Maybelline Lipstick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maybelline Lipstick sales on Amazon US totaled 96,500 units in July 2026 (▼ 23.5% vs. the prior month), generating an estimated $835,383 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.5% of unit volume and 45.5% of revenue, while a typical listing is priced at $8.37. The keyword itself pulled 52,861 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the maybelline lipstick Top 50 moved 1,294,850 units and $10,963,280 in cumulative sales — an average of 107,904 units and $913,607 per month. Monthly throughput topped out at 126,200 units in June 2026 and dipped to 66,200 in May 2026, leaving the latest reading 11.4% lower than August 2025.
Maybelline Lipstick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.5K
▼ 23.5% MoM
Monthly Revenue 2026/07
$835.4K
▼ 26.5% MoM
Top 10 Market Share 2026/07
43.5%
Maybelline Lipstick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maybelline lipstick listing on Amazon US in July 2026 is ASIN B008C13146 (Brand: MAYBELLINE), which sold 10,000 units at $7.99 apiece — equal to 10.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $379,780 in July 2026 — 43.5% of unit volume and 45.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maybelline Lipstick' on Amazon
July 2026
Is 43.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B008C13146
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
10K
▼ 50.0%vs. prior month
$78.9K
latest month
12-month trend
B01AVXNPI4
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
5K
▼ 50.0%vs. prior month
$114.3K
latest month
12-month trend
B01LTI19EM
REVLON ColorStay Longwear Lip Liner, 630 Nude, 0.01 oz | Longwear lip liner with built-in sharpener. Rich color with smooth, easy-glide application.
5K
▼ 44.4%vs. prior month
$36.1K
latest month
12-month trend
B079KG56CH
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Secret Muse
4K
▼ 20.0%vs. prior month
$4K
latest month
12-month trend
B0F1DK5CGT
MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Moisturizing Shine, Berry Haze (Sheer Cool Mauve)
3K
▼ 40.0%vs. prior month
$20.7K
latest month
12-month trend
B01LTHKXMM
Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy
3K
▼ 25.0%vs. prior month
$15.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maybelline Lipstick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing maybelline lipstick brand in July 2026, moving 19,000 units across 4 ASINs for 45.2% of Top 10 volume. REVLON follows with 8,000 units (19.0%), ahead of Clinique on 5,000 units (11.9%).
With 6 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.69 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
4 ASINs in Top 10
45.2%
Units
19K
Revenue
$161.2K
Avg. price
$8.72
B008C13146
$7.99·★4.5·21.4K revsMAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
Units sold10KB0F1DK5CGT
$6.97·★4.3·7.2K revsMAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Moisturizing Shine, Berry Haze (Sheer Cool Mauve)
Units sold3KB09QH8148N
$9.97·★4.3·72.4K revsMAYBELLINE Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup, Highly Pigmented Color and Instant Shine, Cheeky, Rose Nude Lipstick, 0.14 fl oz, 1 Count
Units sold3KB0DHF9X19V
$9.97·★4.2·14.5K revsMAYBELLINE Super Stay Teddy Lip Tint, Long Lasting Matte Lipstick For Up To 12HR Wear, Kneehigh, 1 Count
Units sold3K
REVLON
2 ASINs in Top 10
19.0%
Units
8K
Revenue
$56.5K
Avg. price
$7.69
B01LTI19EM
$8.51·★4.5·23.6K revsREVLON ColorStay Longwear Lip Liner, 630 Nude, 0.01 oz | Longwear lip liner with built-in sharpener. Rich color with smooth, easy-glide application.
Units sold5KB07XTTHXND
$6.87·★4.6·41.8K revsRevlon Super Lustrous Lipstick, 764 On the Mauve, 0.15 oz | Creamy lipstick with microfine pigments for rich, lightweight color. Conditioning formula for soft, fuller-looking lips.
Units sold3K
Clinique
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$114.3K
Avg. price
$25.00
B01AVXNPI4
$25.00·★4.5·18.5K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold5K
Trending Maybelline Lipstick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DHF9X19V booked 3K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B07PGQDWMT leads positive momentum with ▲ 233.3% MoM growth on 2K units, with B0046VESH0 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHF9X19V
MAYBELLINE Super Stay Teddy Lip Tint, Long Lasting Matte Lipstick For Up To 12HR Wear, Kneehigh, 1 Count
Price
$9.97
Rating
4.2
Reviews
14.5K
Latest month sales
B07PGQDWMT
Maybelline Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Lead The Way, Pink Beige, 1 Count
Price
$7.63
Rating
4.5
Reviews
41.2K
Latest month sales
B0046VESH0
MAYBELLINE Super Stay 24, 2-Step Liquid Lipstick Makeup, Long Lasting Highly Pigmented Color with Moisturizing Balm, Blush On, Pink, 1 Count
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
37.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this maybelline lipstick report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card