Manly Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Manly sales on Amazon US totaled 159,100 units in July 2026 (▼ 26.4% vs. the prior month), generating an estimated $3,185,087 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.2% of unit volume and 55.7% of revenue, while a typical listing is priced at $20.54. The keyword itself pulled 6,785 Amazon queries over the same period (▼ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the manly Top 50 moved 2,252,700 units and $42,261,860 in cumulative sales — an average of 187,725 units and $3,521,822 per month. Monthly throughput topped out at 423,000 units in December 2025 and dipped to 95,600 in May 2026, leaving the latest reading 8.3% higher than August 2025.
Manly Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
159.1K
▼ 26.4% MoM
Monthly Revenue 2026/07
$3.2M
▼ 25.8% MoM
Top 10 Market Share 2026/07
57.2%
Manly Market Share & Sales Concentration on Amazon US — July 2026
The most-sold manly listing on Amazon US in July 2026 is ASIN B0BGFBMPXM (Brand: Salt & Stone), which sold 20,000 units at $20.00 apiece — equal to 12.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,774,620 in July 2026 — 57.2% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Manly' on Amazon
July 2026
Is 57.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BGFBMPXM
Salt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
20K
▼ 50.0%vs. prior month
$400K
latest month
12-month trend
B07FY17L3N
Irish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
10K
▲ 0.0%vs. prior month
$231.8K
latest month
12-month trend
B07S1BNNYD
HAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense, Odor Control, Aluminum-Free, Travel Essential, Mens Deodorant & Hygiene Products for Men's Private Parts 3.4 Fl Oz - Original
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0C1HCCK2T
Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Auto Accessories - Metal Clip - Essential Oils - Clean Ingredients - Amber Scent Starter Kit
10K
▲ 0.0%vs. prior month
$123.5K
latest month
12-month trend
B0CNKZW8HL
Dove Men Moisturizing Body Wash, Sandalwood + Cardamom Oil, 26oz | For dry skin, Helps nourish and refresh, With plant-based cleansers, For daily showers
10K
▼ 50.0%vs. prior month
$109.7K
latest month
12-month trend
B0CMW64H59
Cremo Body Wash for Men, Italian Bergamot, 16 Fl Oz | Rich-lathering mens body wash, Moisturizing shower gel, Italian bergamot fragrance, Notes of neroli blossom and vetiver
10K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
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Best Manly Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Salt & Stone is the best-performing manly brand in July 2026, moving 20,000 units across 1 ASIN for 22.0% of Top 10 volume. Irish Spring follows with 10,000 units (11.0%), ahead of HAPPY NUTS on 10,000 units (11.0%).
Volume is spread across 9 brands, with the top three holding 44.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.98 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Salt & Stone
1 ASIN in Top 10
22.0%
Units
20K
Revenue
$400K
Avg. price
$20.00
B0BGFBMPXM
$20.00·★4.1·18.4K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Bergamot & Hinoki 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold20K
Irish Spring
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$231.8K
Avg. price
$16.16
B07FY17L3N
$16.16·★4.8·40.3K revsIrish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
Units sold10K
HAPPY NUTS
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$149.9K
Avg. price
$14.98
B07S1BNNYD
$14.98·★4.6·27K revsHAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense, Odor Control, Aluminum-Free, Travel Essential, Mens Deodorant & Hygiene Products for Men's Private Parts 3.4 Fl Oz - Original
Units sold10K
Trending Manly Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNYGGYDD booked 5K units at $13.99, with ▲ 0.0% MoM change. On the growth side, B0CDQHK8VG leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0DR5SSY73 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNYGGYDD
SERRENTO SERRENTO Mens Loofah Body Scrubber - Shower Sponge Luffa 2PCS Baths Hygiene | Natural luffa exfoliator, shower sponge, body wash accessory, bath scrub, skin exfoliator, hygiene product, travel bath tool
Price
$13.99
Rating
4.4
Reviews
1.9K
Latest month sales
B0CDQHK8VG
Dr. Squatch Natural Men’s Deodorant – Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection – Rainforest Rapids + Wood Barrel Bourbon, 2.65oz Stick (2-Pack)
Price
$25.95
Rating
4.3
Reviews
24.6K
Latest month sales
B0DR5SSY73
Auelife Men Essential Oils Set for Diffusers for Home, 6x10ml Scented Oil | Masculine Essential Oil for Candle Making, Aromatherapy Gift Set for Men, Mahogany, Sandalwood,Cologne,Smoke Vanilla, Leather
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
776
Latest month sales
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