Makeup Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Makeup Kit sales on Amazon US totaled 256,600 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $4,197,735 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 56.5% of revenue, while a typical listing is priced at $21.23. The keyword itself pulled 39,866 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the makeup kit Top 50 moved 3,938,800 units and $65,885,030 in cumulative sales — an average of 328,233 units and $5,490,419 per month. Monthly throughput topped out at 675,900 units in December 2025 and dipped to 163,800 in May 2026, leaving the latest reading 5.5% lower than August 2025.
Makeup Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
256.6K
▼ 20.0% MoM
Monthly Revenue 2026/07
$4.2M
▼ 16.6% MoM
Top 10 Market Share 2026/07
65.1%
Makeup Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold makeup kit listing on Amazon US in July 2026 is ASIN B07GKVBQDG (Brand: Neutrogena), which sold 50,000 units at $7.47 apiece — equal to 19.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 167,000 units and $2,373,700 in July 2026 — 65.1% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Makeup Kit' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B0G4C52W5L
Lash Clusters Kit 708Pcs Individual Cluster Lash Extensions Kit 30D+40D+50D+60D+80D+100D Wispy Eyelash Clusters with Lash Bond and Seal and Tweezers 10-16mm 6 Styles Mix Lashes Clusters Kit
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0DK8DCVK7
Goddvenus Lash Clusters Kit Wispy Eyelash Clusters Lashes Natural DIY Lash Extension Kit 10-16mm Cluster Eyelash Extensions Kit 300pcs C Curl Individual Lashes Cluster Eyelash (No Tweezers)
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B09F2J4SX1
HUONUL 2X/3X/10X Magnifying Vanity Mirror with Light, Trifold Makeup Mirror | Touch Dimming, Dual Power, Clear View for Makeup, Skincare. Dorm Room Essentials. Birthday Gifts for Women, Mom, Wife, Girls
10K
▲ 0.0%vs. prior month
$257.3K
latest month
12-month trend
B0CKPHKV88
FANXITON DIY Individual Eyelash Extension Kit, Thick Volume Lash Clusters 40D+50D D Curvature, 280 Pieces Thin Band Cluster Lashes with Bond and Seal Tweezers
10K
▲ 0.0%vs. prior month
$143.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Makeup Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing makeup kit brand in July 2026, moving 50,000 units across 1 ASIN for 29.9% of Top 10 volume. Mamzy Luxe follows with 20,000 units (12.0%), ahead of BS-MALL on 20,000 units (12.0%).
Volume is spread across 10 brands, with the top three holding 53.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.47 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
29.9%
Units
50K
Revenue
$320.5K
Avg. price
$7.47
B07GKVBQDG
$7.47·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50K
Mamzy Luxe
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$199.6K
Avg. price
$9.98
B0G4C52W5L
$9.98·★4.4·1.4K revsLash Clusters Kit 708Pcs Individual Cluster Lash Extensions Kit 30D+40D+50D+60D+80D+100D Wispy Eyelash Clusters with Lash Bond and Seal and Tweezers 10-16mm 6 Styles Mix Lashes Clusters Kit
Units sold20K
BS-MALL
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
Trending Makeup Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B095LT69HN booked 9K units at $22.99, with ▲ 0.0% MoM change. On the growth side, B0B465ZVH2 leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B09YD5W5WF close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B095LT69HN
Hollyhi 58 Pcs Kids Makeup Toys Kit for Girls, Real Washable Make Up Set | Safety Material Certificates, Non-Toxic, Storage Case with Mirror, Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old (Rose)
Price
$22.99
Rating
4.6
Reviews
15.5K
Latest month sales
B0B465ZVH2
Kids Washable Makeup Kit Girl Toys for Gifts, Teensymic Toys for Girls Princess Birthday Gift Play Make Up Toys for Girls Toys Age 4 -12
Price
$22.99
Rating
4.6
Reviews
3.5K
Latest month sales
B09YD5W5WF
52 PCS Kids Makeup Kit, Safe and Washable Makeup for Kids Princess Toys | Real Girls Makeup Kit, Toddler Makeup Kit with Cosmetic Case, Maquillaje Para Niñas, Birthday Gifts for Girls 3 4 5 6 7 8 9
Unlock to view ASIN details and product titles
Price
$19.79
Rating
4.6
Reviews
2.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this makeup kit report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card