Maui Babe After Sun Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maui Babe After Sun Lotion sales on Amazon US totaled 234,800 units in July 2026 (▼ 35.7% vs. the prior month), generating an estimated $3,920,975 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 46.8% of revenue, while a typical listing is priced at $18.84. The keyword itself pulled 2,781 Amazon queries over the same period (▼ 70.1% MoM).
Zooming out to the 12-month window ending July 2026, the maui babe after sun lotion Top 50 moved 1,665,600 units and $29,930,559 in cumulative sales — an average of 138,800 units and $2,494,213 per month. Monthly throughput topped out at 365,400 units in June 2026 and dipped to 57,950 in October 2025, leaving the latest reading 110.9% higher than August 2025.
Maui Babe After Sun Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
234.8K
▼ 35.7% MoM
Monthly Revenue 2026/07
$3.9M
▼ 37.7% MoM
Top 10 Market Share 2026/07
52.4%
Maui Babe After Sun Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maui babe after sun lotion listing on Amazon US in July 2026 is ASIN B07BH4DD2M (Brand: Hawaiian Tropic), which sold 30,000 units at $10.86 apiece — equal to 12.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 123,000 units and $1,833,680 in July 2026 — 52.4% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maui Babe After Sun Lotion' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B00XTTFI6K
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
20K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B004YAUZQG
Sun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
10K
▲ 0.0%vs. prior month
$114.9K
latest month
12-month trend
B00I51885U
Carroten Intensive Tanning Gel, Browning Tan Accelerator, 5 oz + Spatula | Non-Greasy, Water-Resistant with Carrot and Coconut Oil, Vitamin A & E For Moisture & Hydration, Made in Greece
10K
▼ 50.0%vs. prior month
$282.6K
latest month
12-month trend
B0B14VFZCR
Derma B Everyday Sun Block Large Size Sunscreen SPF50+ PA++++ 6.71 Fl Oz, 200ml Fast-Absorbing Lightweight SPF Moisturizer, Facial Body Non-Sticky for Dewy Skin, Korean Protection Lotion
10K
▲ 25.0%vs. prior month
$111K
latest month
12-month trend
B004XGPMFA
Sun Bum Original SPF 30 Sunscreen Body Lotion - 8 oz | Broad Spectrum Moisturizing Sunscreen with Vitamin E, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
9K
▼ 10.0%vs. prior month
$166.5K
latest month
12-month trend
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Best Maui Babe After Sun Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hawaiian Tropic is the best-performing maui babe after sun lotion brand in July 2026, moving 39,000 units across 2 ASINs for 31.7% of Top 10 volume. Seven Minerals follows with 20,000 units (16.3%), ahead of Sun Bum on 19,000 units (15.4%).
With 8 brands splitting the Top 10 and 63.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.93 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hawaiian Tropic
2 ASINs in Top 10
31.7%
Units
39K
Revenue
$466.4K
Avg. price
$12.93
B07BH4DD2M
$10.86·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30KB08Q2QK7F1
$14.99·★4.8·25K revsHawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz (2 Pack) | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Units sold9K
Seven Minerals
1 ASIN in Top 10
16.3%
Units
20K
Revenue
$381.6K
Avg. price
$19.95
B00XTTFI6K
$19.95·★4.5·82.9K revsSeven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
Units sold20K
Sun Bum
2 ASINs in Top 10
15.4%
Units
19K
Revenue
$281.4K
Avg. price
$15.24
B004YAUZQG
$11.49·★4.7·9K revsSun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
Units sold10KB004XGPMFA
$18.99·★4.7·23.3K revsSun Bum Original SPF 30 Sunscreen Body Lotion - 8 oz | Broad Spectrum Moisturizing Sunscreen with Vitamin E, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold9K
Trending Maui Babe After Sun Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B14VFZCR booked 10K units at $24.99, with ▲ 25.0% MoM change. On the growth side, B000OFB5QO leads positive momentum with ▲ 1400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B14VFZCR
Derma B Everyday Sun Block Large Size Sunscreen SPF50+ PA++++ 6.71 Fl Oz, 200ml Fast-Absorbing Lightweight SPF Moisturizer, Facial Body Non-Sticky for Dewy Skin, Korean Protection Lotion
Price
$24.99
Rating
4.6
Reviews
1.9K
Latest month sales
B0CB9D3Y2Q
La Roche-Posay Lipikar Urea 10% Body Lotion for Dry Skin, 13.52oz | Rough and bumpy skin lotion with shea butter and allantoin that softens and smooths skin with 1 application.
Price
$22.96
Rating
4.7
Reviews
3.6K
Latest month sales
B000OFB5QO
Maui Babe Browning Lotion 8 Ounces
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.4
Reviews
16.4K
Latest month sales
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