Matrix Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Matrix Shampoo sales on Amazon US totaled 404,000 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $9,918,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 42.4% of revenue, while a typical listing is priced at $29.48. The keyword itself pulled 14,683 Amazon queries over the same period (▼ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the matrix shampoo Top 50 moved 4,392,000 units and $109,314,860 in cumulative sales — an average of 366,000 units and $9,109,572 per month. Monthly throughput topped out at 510,000 units in June 2026 and dipped to 272,000 in May 2026, leaving the latest reading 27.8% higher than August 2025.
Matrix Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
404K
▼ 20.8% MoM
Monthly Revenue 2026/07
$9.9M
▼ 25.7% MoM
Top 10 Market Share 2026/07
49.5%
Matrix Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold matrix shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 24.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,201,000 in July 2026 — 49.5% of unit volume and 42.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Matrix Shampoo' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
▲ 100.0%vs. prior month
$480K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B0098QPV3I
Moroccanoil Hydrating Shampoo
10K
▼ 50.0%vs. prior month
$286.5K
latest month
12-month trend
B084C2PC69
OUAI Detox Shampoo - Clarifying Shampoo for Build Up (10 Fl Oz) | Dirt, Oil, Product and Hard Water - Apple Cider Vinegar & Keratin for Clean, Refreshed Hair - Sulfate-Free Hair Care
10K
▲ 0.0%vs. prior month
$340K
latest month
12-month trend
B0BY9NG61J
Matrix Food For Soft Shampoo – For Dry & Brittle Hair | Vegan, with avocado oil and hyaluronic acid, moisturizes, hydrates, softens, and smooths
10K
▲ 0.0%vs. prior month
$220K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Matrix Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing matrix shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 50.0% of Top 10 volume. K18 follows with 20,000 units (10.0%), ahead of Matrix on 20,000 units (10.0%).
With 9 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.88 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
50.0%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
K18
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$480K
Avg. price
$24.00
B0F67KS3K1
$24.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20K
Matrix
2 ASINs in Top 10
10.0%
Units
20K
Revenue
$440K
Avg. price
$22.00
B0BY9NG61J
$22.00·★4.7·3.7K revsMatrix Food For Soft Shampoo – For Dry & Brittle Hair | Vegan, with avocado oil and hyaluronic acid, moisturizes, hydrates, softens, and smooths
Units sold10KB0BY9LF9KW
$22.00·★4.7·3.6K revsMatrix Food For Soft Conditioner – For Dry & Brittle Hair | Vegan, infused with avocado oil and hyaluronic acid, moisturizes, softens, and smooths damaged strands
Units sold10K
Trending Matrix Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FNF6VS5J leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0F67KS3K1 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNF6VS5J
Pantene Abundant & Strong Shampoo, Strengthens Scalp's Hold on Hair Roots, 13.5 oz
Price
$14.97
Rating
4.4
Reviews
1.3K
Latest month sales
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Price
$24.00
Rating
4.4
Reviews
2.1K
Latest month sales
B0DVBCTP1F
Biolage Full Rescue Shampoo – For Fine & Thinning Hair | With rosemary oil & niacinamide, vegan, cruelty-free, fortifies, strengthens, for fuller-looking hair
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.6
Reviews
933
Latest month sales
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