Maternity Shorts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maternity Shorts sales on Amazon US totaled 19,500 units in July 2026 (▼ 35.3% vs. the prior month), generating an estimated $406,438 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 41.9% of revenue, while a typical listing is priced at $23.74. The keyword itself pulled 105,723 Amazon queries over the same period (▼ 53.2% MoM).
Zooming out to the 12-month window ending July 2026, the maternity shorts Top 50 moved 149,950 units and $3,282,551 in cumulative sales — an average of 12,496 units and $273,546 per month. Monthly throughput topped out at 30,150 units in June 2026 and dipped to 2,150 in December 2025, leaving the latest reading 40.3% higher than August 2025.
Maternity Shorts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.5K
▼ 35.3% MoM
Monthly Revenue 2026/07
$406.4K
▼ 37.3% MoM
Top 10 Market Share 2026/07
51.8%
Maternity Shorts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maternity shorts listing on Amazon US in July 2026 is ASIN B0GFD1GT52 (Brand: ZOOSIXX), which sold 2,000 units at $13.98 apiece — equal to 10.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $170,346 in July 2026 — 51.8% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maternity Shorts' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GFD1GT52
ZOOSIXX 2 Piece Sets for Women Summer - Oversized T-Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Casual
2K
▼ 33.3%vs. prior month
$31.3K
latest month
12-month trend
B0CG5MZNKC
BDITANLE Maternity Workout Romper Pregnancy Yoga Ribbed One Piece Seamless Tank Top Jumpsuit
1K
▼ 50.0%vs. prior month
$17.8K
latest month
12-month trend
B0CSYT8J3G
Dalavch 4 Pack Women's Maternity Yoga Shorts Over the Belly | 5 Inch, Summer, Pregnancy, Spandex, Gym, Workout, Active, Athletic, Biker, Pregnant, Shorts, Bottoms, Belly Support
1K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B0F8N13L6Q
Walifrey Maternity Shorts with Pockets Over the Belly | Biker,Casual,for Women Yoga Activewear,Pregnancy and Postpartum,Buttery Soft
1K
▼ 50.0%vs. prior month
$9.1K
latest month
12-month trend
B0BX6JVT4D
AUTOMET Womens Rompers Jumpsuits Overalls Summer Beach Cruise Outfits 2026
1K
▼ 50.0%vs. prior month
$16.6K
latest month
12-month trend
B0C9QV7H7J
CRZ YOGA Maternity Biker Shorts 6" | Butterluxe, Extremely Soft, Gentle Compression, Yoga, Super High Rise, U-shaped Belly, Pregnancy and Postpartum
900
▼ 10.0%vs. prior month
$23.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maternity Shorts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZOOSIXX is the best-performing maternity shorts brand in July 2026, moving 2,000 units across 1 ASIN for 19.8% of Top 10 volume. Walifrey follows with 1,800 units (17.8%), ahead of BONVIGOR on 1,600 units (15.8%).
Volume is spread across 8 brands, with the top three holding 53.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZOOSIXX
1 ASIN in Top 10
19.8%
Units
2K
Revenue
$31.3K
Avg. price
$13.98
B0GFD1GT52
$13.98·★4.0·1.1K revsZOOSIXX 2 Piece Sets for Women Summer - Oversized T-Shirt and Biker Shorts Lounge Sets Matching Outfit for Travel Casual
Units sold2K
Walifrey
2 ASINs in Top 10
17.8%
Units
1.8K
Revenue
$16.4K
Avg. price
$9.99
B0F8N13L6Q
$9.99·★4.4·504 revsWalifrey Maternity Shorts with Pockets Over the Belly | Biker,Casual,for Women Yoga Activewear,Pregnancy and Postpartum,Buttery Soft
Units sold1KB0F8N92RVD
$9.99·★4.5·511 revsWalifrey Maternity Shorts with Pockets Over the Belly | Biker,Casual,for Women Yoga Activewear,Pregnancy and Postpartum,Buttery Soft
Units sold800
BONVIGOR
2 ASINs in Top 10
15.8%
Units
1.6K
Revenue
$24.2K
Avg. price
$17.49
B09SM18HPY
$14.99·★4.6·4.8K revsBONVIGOR Buttercloud Maternity Shorts Over The Belly 5"/8" | Adjustable Waistband, Ultra-soft, Pregnancy and Postpartum, Maternity Biker Shorts for Yoga, Athletic, Casual, Lounge
Units sold800B09SM1F6M2
$19.99·★4.6·4.8K revsBONVIGOR Buttercloud Maternity Shorts Over The Belly 5"/8" | Adjustable Waistband, Ultra-soft, Pregnancy and Postpartum, Maternity Biker Shorts for Yoga, Athletic, Casual, Lounge
Units sold800
Trending Maternity Shorts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09SM18HPY booked 800 units at $14.99, with ▼ 11.1% MoM change. On the growth side, B0FVSRV92P leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09SM18HPY
BONVIGOR Buttercloud Maternity Shorts Over The Belly 5"/8" | Adjustable Waistband, Ultra-soft, Pregnancy and Postpartum, Maternity Biker Shorts for Yoga, Athletic, Casual, Lounge
Price
$14.99
Rating
4.6
Reviews
4.8K
Latest month sales
B09SM1F6M2
BONVIGOR Buttercloud Maternity Shorts Over The Belly 5"/8" | Adjustable Waistband, Ultra-soft, Pregnancy and Postpartum, Maternity Biker Shorts for Yoga, Athletic, Casual, Lounge
Price
$19.99
Rating
4.6
Reviews
4.8K
Latest month sales
B0FVSRV92P
Leafigure Maternity Flare Leggings with Pockets | Pregnancy Pants, Buttery Soft, High Waisted, Over The Belly, Highly Stretchy, Fall Fashion Clothes, Yoga, for Casual Wear
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.6
Reviews
199
Latest month sales
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