Make Up Wipes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Make Up Wipes sales on Amazon US totaled 617,000 units in July 2026 (▼ 17.6% vs. the prior month), generating an estimated $6,961,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 62.7% of revenue, while a typical listing is priced at $11.93. The keyword itself pulled 27,858 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the make up wipes Top 50 moved 7,873,850 units and $86,082,691 in cumulative sales — an average of 656,154 units and $7,173,558 per month. Monthly throughput topped out at 749,000 units in June 2026 and dipped to 471,700 in May 2026, leaving the latest reading 5.2% lower than August 2025.
Make Up Wipes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
617K
▼ 17.6% MoM
Monthly Revenue 2026/07
$7M
▼ 13.9% MoM
Top 10 Market Share 2026/07
63.2%
Make Up Wipes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold make up wipes listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 16.2% of every unit tracked in this report.
The Top 10 ASINs account for 390,000 units and $4,365,400 in July 2026 — 63.2% of unit volume and 62.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Make Up Wipes' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07GKVBQDG
Neutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
50K
▼ 50.0%vs. prior month
$320.5K
latest month
12-month trend
B07XC569XF
Neutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
30K
▼ 40.0%vs. prior month
$359.1K
latest month
12-month trend
B01M4NFD2N
Cetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
30K
▲ 0.0%vs. prior month
$205.5K
latest month
12-month trend
B01EMYW7BY
Neutrogena Makeup Remover Wipes, 7 ct, Travel Pack | Daily Ultra-Soft Micellar Cleansing Wipes Gently Remove Oil & Makeup, No Heavy Residue, formulated without alcohol
20K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
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Best Make Up Wipes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing make up wipes brand in July 2026, moving 210,000 units across 5 ASINs for 53.8% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (25.6%), ahead of Cetaphil on 50,000 units (12.8%).
With 5 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.42 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
5 ASINs in Top 10
53.8%
Units
210K
Revenue
$1.8M
Avg. price
$7.42
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100KB07GKVBQDG
$7.47·★4.8·74.7K revsNeutrogena Makeup Remover Towelettes, Daily Single Face Towelettes, 20 Ct | Makeup Remover, Makeup Removing Cleansing Wipes, Suitable for Dirt & Oil Removal, Alcohol-Free
Units sold50KB07XC569XF
$11.97·★4.7·18.3K revsNeutrogena Hydro Boost Cleansing Wipes Makeup Remover, 25 Ct | Micellar Cleansing Cloths, Gently Removes Oil, Dirt, Waterproof Makeup, Hydrating Hyaluronic Acid
Units sold30KB01EMYW7BY
$2.00·★4.7·8.7K revsNeutrogena Makeup Remover Wipes, 7 ct, Travel Pack | Daily Ultra-Soft Micellar Cleansing Wipes Gently Remove Oil & Makeup, No Heavy Residue, formulated without alcohol
Units sold20KB0195I8XR4
$5.67·★4.8·11.9K revsNeutrogena Makeup Remover Wipes, Fragrance-Free, 25 Ct | Plant-Based Micellar Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup
Units sold10K
CLEAN SKIN CLUB
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Cetaphil
2 ASINs in Top 10
12.8%
Units
50K
Revenue
$434.1K
Avg. price
$9.81
B01M4NFD2N
$6.89·★4.7·9.9K revsCetaphil Gentle Makeup Remover Face Wipes, Fragrance Free, 25 Count | Sensitive skin safe, alcohol-free, fragrance-free, daily facial cleansing, removes makeup, dermatologist recommended
Units sold30KB0B642XWV8
$12.74·★4.6·2.9K revsCetaphil Cleansing Face & Body Wipes, Fragrance Free, 50ct, 2-Pack | Twin Pack, Hypoallergenic, Fragrance Free, Dry & Sensitive Skin, Flip-Top Closure, Gym, Travel, Car Use
Units sold20K
Trending Make Up Wipes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00479FP4Q booked 10K units at $12.94, with ▲ 0.0% MoM change. On the growth side, B0F8P1MZS9 leads positive momentum with ▲ 33.3% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00479FP4Q
Olay Makeup Remover Wipes, Daily Facials Hydrating Face Cleanser for Normal to Dry Skin, Alcohol & Fragrance Free, Soft Face Wash Towels, Travel Essentials for Women, Convenient Dry Cloths, 66 ct
Price
$12.94
Rating
4.7
Reviews
12.5K
Latest month sales
B0195I8XR4
Neutrogena Makeup Remover Wipes, Fragrance-Free, 25 Ct | Plant-Based Micellar Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup
Price
$5.67
Rating
4.8
Reviews
11.9K
Latest month sales
B0F8P1MZS9
Cliganic Clean Face Towels XL, Multi-Pack (100 Count), Disposable, Ultra-Absorbent, Hypoallergenic & Soft - Makeup Remover Dry Wipes, Pamper Your Face, Hygienic Towelettes, for All Skin Types
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
2.5K
Latest month sales
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