rating
4.8
Reviews
165
Latest month sales
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