Maternity Shirts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

WIHOLL is the best-performing maternity shirts brand in July 2026, moving 3,900 units across 3 ASINs for 41.9% of Top 10 volume. Ekouaer follows with 2,400 units (25.8%), ahead of Trendy Queen on 2,000 units (21.5%).

With 4 brands splitting the Top 10 and 89.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $24.73, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F9L3D659 booked 1K units at $29.97. On the growth side, B0F13B33SF leads positive momentum with ▲ 100.0% MoM growth on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.