Massage Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Massage sales on Amazon US totaled 181,800 units in July 2026 (▼ 31.1% vs. the prior month), generating an estimated $6,486,332 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 35.1% of revenue, while a typical listing is priced at $46.61. The keyword itself pulled 32,972 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the massage Top 50 moved 3,063,050 units and $115,939,284 in cumulative sales — an average of 255,254 units and $9,661,607 per month. Monthly throughput topped out at 665,600 units in December 2025 and dipped to 149,500 in May 2026, leaving the latest reading 13.4% lower than August 2025.
Massage Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
181.8K
▼ 31.1% MoM
Monthly Revenue 2026/07
$6.5M
▼ 37.8% MoM
Top 10 Market Share 2026/07
49.0%
Massage Market Share & Sales Concentration on Amazon US — July 2026
The most-sold massage listing on Amazon US in July 2026 is ASIN B076DSBHD1 (Brand: M3 Naturals), which sold 20,000 units at $19.81 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $2,274,040 in July 2026 — 49.0% of unit volume and 35.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Massage' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076DSBHD1
Firming Body Massage Oil with Collagen for Cellulite, 8 fl oz by M3 | With Collagen, Stem Cell Extract, Smooths Cellulite Appearance, Firms, Tightens Skin, Improves Texture for Legs and Full Body
20K
▲ 0.0%vs. prior month
$402.8K
latest month
12-month trend
B000TK8RCO
Homedics Bubble Mate Foot Spa, Toe Touch Controlled Foot Bath | with Invigorating Bubbles and Splash Proof, Raised Massage Nodes and Removable Pumice Stone
10K
▲ 0.0%vs. prior month
$339.7K
latest month
12-month trend
B017V7UKW2
Massage Lacrosse Balls for Myofascial Release, Trigger Point Therapy, Muscle Knots, and Yoga Therapy. Set of 2 Firm Balls (Blue and Red)
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0B2Z5JHN4
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
9K
▲ 28.6%vs. prior month
$359.9K
latest month
12-month trend
B07WJSY2G8
Mirakel Heat Neck Massager for Pain Relief Deep Tissue - Gift for Women Men | Ergonomic 3D kneading nodes, corded design, auto shutoff, Christmas ideal gifts for relaxing use at home, office, or travel
8K
▼ 60.0%vs. prior month
$218.7K
latest month
12-month trend
B07HQ4Q4GY
Majestic Pure Arnica Massage Oil, Relaxing Body Oil, 8 Fl Oz | 100% Natural Oil Ideal for post-workout body rubs; smooth glide absorbs fast, leaves skin soft, hydrated, never greasy.
7K
▼ 22.2%vs. prior month
$90.9K
latest month
12-month trend
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Best Massage Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
M3 Naturals is the best-performing massage brand in July 2026, moving 20,000 units across 1 ASIN for 22.5% of Top 10 volume. Homedics follows with 10,000 units (11.2%), ahead of Kieba on 10,000 units (11.2%).
Volume is spread across 10 brands, with the top three holding 44.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
M3 Naturals
1 ASIN in Top 10
22.5%
Units
20K
Revenue
$402.8K
Avg. price
$19.81
B076DSBHD1
$19.81·★4.3·69K revsFirming Body Massage Oil with Collagen for Cellulite, 8 fl oz by M3 | With Collagen, Stem Cell Extract, Smooths Cellulite Appearance, Firms, Tightens Skin, Improves Texture for Legs and Full Body
Units sold20K
Homedics
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$339.7K
Avg. price
$34.99
B000TK8RCO
$34.99·★4.3·40K revsHomedics Bubble Mate Foot Spa, Toe Touch Controlled Foot Bath | with Invigorating Bubbles and Splash Proof, Raised Massage Nodes and Removable Pumice Stone
Units sold10K
Kieba
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$79.9K
Avg. price
$7.99
B017V7UKW2
$7.99·★4.7·24.8K revsMassage Lacrosse Balls for Myofascial Release, Trigger Point Therapy, Muscle Knots, and Yoga Therapy. Set of 2 Firm Balls (Blue and Red)
Units sold10K
Trending Massage Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0B2Z5JHN4 booked 9K units at $59.99, with ▲ 28.6% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B2Z5JHN4
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
Price
$59.99
Rating
4.4
Reviews
62.4K
Latest month sales
B07G142F9Z
Mo Cuishle Women Men Gifts, Shiatsu Back Shoulder & Neck Massager with Heat | Electric Deep Tissue 4D Kneading Massage, Best Gifts for Mom Dad Wife Husband her Him, Christmas, Birthday (NOT Cordless)
Price
$45.99
Rating
4.4
Reviews
44.7K
Latest month sales
B07KP61G69
bed geek Handheld Cordless Personal Wand Massager – Waterproof, USB Rechargeable, 20 Vibration Patterns, 8 Speeds, Memory Feature, Skin-Soft Silicone for Ultimate Relaxation Tool
Unlock to view ASIN details and product titles
Price
$36.99
Rating
4.1
Reviews
8.8K
Latest month sales
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