Masks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Masks sales on Amazon US totaled 620,000 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $10,981,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 58.1% of revenue, while a typical listing is priced at $17.14. The keyword itself pulled 37,634 Amazon queries over the same period (▼ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the masks Top 50 moved 6,311,450 units and $109,554,661 in cumulative sales — an average of 525,954 units and $9,129,555 per month. Monthly throughput topped out at 769,000 units in June 2026 and dipped to 392,000 in August 2025, leaving the latest reading 58.2% higher than August 2025.
Masks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
620K
▼ 19.4% MoM
Monthly Revenue 2026/07
$11M
▼ 24.7% MoM
Top 10 Market Share 2026/07
58.1%
Masks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold masks listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 16.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $6,380,400 in July 2026 — 58.1% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Masks' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B09CZ68WV3
MyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
40K
▼ 20.0%vs. prior month
$385.2K
latest month
12-month trend
B014E2D6BY
grace & stella Award Winning Eye Patches for Puffy Eyes | Birthday Gifts for Women - Under Eye Mask for Dark Circles & Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs, Gold)
30K
▼ 25.0%vs. prior month
$663.3K
latest month
12-month trend
B0D1G7XF9X
medicube Zero Pore Blackhead Mud Mask - Pore Cleansing & Gentle Exfoliating | Blackhead-Removing Clay Mask with AHA BHA PHA, Pore Minimizing & Cooling Care, 3 Min Quick Dry, Korean Skincare 3.52 oz.
20K
▼ 33.3%vs. prior month
$360.6K
latest month
12-month trend
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Best Masks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing masks brand in July 2026, moving 170,000 units across 3 ASINs for 47.2% of Top 10 volume. MZOO follows with 50,000 units (13.9%), ahead of myhalos on 40,000 units (11.1%).
With 8 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.41 to $20.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
3 ASINs in Top 10
47.2%
Units
170K
Revenue
$3.4M
Avg. price
$20.33
B0B2RM68G2
$19.00·★4.5·45.8K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100KB0GD6R7CFJ
$23.00·★4.5·3.3K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60KB0GY427BJK
$19.00·★4.4·273 revsBIODANCE Rejuvenating Caviar PDRN Real Deep Mask, Overnight Hydrogel Face Mask, Skin Firming, Radiance, Enhancing Skin Recovery, Korean Skin Care, Self Care Gifts for Women | 1.19oz(34g) x 4ea
Units sold10K
MZOO
1 ASIN in Top 10
13.9%
Units
50K
Revenue
$761K
Avg. price
$13.99
B07KC5DWCC
$13.99·★4.6·100.7K revsMZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
Units sold50K
myhalos
1 ASIN in Top 10
11.1%
Units
40K
Revenue
$385.2K
Avg. price
$8.41
B09CZ68WV3
$8.41·★4.6·22.8K revsMyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
Units sold40K
Trending Masks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B008MCUZZS booked 20K units at $18.47, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008MCUZZS
3M Particulate Disposable Respirator 8210, N95, Pack of 20, NIOSH APPROVED | Two-Strap Cup Style Design, Lightweight, Cushioning Nose Foam
Price
$18.47
Rating
4.4
Reviews
19.5K
Latest month sales
B08Y8NVW6Y
LEMENT 50pcs KN95 Face Mask Black 5-Layer Filter≥95% Cup Dust Safety Masks | 5-layer filtration, breathable fit, elastic ear loops, cup design, for adults, ideal travel, work, commuting & daily use
Price
$17.99
Rating
4.4
Reviews
78.9K
Latest month sales
B0GY427BJK
BIODANCE Rejuvenating Caviar PDRN Real Deep Mask, Overnight Hydrogel Face Mask, Skin Firming, Radiance, Enhancing Skin Recovery, Korean Skin Care, Self Care Gifts for Women | 1.19oz(34g) x 4ea
Unlock to view ASIN details and product titles
Price
$19.00
Rating
4.4
Reviews
273
Latest month sales
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