Sunflower Seeds For Birds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Sunflower Seeds For Birds sales on Amazon US totaled 310,800 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $4,716,881 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 59.0% of revenue, while a typical listing is priced at $21.55. The keyword itself pulled 27,157 Amazon queries over the same period (▼ 6.8% MoM).

Zooming out to the 12-month window ending July 2026, the sunflower seeds for birds Top 50 moved 2,905,950 units and $44,481,893 in cumulative sales — an average of 242,163 units and $3,706,824 per month. Monthly throughput topped out at 367,100 units in June 2026 and dipped to 156,750 in October 2025, leaving the latest reading 70.5% higher than August 2025.

2.9MTotal units sold · Last 12 months
$44.5MTotal revenue · Last 12 months
27.2K▼ 6.8% MoM
Monthly search volume
$21.55Avg. price · July 2026

Sunflower Seeds For Birds Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales182.3K
Revenue$2.8M

2025/09

Sales175.8K
Revenue$2.6M

2025/10

Sales156.8K
Revenue$2.5M

2025/11

Sales168.6K
Revenue$2.7M

2025/12

Sales203.4K
Revenue$3M

2026/01

Sales224.9K
Revenue$3.6M

2026/02

Sales267.9K
Revenue$4.1M

2026/03

Sales278.1K
Revenue$4.1M

2026/04

Sales319.3K
Revenue$4.9M

2026/05

Sales251.1K
Revenue$3.9M

2026/06

Sales367.1K
Revenue$5.6M
310.8K

2026/07

Sales310.8K
Revenue$4.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

310.8K

▼ 15.3% MoM

Monthly Revenue 2026/07

$4.7M

▼ 15.4% MoM

Top 10 Market Share 2026/07

69.2%

See the Top 10 ASINs driving 69.2% of sales

Sunflower Seeds For Birds Market Share & Sales Concentration on Amazon US — July 2026

The most-sold sunflower seeds for birds listing on Amazon US in July 2026 is ASIN B00LHE5OSQ (Brand: Wagner's), which sold 50,000 units at $12.48 apiece — equal to 16.1% of every unit tracked in this report.

The Top 10 ASINs account for 215,000 units and $2,782,520 in July 2026 — 69.2% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Sunflower Seeds For Birds' on Amazon

July 2026
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69.2% Volume Share 215K units sold
59.0% Revenue Share $2.8M estimated
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Top 5 Volume Share breakdown

B00LHE5OSQ 16.1%
B0055INY1Y 16.1%
B01B9KPVRQ 9.7%
B0002DK91A 9.7%
B0031020WC 3.2%
Others 45.3%
#1
Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag

B00LHE5OSQ

Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag

$12.48· 4.5·21.8K reviews
Monthly Sales

50K

▼ 28.6%

vs. prior month

Revenue

$663K

latest month

Monthly Trend

12-month trend

#2
Kaytee Nut & Fruit Wild Bird Seed, 5 lb

B0055INY1Y

Kaytee Nut & Fruit Wild Bird Seed, 5 lb

$12.59· 4.7·17.8K reviews
Monthly Sales

50K

▼ 16.7%

vs. prior month

Revenue

$629.5K

latest month

Monthly Trend

12-month trend

#3
Kaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds

B01B9KPVRQ

Kaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds

$5.99· 4.6·5.9K reviews
Monthly Sales

30K

▲ 50.0%

vs. prior month

Revenue

$179.7K

latest month

Monthly Trend

12-month trend

#4
Kaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed

B0002DK91A

Kaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed

$18.13· 4.4·6.7K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$389.7K

latest month

Monthly Trend

12-month trend

#5
Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag

B0031020WC

Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag

$10.98· 4.7·2.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$105.6K

latest month

Monthly Trend

12-month trend

#6
Wagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)

B004477AOO

Wagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)

$11.98· 4.6·13.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$119.1K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Sunflower Seeds For Birds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Kaytee is the best-performing sunflower seeds for birds brand in July 2026, moving 120,000 units across 4 ASINs for 55.8% of Top 10 volume. Wagner's follows with 78,000 units (36.3%), ahead of Audubon Park on 17,000 units (7.9%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.17 to $19.37, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

55.8%
36.3%
Kaytee
Wagner's
Audubon Park
1

Kaytee

4 ASINs in Top 10

55.8%

Units

120K

Revenue

$1.4M

Avg. price

$14.17

  • Kaytee Nut & Fruit Wild Bird Seed, 5 lb

    B0055INY1Y

    $12.59·4.7·17.8K revs

    Kaytee Nut & Fruit Wild Bird Seed, 5 lb

    Units sold50K
  • Kaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds

    B01B9KPVRQ

    $5.99·4.6·5.9K revs

    Kaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds

    Units sold30K
  • Kaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed

    B0002DK91A

    $18.13·4.4·6.7K revs

    Kaytee Wild Bird No Mess Food Seed Blend for Cardinals, 10 Pound | Cleaner feeding. No mess bird seed. Shell-free, 100% edible, no grow bird seed

    Units sold30K
  • Kaytee Ultimate Birder's Blend Food, Wild Bird Seed, 10 Pounds | Attract more songbirds, bird food for outside feeders, cardinal bird food, safflower, peanuts

    B07QYCJ1VV

    $19.99·4.5·5.2K revs

    Kaytee Ultimate Birder's Blend Food, Wild Bird Seed, 10 Pounds | Attract more songbirds, bird food for outside feeders, cardinal bird food, safflower, peanuts

    Units sold10K
2

Wagner's

4 ASINs in Top 10

36.3%

Units

78K

Revenue

$1.1M

Avg. price

$15.06

  • Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag

    B00LHE5OSQ

    $12.48·4.5·21.8K revs

    Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag

    Units sold50K
  • Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag

    B0031020WC

    $10.98·4.7·2.7K revs

    Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag

    Units sold10K
  • Wagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)

    B004477AOO

    $11.98·4.6·13.7K revs

    Wagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)

    Units sold10K
  • Wagner's 62004 Eastern Regional Wild Bird Food, 20-Pound Bag

    B0079GRXS0

    $24.82·4.6·16.3K revs

    Wagner's 62004 Eastern Regional Wild Bird Food, 20-Pound Bag

    Units sold8K
3

Audubon Park

2 ASINs in Top 10

7.9%

Units

17K

Revenue

$297.5K

Avg. price

$19.37

  • Audubon Park Sunflower Hearts Wild Bird Seed, 15-lb. | Bird Seed for Outside Feeders

    B0DJN1MYD4

    $29.98·4.7·875 revs

    Audubon Park Sunflower Hearts Wild Bird Seed, 15-lb. | Bird Seed for Outside Feeders

    Units sold9K
  • Audubon Park Cardinal Blend Wild Bird Food, Cardinal Bird Seed for Outside Feeders, 4-Pound Bag

    B0037UZZYQ

    $8.76·4.7·7.8K revs

    Audubon Park Cardinal Blend Wild Bird Food, Cardinal Bird Seed for Outside Feeders, 4-Pound Bag

    Units sold8K

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