Maquillaje Para Mujer En Oferta Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maquillaje Para Mujer En Oferta sales on Amazon US totaled 576,000 units in July 2026 (▼ 35.4% vs. the prior month), generating an estimated $6,183,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 44.6% of revenue, while a typical listing is priced at $10.63. The keyword itself pulled 17,157 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the maquillaje para mujer en oferta Top 50 moved 8,908,650 units and $100,110,307 in cumulative sales — an average of 742,388 units and $8,342,526 per month. Monthly throughput topped out at 983,150 units in November 2025 and dipped to 451,000 in May 2026, leaving the latest reading 17.2% lower than August 2025.
Maquillaje Para Mujer En Oferta Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
576K
▼ 35.4% MoM
Monthly Revenue 2026/07
$6.2M
▼ 48.0% MoM
Top 10 Market Share 2026/07
52.1%
Maquillaje Para Mujer En Oferta Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maquillaje para mujer en oferta listing on Amazon US in July 2026 is ASIN B00T0C9XRK (Brand: Essence Cosmetics), which sold 80,000 units at $4.97 apiece — equal to 13.9% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $2,758,500 in July 2026 — 52.1% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maquillaje Para Mujer En Oferta' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maquillaje Para Mujer En Oferta Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Essence Cosmetics is the best-performing maquillaje para mujer en oferta brand in July 2026, moving 80,000 units across 1 ASIN for 26.7% of Top 10 volume. e.l.f. follows with 70,000 units (23.3%), ahead of Neutrogena on 50,000 units (16.7%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Essence Cosmetics
1 ASIN in Top 10
26.7%
Units
80K
Revenue
$395.2K
Avg. price
$4.97
B00T0C9XRK
$4.97·★4.3·417.2K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80K
e.l.f.
3 ASINs in Top 10
23.3%
Units
70K
Revenue
$460K
Avg. price
$6.60
B09XMYFTB7
$10.00·★4.6·43.1K revse.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free
Units sold30KB07MWSXPT1
$5.79·★4.4·35.2K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB00WAJAKOU
$4.00·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20K
Neutrogena
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$320.5K
Avg. price
$6.99
B07GKVBQDG
$6.99·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50K
Trending Maquillaje Para Mujer En Oferta Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07MWSXPT1 booked 20K units at $5.79, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Price
$5.79
Rating
4.4
Reviews
35.2K
Latest month sales
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Price
$4.00
Rating
4.5
Reviews
71.6K
Latest month sales
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
60.1K
Latest month sales
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