Face Masks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Masks sales on Amazon US totaled 597,000 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $10,965,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 63.4% of revenue, while a typical listing is priced at $17.62. The keyword itself pulled 89,367 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the face masks Top 50 moved 6,700,550 units and $109,901,257 in cumulative sales — an average of 558,379 units and $9,158,438 per month. Monthly throughput topped out at 729,400 units in December 2025 and dipped to 449,000 in September 2025, leaving the latest reading 31.2% higher than August 2025.
Face Masks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
597K
▼ 15.8% MoM
Monthly Revenue 2026/07
$11M
▼ 14.8% MoM
Top 10 Market Share 2026/07
58.6%
Face Masks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face masks listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 16.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $6,951,700 in July 2026 — 58.6% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Masks' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B0BRMYHMS5
medicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
30K
▼ 70.0%vs. prior month
$551.1K
latest month
12-month trend
B0CPDBW579
FULLY Green Tomato Pore Clay Mask Cleanser for Deep Cleansing, 4.05 fl oz | Clay Pack Cleanser for Deep Pore Cleansing, Blackhead & Sebum Control, Gentle Korean Face Wash for Oily & Combination Skin
20K
▼ 33.3%vs. prior month
$346.4K
latest month
12-month trend
B0D1G7XF9X
medicube Zero Pore Blackhead Mud Mask - Pore Cleansing & Gentle Exfoliating | Blackhead-Removing Clay Mask with AHA BHA PHA, Pore Minimizing & Cooling Care, 3 Min Quick Dry, Korean Skincare 3.52 oz.
20K
▼ 33.3%vs. prior month
$360.6K
latest month
12-month trend
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Best Face Masks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing face masks brand in July 2026, moving 160,000 units across 2 ASINs for 45.7% of Top 10 volume. MZOO follows with 50,000 units (14.3%), ahead of medicube on 50,000 units (14.3%).
With 8 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $21.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
2 ASINs in Top 10
45.7%
Units
160K
Revenue
$3.2M
Avg. price
$21.00
B0B2RM68G2
$19.00·★4.5·45.6K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100KB0GD6R7CFJ
$23.00·★4.5·3.2K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60K
MZOO
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$761K
Avg. price
$13.99
B07KC5DWCC
$13.99·★4.6·100.7K revsMZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
Units sold50K
medicube
2 ASINs in Top 10
14.3%
Units
50K
Revenue
$911.7K
Avg. price
$18.89
B0BRMYHMS5
$18.89·★4.5·23.4K revsmedicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
Units sold30KB0D1G7XF9X
$18.90·★4.5·6.6K revsmedicube Zero Pore Blackhead Mud Mask - Pore Cleansing & Gentle Exfoliating | Blackhead-Removing Clay Mask with AHA BHA PHA, Pore Minimizing & Cooling Care, 3 Min Quick Dry, Korean Skincare 3.52 oz.
Units sold20K
Trending Face Masks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FKCJMB75 booked 20K units at $44.99, with ▲ 900.0% MoM change. On the growth side, B09ND9NGTC leads positive momentum with ▲ 800.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKCJMB75
Quasi Bio-Collagen Face Mask Overnight – Hydrating Korean Sheet Mask – Niacinamide & Low Molecular Collagen – Firming & Smoothing Skincare for All Skin Types – 4 Masks
Price
$44.99
Rating
4.2
Reviews
1.1K
Latest month sales
B0F19YY96Z
Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid, Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs) | De-Puffing & Soothing Under Eye Masks, Korean Skin Care Eye Mask Formula with Hyaluronic Acid & Peptides, Travel Essentials
Price
$24.00
Rating
4.6
Reviews
586
Latest month sales
B09ND9NGTC
Borje KN95 Face Masks for Adults 50 Pack,5-Ply Black Disposable Face Mask Against PM 2.5 Smoke & Dust, Filtration Efficiency 95%
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.4
Reviews
10.2K
Latest month sales
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