Maternity Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maternity Sets sales on Amazon US totaled 38,100 units in July 2026 (▼ 21.4% vs. the prior month), generating an estimated $934,003 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.4% of unit volume and 54.0% of revenue, while a typical listing is priced at $26.33. The keyword itself pulled 116,254 Amazon queries over the same period (▼ 27.2% MoM).
Zooming out to the 12-month window ending July 2026, the maternity sets Top 50 moved 300,000 units and $6,648,066 in cumulative sales — an average of 25,000 units and $554,005 per month. Monthly throughput topped out at 48,500 units in June 2026 and dipped to 16,500 in December 2025, leaving the latest reading 120.9% higher than August 2025.
Maternity Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38.1K
▼ 21.4% MoM
Monthly Revenue 2026/07
$934K
▼ 24.7% MoM
Top 10 Market Share 2026/07
60.4%
Maternity Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maternity sets listing on Amazon US in July 2026 is ASIN B0C8SM2X3W (Brand: HBselect), which sold 5,000 units at $24.99 apiece — equal to 13.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $504,590 in July 2026 — 60.4% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maternity Sets' on Amazon
July 2026
Is 60.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C8SM2X3W
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
5K
▲ 0.0%vs. prior month
$119.3K
latest month
12-month trend
B0D5HHDTX1
MARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
4K
▲ 0.0%vs. prior month
$122.8K
latest month
12-month trend
B09P9L9DYC
Angelhood Women Nursing Bras for Breastfeeding 5 Pack, Maternity Sleep Bra | Seamless Pregnancy Full Bust Bralettes with Extenders, Wireless V Neck Bralette, Ultra Comfort Postpartum Essentials Bra Pack
3K
▲ 0.0%vs. prior month
$65.3K
latest month
12-month trend
B0D5HLFB2D
MARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
3K
▼ 25.0%vs. prior month
$95.9K
latest month
12-month trend
B0CZ6LWXF8
Walifrey Maternity Leggings with Pockets Over the Belly | Pregnancy Yoga Pants,for Women Activewear Workout,Buttery Soft,Postpartum Wear
2K
▲ 0.0%vs. prior month
$18.2K
latest month
12-month trend
B0GFD1GT52
ZOOSIXX 2 Piece Sets for Women Summer - Oversized T-Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Casual
2K
▼ 33.3%vs. prior month
$31.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maternity Sets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MARZXIN is the best-performing maternity sets brand in July 2026, moving 7,000 units across 2 ASINs for 30.4% of Top 10 volume. HBselect follows with 5,000 units (21.7%), ahead of Angelhood on 3,000 units (13.0%).
With 8 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.99 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MARZXIN
2 ASINs in Top 10
30.4%
Units
7K
Revenue
$218.6K
Avg. price
$36.99
B0D5HHDTX1
$36.99·★4.4·705 revsMARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
Units sold4KB0D5HLFB2D
$36.99·★4.4·705 revsMARZXIN Women 2 Piece Short Set with Vertical Stripes Summer Cruise Outfits
Units sold3K
HBselect
1 ASIN in Top 10
21.7%
Units
5K
Revenue
$119.3K
Avg. price
$24.99
B0C8SM2X3W
$24.99·★4.6·2.1K revsHBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
Units sold5K
Angelhood
1 ASIN in Top 10
13.0%
Units
3K
Revenue
$65.3K
Avg. price
$24.99
B09P9L9DYC
$24.99·★4.5·3.9K revsAngelhood Women Nursing Bras for Breastfeeding 5 Pack, Maternity Sleep Bra | Seamless Pregnancy Full Bust Bralettes with Extenders, Wireless V Neck Bralette, Ultra Comfort Postpartum Essentials Bra Pack
Units sold3K
Trending Maternity Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F5HNGVG7 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0D7ZJB2PY leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FPPZGPGF close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F5HNGVG7
Leafigure Maternity Flare Leggings with Pockets | Pregnancy Pants, Buttery Soft, High Waisted, Over The Belly, Highly Stretchy, Fall Fashion Clothes, Yoga, for Casual Wear
Price
$9.99
Rating
4.5
Reviews
1.3K
Latest month sales
B0D7ZJB2PY
Ekouaer Lounge Sets for Women Two Piece Outfits Knit Cap Sleeve Tops Wide Leg Pleated Pants Casual Dressy Sweater Sets
Price
$28.49
Rating
4.4
Reviews
628
Latest month sales
B0FPPZGPGF
SHENHE Women's Maternity Ribbed 2 Piece Outfits Crop Top Bodycon Midi Skirt | Maternity Sets,Maternity Skirt,Maternity 2 Piece Outfit
Unlock to view ASIN details and product titles
Price
$33.99
Rating
3.6
Reviews
61
Latest month sales
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